Ruby Ibarra

@rubyibarra · EN

hip hop music spoken word filipino culture music videos

Ruby Ibarra (@rubyibarra) is a Filipina rapper, spoken word artist and music video director whose YouTube channel has about 57,700 subscribers and a median video view count of roughly 74,000. She posts long-form music videos, live sessions and spoken word pieces, with few new uploads recently. Rates are estimated at $1,500 to $2,600 per sponsored video.

Why brands book Ruby

Filipino rap artist with a Tiny Desk 2025 winning single and a loyal music audience

Bakunawa Tiny Desk performance reached 264,346 views within weeks of its January 2025 upload.
Median video views of about 74,000 across 24 uploads signal consistent reach for music audiences.
Engagement rate near 2.9 percent with a like rate of 2.7 percent suggests an active viewer base.

Best formusic streaming and album launchescultural and community-focused campaignscreative brand collaborations with artists

Watch forUpload pace has slowed to none in the past year, so the channel may not deliver regular content.

Brand fit report

Content

Topics, IAB taxonomy

Music70%

Hip Hop Music20%

Arts & Entertainment10%

Formats: music video, live session, spoken word performance
Tone: artistic, candid
Language: English
On camera: Yes, talking head
Production: Clean, lightly edited
Typical length: 3 to 6 minutes

Audience

Commercial intent10/100

Comments asking for links, prices or where to buy

Sentiment85/100

Estimated from titles, descriptions and engagement

Engagement2.9%

Likes and comments per view on recent videos

Audience asks abouthow to get the full song or album releasebehind-the-scenes of the music video productioncollaborations with other Filipino and Asian American artists

Age

25%18-24

40%25-34

20%35-44

15%45+

Gender

50%women

50%men

Countries

🇺🇸 United States45%

Philippines35%

🇨🇦 Canada5%

🇬🇧 United Kingdom5%

LanguagesEnglish 85%Filipino 15%

Commercial

0%of the last 50 videos were sponsored

None seenno sponsored videos in the last 50

Brands seen: None yet
Categories promoted: None yet
Affiliate links: No

No sponsorship disclosures found in the last 50 videos

Suitability GARM Brand Safety Floor + Suitability

Profanitymedium

Adultlow

Drugslow

Violencelow

Politicsmedium

Music lyrics contain explicit language and socially charged themes, such as the 'Filipinos For Black Lives' upload and the 'Hate (Spoken Word)' piece.

We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.

Platforms

Platform	Followers	Median views	Uploads, 90d
YouTube	58k	74k	0

Benchmark score: 62 / 100

Public rule, same for everyone. How it works.

Engagement Median views relative to followers50 / 50

Activity Uploads in the last 90 days0 / 30

Reach Followers on the main platform12 / 20

Recent videos

▶Ruby Ibarra - Bakunawa ft. Ouida, Han Han & June Millington · 264k views

▶Ruby Ibarra - Bakunawa ft. Ouida, Han Han & June Millington · 134k views

▶Filipinos For Black Lives · 0 views

Last three uploads, latest 652 days ago.

rubyibarra.com info@rubyibarra.com

Ruby Ibarra's own profile description on YouTube

Are you Ruby Ibarra? Claim or remove this profile.

About Ruby Ibarra

Ruby Ibarra is a Filipina rapper, spoken word artist and video director who publishes music videos, live sessions and spoken word pieces on YouTube. Her channel has about 57,700 subscribers and a median video view count near 74,000, with her most viewed uploads including a 2025 Tiny Desk performance. Recent uploads have been sparse, with none in the past year.

Based on channel data, her audience is likely to be a mix of music listeners in the United States and the Philippines, skewing toward adults in their twenties and thirties. These demographic figures are estimates derived from channel data rather than verified analytics. No sponsorship disclosures appear in recent uploads.

Rates are estimated at $1,500 to $2,600 per sponsored video, roughly $20 to $35 per 1,000 median views, a CPM range comparable to or above typical paid ad CPMs of $10 to $30. Brands seeking authentic music-led cultural campaigns may find her a good fit.

Written from Ruby Ibarra's public YouTube profile, platform data and web mentions. Numbers updated 2026-10-19. Ruby Ibarra can edit or remove this page at any time.

Questions about Ruby

How much does Ruby Ibarra charge for a sponsored video?

Estimated rates are $1,500 to $2,600 per sponsored video, based on a median of about 74,000 views at $20 to $35 per 1,000 views. Actual pricing depends on the scope of the integration and should be confirmed directly with the creator.

What does Ruby Ibarra post about on YouTube?

Ruby Ibarra posts music videos, live studio and stage sessions, and spoken word performances. Her work often touches on Filipino identity, social issues and hip hop culture, with a mix of original tracks and collaborations.

How do I contact Ruby Ibarra for a brand deal?

Her public website lists an email address for business contact. Contact details unlock on Starbooked for $0.80, and boosted creators can be booked through Starbooked.

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