Sound Investing, hosted by Paul Merriman, covers evidence-based investing, index funds, asset allocation and planning at every life stage. The weekly show has 567 episodes since 2016, typically about 56 minutes. Estimated downloads are 5,000 to 15,000 per episode, with an estimated rate of $90 to $380 per host-read mid-roll.
Long-running investing show reaching a mature, self-directed audience of index investors
- 567 episodes with a weekly cadence since 2016 give a stable, long-running slot.
- Apple Podcasts rating of 4.6 from 366 ratings signals an engaged listener base.
- Episodes run about 56 minutes, leaving room for a host-read mid-roll with full context.
Brand fit report
Content
- Formats
- interview, co-hosted banter, listener Q&A
- Tone
- educational, measured
- Language
- English
- Production
- Clean, edited audio
- Typical length
- 50 to 60 minutes
Audience
Commercial
- Brands seen
- None yet
- Categories promoted
- None yet
- Affiliate links
- No
No sponsor mentions found in the feed; the website describes the show as a nonprofit podcast with no funding links.
Suitability GARM Brand Safety Floor + Suitability
Family friendly
Titles cover investing strategy, debates between advisers and financial planning with no explicit flags.
We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.
Where to listen
| Platform | Link |
|---|---|
| Website | paulmerriman.com |
| Apple Podcasts | podcasts.apple.com/podcast/id1464038604 |
| RSS feed | anchor.fm/s/10bb8090/podcast/rss |
Benchmark score: 87 / 100
Public rule, same for everyone. How it works.
Recent episodes
| Episode | Date | Length |
|---|---|---|
| Office Hours: Teachers Questions Answered | 2026-10-14 | 57 min |
| The $5 Million Pay off for a Financially Literate High School Graduate | 2026-10-07 | 55 min |
| The Inside Story About Diversification | 2026-09-30 | 58 min |
| The #1 Reason to Use Index Funds | 2026-09-23 | 53 min |
| The Math and the History of Investing | 2026-09-16 | 54 min |
| Get Out While You Can or Stay the Course | 2026-09-09 | 41 min |
Last six episodes from the show's feed, latest 5 days ago, a new one about every 7 days.
Weekly podcasts with Paul Merriman. Strategic planning for investing at every stage of life.
About Sound Investing
Sound Investing is a weekly podcast hosted by Paul Merriman, founder of the Merriman Financial Education Foundation and a financial educator and author of eight books, according to the Foundation's website. The show covers evidence-based investing, index funds, asset allocation and strategic planning at every stage of life, with interviews with guests such as Ben Carlson and Rick Ferri and listener question episodes. The feed lists 567 episodes since February 2016, with a typical length of about 56 minutes.
The show has 366 ratings on Apple Podcasts with an average of 4.6, per Apple Podcasts. Listener figures are not published; based on the ratings count and show age, we estimate 5,000 to 15,000 downloads per episode, and the audience is likely weighted toward older, self-directed investors in the United States. No sponsors appear in the feed, description or website, and the Foundation does not run advertising.
Sponsorship is most suited to brands in financial services, investing tools and retirement planning. Based on the estimate, a host-read mid-roll would cost roughly $90 to $380 per episode, a figure derived from a rate of $18 to $25 per 1,000 downloads.
Written from the show's public RSS feed, its Podcast Index listing and episode titles. Numbers updated 2026-10-19. Sound Investing can edit or remove this page at any time.
Questions about Sound Investing
How much does Sound Investing charge for a podcast sponsorship?
Based on an estimated 5,000 to 15,000 downloads per episode, a host-read mid-roll is roughly $90 to $380. The rate is an estimate from listener signals and not a published price.
What is Sound Investing about?
Sound Investing is a weekly podcast hosted by Paul Merriman covering evidence-based investing, index funds, asset allocation and planning at every life stage, with interviews and listener questions.
How do I contact Sound Investing about sponsoring an episode?
The show's contact email unlocks on Starbooked for $0.80, and boosted shows can be booked through Starbooked.
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