Rico (@ricotherep), a Danish creator based in Dubai, makes lifestyle, personal finance and vlog content for about 33,000 subscribers with a median of roughly 270 views per video. He posts around three videos a month, mostly in English and Danish. Sponsored integrations are estimated at $150 to $250 per video, roughly $20 to $35 CPM.
Danish-English personal finance creator with an engaged bilingual audience
- Median of about 270 views per video, with a p90 near 1,240 views
- Roughly 3 uploads in 90 days and 24 in the past year
- Sponsored integration estimate of $150 to $250 per video, about $20 to $35 CPM
Brand fit report
Content
- Formats
- personal vlogs, motivational talking-head clips, multi-part series, YouTube Shorts
- Tone
- candid, motivational
- Language
- English
- On camera
- Yes, talking head
- Production
- Phone, natural light
- Typical length
- under 60 seconds to 25 minutes, with a median of about 2 minutes
Audience
Commercial
- Brands seen
- None yet
- Categories promoted
- None yet
- Affiliate links
- No
No sponsorship disclosures found in the last 50 videos
Suitability GARM Brand Safety Floor + Suitability
Family friendly
Titles reference homelessness and car crash rescue ('Sleeping in my car cause im homeless and unemployed') but treatment appears personal and non-graphic.
We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.
Platforms
Benchmark score: 11 / 100
Public rule, same for everyone. How it works.
Recent videos
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▶Last three uploads, latest 33 days ago.
25 years old Danish dude in Dubai. I help people laugh, and occasionally also quit their job. Connect with me on IG https://www.instagram.com/ricotherep/
About Rico
Rico (@ricotherep) is a Danish creator based in Dubai who posts personal finance, lifestyle and vlog content on YouTube. The channel has about 33,000 subscribers and publishes in English and Danish, with a mix of short clips, motivational talking-head videos and multi-part series such as a Rich Dad Poor Dad style course. Per the channel's own description, his content focuses on laughter and career change.
Based on titles and descriptions, the audience is likely young adults, skewing toward men, with viewers in Denmark, the United States and the Gulf. The median video draws about 270 views, so reach per video is modest compared with subscriber count. Upload pace has been irregular, with three videos in the last 90 days.
Estimated sponsored rate is $150 to $250 per video, roughly $20 to $35 CPM against typical paid ad CPMs of $10 to $30. Brands targeting Danish-speaking personal finance audiences in a small niche may find this a fit.
Written from Rico's public YouTube profile, platform data and web mentions. Numbers updated 2026-10-19. Rico can edit or remove this page at any time.
Questions about Rico
How much does Rico charge for a sponsored video?
Based on his median of about 270 views, Rico's estimated rate is $150 to $250 per sponsored video, which works out to roughly $20 to $35 per 1,000 median views. Rates are estimates from public channel data and should be confirmed directly with the creator.
What does Rico post about on YouTube?
Rico posts personal finance, lifestyle and vlog content, including money management lessons, life in Dubai, and road trip videos. He publishes in English and Danish and uses a mix of short clips and longer multi-part series.
How do I contact Rico for a brand deal?
Contact details unlock on Starbooked for $0.80. Boosted creators can be booked through Starbooked directly.
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