Scary Mommy (@scarymommytv), a US-based media brand, publishes humorous and candid parenting videos for mothers. The channel has about 58,500 subscribers and a median of roughly 6,900 views per video, posting irregularly, with about one upload in the past year. Sponsored integrations are estimated at $150 to $250 per video, with long-form rates of $20 to $35 per 1,000 median views.
Candid parenting humor reaching a 58,500-subscriber mom audience
- Median video views of about 6,900 with a 90th percentile near 155,000 show occasional large spikes
- Sponsored content across travel, tech, and public safety brands shows proven integration formats
- Roughly 16 percent of recent videos carry sponsorship, so brands get a clear disclosed placement
Brand fit report
Content
- Formats
- short comedic sketches, celebrity interviews, panel discussions, sponsored explainers
- Tone
- humorous, candid
- Language
- English
- On camera
- Yes, talking head
- Production
- Clean, lightly edited
- Typical length
- under 60 seconds to 5 minutes, with occasional long panel episodes
Audience
Commercial
- Brands seen
- Visit OrlandoMicrosoft CopilotHasbro GamingNHTSAGEICOFresh Avocados
- Categories promoted
- travel, technology, toys and games, public safety, insurance, food
- Affiliate links
- No
Sponsored videos include 'How Many Firsts Can One Family Check Off In Orlando?' marked #ad and 'Mom's Real Enemy? A Rainy Day.' sponsored by Hasbro Gaming.
Suitability GARM Brand Safety Floor + Suitability
Recurring series such as 'Madge the Vag' and 'Catherine Reitman Gives Moms An Unfiltered Lesson On Sex' contain frank adult language and sexual health topics.
We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.
Platforms
Benchmark score: 26 / 100
Public rule, same for everyone. How it works.
Recent videos
▶How Many Firsts Can One Family Check Off In Orlando? The Ans · 203 views
▶Girls Only Have To Smile If They Want To! · 486 views
▶What Does Your Mom Always Say Trend · 30k viewsLast three uploads, latest 154 days ago.
Scary Mommies are do-it-all badasses who call the shots for themselves and their families. We’re the mother of all communities with 100 million mommies strong. We are strong, smart and funny and will never hold back from tell you like it is. That’s what makes Scary Mommy the #1 media brand creating fun, honest and unfiltered content for moms. We offer reoccurring series like Madge the Vag, Momsplained, and I am Scary Mommy. Through our engaging stories we connect with millions of women united by motherhood. Subscribe to Scary Mommy for updates on the latest video releases. You have enough
About Scary Mommy
Scary Mommy is a US-based media channel that makes comedic and candid videos for mothers, including sketches, celebrity interviews, and expert panels. The channel has about 58,500 subscribers and 716 uploads, with a median view count near 6,900 per video. Recent upload frequency is low, with one video in the past year, so the channel is better understood as a back catalog than an active weekly series.
The audience is estimated to be mostly women aged 25 to 44 in the United States, based on channel themes and comment context rather than verified analytics. Sponsored integrations appear in roughly 16 percent of recent videos, covering travel, technology, toys, and public safety. A brand's expected integration cost is $150 to $250 per video, which works out to about $20 to $35 CPM on median views, compared with typical paid ad CPMs of $10 to $30.
Brands in family travel, parenting products, and family games should consider this channel, especially where a candid, humorous tone fits the message. Brands with strict family-friendly requirements should review the adult language in some series first.
Written from Scary Mommy's public YouTube profile, platform data and web mentions. Numbers updated 2026-10-19. Scary Mommy can edit or remove this page at any time.
Questions about Scary
How much does Scary Mommy charge for a sponsored video?
Scary Mommy's estimated sponsored integration rate is $150 to $250 per video, based on a $20 to $35 per 1,000 median views rule for long-form content. Exact rates are not published, so brands should confirm terms directly through the Starbooked contact flow.
What does Scary Mommy post about on YouTube?
Scary Mommy posts comedic parenting sketches, celebrity interviews, and expert panels about family life, health, and society. Recurring series include Momsplained and I Am Scary Mommy, which feature mothers' personal stories and practical parenting topics.
How do I contact Scary Mommy for a brand deal?
Contact details for Scary Mommy unlock on Starbooked for $0.80. Boosted creators can be booked directly through Starbooked, so you can send a campaign brief and confirm rates and timing.
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