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Seattle Now is KUOW's flagship daily news podcast from the Seattle NPR station, covering local headlines, analysis and community news. It publishes roughly twice daily on weekdays, with 1,000 episodes in the feed and typical episodes of about 14 minutes. Estimated downloads are 5,000 to 25,000 per episode, with an estimated rate of $90 to $620 per host-read mid-roll ad.

Why brands sponsor Seattle Now

Daily Seattle news from a trusted public radio newsroom

  • Over 1,000 episodes in the feed, published on weekday mornings and afternoons.
  • Apple Podcasts rating of 4.7 from 685 ratings, with 594 five-star reviews.
  • Local audience with an estimated 5,000 to 25,000 downloads per episode.
Best forlocal awareness campaignsfinancial servicesbrand trust campaigns
Watch forPolitical and social topics are frequent, so brands should review episode content before booking.

Brand fit report

Content

Topics, IAB taxonomy
News70%
Politics15%
Society10%
Arts & Entertainment5%
Formats
news briefing, interview, panel discussion
Tone
informative, measured
Language
English
Production
Studio production
Typical length
8 to 16 minutes

Audience

Commercial intent15/100
Comments asking for links, prices or where to buy
Sentiment60/100
Estimated from titles, descriptions and engagement
Est. downloads per episode5k–25k
Estimated, confidence 60%: 685 Apple ratings fall in the 200 to 1,000 band, a daily cadence and a high-production public radio network with a 2020 Apple listing point to the upper part of that range.
Audience asks aboutWhat happened in Seattle today?What are the local ballot measures and candidates?How do Washington state policies affect residents?
Age
10%18-24
20%25-34
20%35-44
50%45+
Gender
50%women
50%men
Countries
🇺🇸 United States95%
LanguagesEnglish 100%

Commercial

0%of the last 20 episodes had a sponsor
None seenno sponsor mentions in the last 20 episodes
Brands seen
None yet
Categories promoted
None yet
Affiliate links
No

No sponsor mentions found in the feed. The show is supported by KUOW, a nonprofit station, and its website links a donate page.

Suitability GARM Brand Safety Floor + Suitability

Profanitylow
Adultlow
Drugslow
Violencemedium
Politicsmedium

Family friendly
Episodes cover crime, elections and policy debates such as 'Should WA foster families be required to support LGBTQ+ youth?', with no explicit flag in the feed.

We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.

Where to listen

Benchmark score: 44 / 100

Public rule, same for everyone. How it works.

Consistency Latest episode within the usual cadence0 / 50
Activity Episodes in the last 90 days, weekly is full marks30 / 30
Reach Estimated downloads per episode, 20k is full marks15 / 20

Recent episodes

Last six episodes from the show's feed, latest 2 days ago, a new one about every 1 days.

Seattle Now is KUOW's flagship daily news podcast. Seattle Now brings you quick headlines, smart analysis, and award-winning local news. New episodes every weekday morning and afternoon. Start and end your day with Seattle Now, from KUOW and the NPR Network.
Seattle Now's own show description from the podcast feed

Do you make Seattle Now? Claim or remove this page.

About Seattle Now

Seattle Now is KUOW's flagship daily news podcast, produced by the Seattle public radio station KUOW News and Information. According to the feed and the KUOW website, it delivers headlines, analysis and local reporting, with new episodes every weekday morning and afternoon. Typical episodes run about 8 to 16 minutes, and the feed lists 1,000 episodes.

Apple Podcasts shows 685 ratings with an average of 4.7 stars and lists the show as updated daily. The audience is estimated, not measured, at 5,000 to 25,000 downloads per episode, skewing toward local Seattle listeners. No sponsor mentions appear in the feed.

At an estimated $18 to $25 per 1,000 downloads, a host-read mid-roll would cost roughly $90 to $620 per episode. The show suits brands seeking local news adjacency and trust rather than direct-response campaigns.

Written from the show's public RSS feed, its Podcast Index listing and episode titles. Numbers updated 2026-10-19. Seattle Now can edit or remove this page at any time.

Questions about Seattle Now

How much does Seattle Now charge for a podcast sponsorship?

Estimated host-read mid-roll rates are about $90 to $620 per episode, based on an estimated 5,000 to 25,000 downloads per episode at $18 to $25 per 1,000 downloads. Final pricing depends on the sponsorship package.

What is Seattle Now about?

Seattle Now is KUOW's daily news podcast covering Seattle and Washington state headlines, analysis and local reporting. It publishes new episodes on weekday mornings and afternoons.

How do I contact Seattle Now about sponsoring an episode?

The show's contact email unlocks on Starbooked for $0.80. Boosted shows can be booked through Starbooked.

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