Sara Khong (@sara_khong) is a Malaysian cooking instructor and food creator based in Kuala Lumpur, Malaysia. Her channel has about 19,100 subscribers and a median of roughly 11,000 views per video, with long-form street food and home cooking videos. The channel has been inactive since April 2024. Sponsored integrations are estimated at $250 to $390 per video.
Malaysian street food and home cooking with a loyal regional following
- Median of about 11,000 views per video across 41 long-form uploads
- Top videos reach 300,000 views, showing strong reach on food guide content
- Estimated sponsored integration of $250 to $390 per video at $20 to $35 CPM
Brand fit report
Content
- Formats
- street food restaurant reviews, step-by-step recipe videos, market and family cooking vlogs
- Tone
- warm, informative
- Language
- English
- On camera
- Yes, talking head
- Production
- Clean, lightly edited
- Typical length
- 8 to 12 minutes
Audience
Commercial
- Brands seen
- None yet
- Categories promoted
- None yet
- Affiliate links
- No
No sponsorship disclosures found in the last 50 videos
Suitability GARM Brand Safety Floor + Suitability
Family friendly
Content is food-focused; a title such as "Malaysia Street Food Truck + Viral Infection Herbal Remedy!" touches on home herbal remedies, which is informational rather than a safety concern.
We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.
Platforms
| Platform | Followers | Median views | Uploads, 90d |
|---|---|---|---|
| YouTube | 19k | 11k | 0 |
Benchmark score: 54 / 100
Public rule, same for everyone. How it works.
Recent videos
▶Baby Ben fights for Nasi Lemak with me! 😲😂 · 1.2k views
▶BEST unknown Hakka LEI CHA in KL Malaysia + Mom's Recipe! · 17k views
▶Mum's ANTI-AGING CHINESE DESSERT Recipe (3 Ingredients!) · 111k viewsLast three uploads, latest 925 days ago.
Hi! I'm Sara Khong. I'm a cooking instructor in Kuala Lumpur. My cooking school & blog is called "New Malaysian Kitchen" Join my family and me to explore street food in Malaysia, and cook Asian food from my home and garden in Kuala Lumpur 🍜🌿😋 Contact me at: sara@jewelpie.com
About Sara Khong
Sara Khong (@sara_khong) is a Malaysian cooking instructor based in Kuala Lumpur, according to her channel description, where she also runs a cooking school and blog called New Malaysian Kitchen. Her YouTube channel focuses on Malaysian street food, Chinese-Malaysian home cooking, and step-by-step recipes, with long-form videos typically running 8 to 12 minutes.
The channel has about 19,100 subscribers and 41 uploads, with a median of about 11,000 views per video. Her top videos, including a Chinatown street food guide, have reached several hundred thousand views. Viewer demographics are estimated, not measured, and likely skew toward Southeast Asian and English-speaking food enthusiasts aged 25 to 44. The channel has not posted since April 2024.
Based on the dataset's median views, sponsored integrations are estimated at $250 to $390 per video, which works out to a CPM of roughly $20 to $35 per 1,000 views. That compares with typical paid ad CPMs of $10 to $30, so brands should weigh reach against the channel's inactivity. Food, kitchenware, and regional pantry brands are the best fit.
Written from Sara Khong's public YouTube profile, platform data and web mentions. Numbers updated 2026-10-19. Sara Khong can edit or remove this page at any time.
Questions about Sara
How much does Sara Khong charge for a sponsored video?
Based on her median of about 11,000 views, a sponsored integration is estimated at $250 to $390 per video. This is an estimate from public view data, not a confirmed rate, and it is a CPM of roughly $20 to $35 per 1,000 views.
What does Sara Khong post about on YouTube?
Sara Khong posts Malaysian street food guides, Chinese-Malaysian home cooking, and step-by-step recipe videos from Kuala Lumpur. Videos usually run 8 to 12 minutes and feature her family, markets, and local restaurants.
How do I contact Sara Khong for a brand deal?
Contact details for Sara Khong unlock on Starbooked for $0.80. Boosted creators can be booked through Starbooked directly, so check her profile for boost status before reaching out.
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