Starbooked

Retirement Starts Today

Hosted by Benjamin Brandt

Retirement Starts Today is hosted by Benjamin Brandt, CFP and RICP, covering tax-efficient retirement planning, IRA rules and withdrawal strategy. The show has 421 episodes on a weekly Monday cadence, with a typical length of about 20 minutes. Estimated downloads per episode are 5,000 to 25,000, implying a rate of $90 to $625 per episode.

Why brands sponsor Retirement Starts Today

Weekly retirement planning audience with a 421-episode archive and strong Apple ratings

  • 521 Apple Podcasts ratings averaging 4.5 stars indicate an engaged, loyal listener base.
  • Weekly Monday releases over more than ten years create a long, evergreen back catalogue.
  • Listeners are pre-retirees and retirees making tax and withdrawal decisions, a high-consideration audience.
Best forfinancial planning and advisory servicesretirement income productstax and estate software
Watch forDownload figures are estimated from ratings, and the host is an advisor, so financial product claims need compliance review.

Brand fit report

Content

Topics, IAB taxonomy
Personal Finance55%
Investing25%
Taxes20%
Formats
solo monologue, guest interview, rebroadcast
Tone
educational, measured
Language
English
Production
Clean, edited audio
Typical length
15 to 25 minutes

Audience

Commercial intent35/100
Comments asking for links, prices or where to buy
Sentiment70/100
Estimated from titles, descriptions and engagement
Est. downloads per episode5k–25k
Estimated, confidence 50%: Apple Podcasts shows 521 ratings, which maps to the 200 to 1,000 ratings band, adjusted for a 421-episode weekly show with a niche finance audience and the top Podcast Index popularity bucket.
Audience asks aboutHow to avoid costly IRA mistakesWhether a Roth conversion makes senseHow to withdraw from retirement savings without running out
Age
3%18-24
12%25-34
25%35-44
60%45+
Gender
40%women
60%men
Countries
🇺🇸 United States85%
LanguagesEnglish 100%

Commercial

0%of the last 20 episodes had a sponsor
None seenno sponsor mentions in the last 20 episodes
Brands seen
None yet
Categories promoted
None yet
Affiliate links
No

No sponsor mentions found in the feed; the description promotes the host's own newsletter rather than a third party.

Suitability GARM Brand Safety Floor + Suitability

Profanitylow
Adultlow
Drugslow
Violencelow
Politicslow

Family friendly
Explicit flag is 0 and recent titles cover IRAs, taxes and retirement spending with no sensitive content flagged.

We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.

Where to listen

Benchmark score: 88 / 100

Public rule, same for everyone. How it works.

Consistency Latest episode within the usual cadence50 / 50
Activity Episodes in the last 90 days, weekly is full marks28 / 30
Reach Estimated downloads per episode, 20k is full marks15 / 20

Recent episodes

Last six episodes from the show's feed, latest 7 days ago, a new one about every 7 days.

Do you want to spend more money & pay less taxes on your way to an even better retirement? Great news, you're in the right place! I'll also teach you the benefits of retiring TO something, while most retirees only solve half the equation by retiring FROM something. Tune in every Monday morning - hosted by Benjamin Brandt CFP®, RICP®. Join my "This Week in Retirement" newsletter for the best…
Retirement Starts Today's own show description from the podcast feed

Do you make Retirement Starts Today? Claim or remove this page.

About Retirement Starts Today

Retirement Starts Today is a weekly podcast hosted by Benjamin Brandt, CFP and RICP, according to the show's feed and website. It covers tax-efficient retirement planning, IRA rules, Roth conversions, and withdrawal strategy, with 421 episodes released on Mondays and episodes typically running 15 to 25 minutes. Apple Podcasts lists 521 ratings with a 4.5 average.

The audience is estimated, not reported, since podcasts do not publish download numbers. Based on the Apple ratings and show age, the show likely reaches about 5,000 to 25,000 listeners per episode, skewing toward adults aged 45 and over in the United States. The feed names no sponsors, and the description promotes the host's own newsletter.

A host-read mid-roll at estimated rates of $18 to $25 per 1,000 downloads would cost roughly $90 to $625 per episode. Financial services, retirement income and tax software brands with compliance-ready copy are the best fit.

Written from the show's public RSS feed, its Podcast Index listing and episode titles. Numbers updated 2026-10-19. Retirement Starts Today can edit or remove this page at any time.

Questions about Retirement Starts Today

How much does Retirement Starts Today charge for a podcast sponsorship?

Based on estimated downloads of 5,000 to 25,000 per episode, a host-read mid-roll would be roughly $90 to $625 per episode. Final pricing depends on the sponsor package and is not published in the feed.

What is Retirement Starts Today about?

The show covers retirement planning, tax-efficient IRA strategies, Roth conversions and retirement withdrawal. It is hosted by Benjamin Brandt, CFP and RICP, and releases new episodes weekly on Mondays.

How do I contact Retirement Starts Today about sponsoring an episode?

The show's contact email unlocks on Starbooked for $0.80. Boosted shows can also be booked through Starbooked directly.

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