River's Edge Cutlery
River's Edge Cutlery (@riversedgecutlery4260), a knife and EDC retailer in Grove City, Ohio, US, posts short product looks at new knife drops, Blade Show coverage and exclusive releases. The channel has about 10,200 subscribers, 3 million total views and a median of roughly 1,900 views per video, with about 11 uploads per quarter. Sponsored integrations would cost about $150 to $250 per Short.
Knife enthusiasts' shop channel with 1,900 median views per Short
- About 10,200 subscribers and 3 million total views across 642 videos
- Median of roughly 1,858 views per Short with 96% of uploads in Shorts format
- Recent Shorts reached up to 16,505 views, showing strong spikes on major release news
Brand fit report
Content
- Formats
- product showcase shorts, trade show coverage, shop talk impressions
- Tone
- informative, enthusiastic
- Language
- English
- On camera
- Yes, talking head
- Production
- Phone, natural light
- Typical length
- under 60 seconds
Audience
Commercial
- Brands seen
- None yet
- Categories promoted
- knives, flashlights, outdoor gear
- Affiliate links
- No
No sponsorship disclosures found in the last 50 videos; the channel promotes its own store inventory and exclusive releases.
Suitability GARM Brand Safety Floor + Suitability
Knife content is product-focused; the Shorts show blades in use with no graphic imagery, but blades and weapon-adjacent gear may not suit every brand.
We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.
Platforms
| Platform | Followers | Median views | Uploads, 90d |
|---|---|---|---|
| YouTube | 10k | 1.9k | 11 |
Benchmark score: 36 / 100
Public rule, same for everyone. How it works.
Recent videos
▶BergBlades Mini Alpha | S90V EDC friendly design available a · 1.1k views
▶New ProTech Knives Lineup Landed at REC! Got a Favorite yet? · 588 views
▶The Spyderco Military REC Exclusive Military - 9/10/26 11am · 3.1k viewsLast three uploads, latest 2 days ago.
The latest knives, EDC, flashlights, cutlery & outdoor gear. We’d love to help! Call 614-777-8833 or email us at info@riversedgecutlery.com! Our professional staff and brick & mortar store means that we are here to personally serve you during our business hours, Monday through Friday 9am-6pm, and Saturday 10am-5pm. You’ve got questions? Personal service is what we are about. Please don’t hesitate to contact us. We appreciate your business; we will do what we can to assist. Check riversedgecutlery.com for our store, our latest newsletter, products and reviews. ***We also have one of the b
About River's Edge Cutlery
River's Edge Cutlery is a Grove City, Ohio knife retailer whose YouTube channel shows new arrivals, exclusive releases and trade show coverage from its brick and mortar store. Most uploads are short vertical videos, about 11 per quarter, that focus on a single knife or flashlight and how it looks and handles. Based on channel data, the audience appears to be mostly American men interested in EDC gear and knife collecting, though this is an estimate.
The channel's content is product-first, with little sponsorship activity; its own exclusive releases and the Blade Show coverage carry the most engagement. Viewers tend to be buyers comparing models rather than general entertainment watchers. Estimated median reach is about 1,900 views per video.
Brands in knives, flashlights, and outdoor gear that want a targeted, purchase-minded audience may find this channel useful. At an estimated $150 to $250 per Short, a sponsored integration works out to roughly $4 to $8 CPM against typical paid ad CPMs of $10 to $30.
Written from River's Edge Cutlery's public YouTube profile, platform data and web mentions. Numbers updated 2026-10-19. River's Edge Cutlery can edit or remove this page at any time.
Questions about River's
How much does River's Edge Cutlery charge for a sponsored video?
Based on its median of about 1,858 views per Short and the Shorts-heavy format, a sponsored integration is estimated at $150 to $250 per video. Pricing is a estimate from channel metrics and is not a published rate card.
What does River's Edge Cutlery post about on YouTube?
The channel posts short product showcases of new knives, flashlights and outdoor gear, plus exclusive release announcements and Blade Show 2026 coverage. Most videos are under a minute and feature a single item at the company's Ohio store.
How do I contact River's Edge Cutlery for a brand deal?
The channel lists info@riversedgecutlery.com in its public description. Contact details unlock on Starbooked for $0.80, and boosted creators can be booked through Starbooked.
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