Honest Mum (@thehonestmum) is a UK-based channel run by a mum of three who posts short comedic and parenting clips. The channel has about 4,270 subscribers and a median of roughly 1,750 views per video, with mostly Shorts uploaded about once a month. Sponsored integrations are priced at about $150 to $250 per video, reflecting Shorts-level views.
Short, relatable UK parenting comedy with a loyal mum audience
- Median of about 1,750 views per video across recent Shorts
- Roughly 4,270 subscribers with 609,384 lifetime views
- Average of about 5,500 views per video, with a top video near 70,000
Brand fit report
Content
- Formats
- vertical short comedy skits, relatable parenting sketches, fact-based short explainers
- Tone
- humorous, relatable
- Language
- English
- On camera
- Yes, talking head
- Production
- Phone, natural light
- Typical length
- under 15 seconds
Audience
Commercial
- Brands seen
- None yet
- Categories promoted
- None yet
- Affiliate links
- No
No sponsorship disclosures found in the last 50 videos
Suitability GARM Brand Safety Floor + Suitability
Family friendly
Recent videos are mild parenting humor; one caption uses a mild expletive asterisked out, with no other flags.
We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.
Platforms
| Platform | Followers | Median views | Uploads, 90d |
|---|---|---|---|
| YouTube | 4.3k | 1.8k | 0 |
Benchmark score: 51 / 100
Public rule, same for everyone. How it works.
Recent videos
▶How you feel as mom of 3! · 1.5k views
▶Storytelling 😂 · 1.5k views
▶How grandparents can easily help cognition and prevent demen · 1.4k viewsLast three uploads, latest 101 days ago.
Mum of three, internet bestie to hundreds of thousands and author. Sharing the honest, funny and wonderful life that is parenthood! For business enquiries, please contact me on mum@honestmum.com.
About Honest Mum
Honest Mum is a UK channel run by a mum of three, posting short, funny clips about parenting, motherhood and the everyday chaos of family life. Most videos are vertical Shorts under 15 seconds, with some fact-based explainers about pregnancy and family research. The creator's website is not listed in the data provided, so no profession or brand work beyond the channel is confirmed.
The channel has about 4,270 subscribers and a median of roughly 1,750 views per video. The audience appears to be mostly UK-based mums aged 25 to 44, though these are estimates from content and titles rather than verified analytics. Uploads have slowed, with 12 videos in the past year.
Brands seeking short, relatable family placements may find value here. A sponsored integration is estimated at $150 to $250 per video, based on Shorts views at $4 to $8 per 1,000 median views. That is a much lower CPM than the $10 to $30 typical for paid ads, so the appeal is cost rather than scale.
Written from Honest Mum's public YouTube profile, platform data and web mentions. Numbers updated 2026-10-19. Honest Mum can edit or remove this page at any time.
Questions about Honest
How much does Honest Mum charge for a sponsored video?
Based on its Shorts views, a sponsored video is estimated at about $150 to $250 per video. This is a rough estimate from the channel's median views and is not a published rate card.
What does Honest Mum post about on YouTube?
Honest Mum posts very short comedy clips about parenting, motherhood and family life, plus occasional fact-based explainers on pregnancy and research. Most videos run under 15 seconds and are aimed at a mostly UK mum audience.
How do I contact Honest Mum for a brand deal?
The channel lists a business email on its profile. Contact details unlock on Starbooked for $0.80, and boosted creators can be booked through Starbooked.
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