Starbooked

RTCG (@rtcgyt) is the official YouTube channel of Radio and Television of Montenegro, the public broadcaster in Montenegro. It posts current affairs, politics, agriculture, tourism and culture programmes with about 72,800 subscribers and a median of roughly 1,400 views per video. It uploads around 50 videos a month, and a sponsored integration is priced at $150 to $250 per video.

Why brands book RTCG

Montenegro's public broadcaster reaches a national audience with daily current affairs

  • About 72,800 subscribers and over 50 million lifetime views
  • Around 50 uploads in 90 days keeps the channel active
  • Median of roughly 1,400 views per video, with top videos above 5,000
Best forpublic information campaignstourism boards promoting Montenegroregional government or civic awareness messaging
Watch forPolitically charged content and modest median views; suits institutional or awareness campaigns more than retail promotion.

Brand fit report

Content

Topics, IAB taxonomy
Politics45%
News20%
Society15%
Lifestyle10%
Travel10%
Formats
studio talk show segments, documentary-style features, short explainer clips
Tone
informative, serious
Language
SR
On camera
Yes, talking head
Production
Studio quality
Typical length
20 to 30 minutes for full programmes, under 60 seconds for Shorts

Audience

Commercial intent5/100
Comments asking for links, prices or where to buy
Sentiment50/100
Positive share of 50 comments
Engagement0.4%
Likes and comments per view on recent videos
Audience asks aboutwhat is happening in Montenegrin politics and EU accessionhow public infrastructure projects are progressingwhich tourism and agriculture policies affect local communities
Age
10%18-24
20%25-34
25%35-44
45%45+
Gender
50%women
50%men
Countries
Montenegro80%
Serbia8%
Bosnia and Herzegovina4%
Other8%
LanguagesSerbian/Montenegrin 100%

Commercial

0%of the last 50 videos were sponsored
None seenno sponsored videos in the last 50
Brands seen
None yet
Categories promoted
None yet
Affiliate links
No

No sponsorship disclosures found in the last 50 videos

Suitability GARM Brand Safety Floor + Suitability

Profanitylow
Adultlow
Drugslow
Violencelow
Politicshigh

Family friendly
Recent titles such as 'Ko blokira ustavne reforme i put ka EU?' cover partisan political debate, which brands may want to weigh.

We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.

Platforms

PlatformFollowersMedian viewsUploads, 90d
YouTube73k1.4k50

Benchmark score: 47 / 100

Public rule, same for everyone. How it works.

Engagement Median views relative to followers2 / 50
Activity Uploads in the last 90 days30 / 30
Reach Followers on the main platform15 / 20

Recent videos

Last three uploads, latest today.

Dobro došli na zvanični kanal Radio i Televizije Crne Gore (RTCG) YouTube kanal, kao i svi video i audio zapisi, vlasništvo su Javnog servisa. Bez pismene dozvole, zabranjeno je kopiranje video i/ili audio snimaka i postavljanje na druge kanale. Informacije: mmc@rtcg.me +382 20 224 784
RTCG's own profile description on YouTube

Are you RTCG? Claim or remove this profile.

About RTCG

RTCG is the official YouTube channel of Radio and Television of Montenegro, the country's public service broadcaster. It posts a steady stream of current affairs programmes, political debate, agriculture and tourism features, and short explainer clips in Serbian and Montenegrin, with around 50 uploads in the last 90 days.

The audience is likely older and concentrated in Montenegro and neighbouring Serbian-speaking markets, with viewers who follow national politics and public policy. Audience figures are estimates based on the channel's content and view patterns.

The channel has not shown any sponsored integrations in its last 50 videos. Median views sit around 1,400 per video, and a sponsored integration is typically priced at $150 to $250 per video. That works out to a CPM of $20 to $35 per 1,000 views, which is above the $10 to $30 typical for paid ads. Institutional advertisers, tourism boards and civic campaigns should book this channel.

Written from RTCG's public YouTube profile, platform data and web mentions. Numbers updated 2026-10-19. RTCG can edit or remove this page at any time.

Questions about RTCG

How much does RTCG charge for a sponsored video?

RTCG's estimated rate is $150 to $250 per video, based on a median of about 1,400 views and a CPM of $20 to $35. The channel has no sponsored videos on record, so rates are an estimate. Contact details unlock on Starbooked for $0.80.

What does RTCG post about on YouTube?

RTCG posts current affairs programmes, political debate, agriculture and tourism features, culture segments and short explainer clips. Most content is in Serbian and Montenegrin, and uploads run about 50 videos per month.

How do I contact RTCG for a brand deal?

The channel lists a media contact on its page. Contact details unlock on Starbooked for $0.80, and boosted creators can be booked through Starbooked.

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