The Secret Crunch, run by Canadian baker Lisa Silvestre (@secretcrunch), posts short cookie and dessert recipe videos. The channel has about 8,600 subscribers and 3.7 million total views, with a median of roughly 1,300 views per video and about 50 uploads a year. Sponsored integrations are estimated at $150 to $250 per video.
Short cookie videos with strong engagement on a cozy baking niche
- Median of about 1,300 views per video across the last 30 uploads
- Roughly 50 uploads in the past year, about one per week
- Top recent video reached 6,597 views with 109 likes
Brand fit report
Content
- Formats
- short recipe clips, quick baking tips, seasonal recipe reels
- Tone
- playful, cozy
- Language
- English
- On camera
- No, voiceover and b-roll
- Production
- Phone, natural light
- Typical length
- under 60 seconds
Audience
Commercial
- Brands seen
- None yet
- Categories promoted
- None yet
- Affiliate links
- No
No sponsorship disclosures found in the last 50 videos
Suitability GARM Brand Safety Floor + Suitability
Family friendly
Recent titles use mild language such as 'f'n clue' and 'the 🤬 do I feed them', which is informal but not explicit.
We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.
Platforms
Benchmark score: 51 / 100
Public rule, same for everyone. How it works.
Recent videos
▶👹 cookies 🍪! #buttermom #cookies #homebaker · 960 views
▶I had no f’n clue ok #homebaker #buttermom · 15 views
▶RIP because I made the best 🍪 #homebaker #buttermom · 941 viewsLast three uploads, latest 2 days ago.
Your fave butter mom 🎀 🍪 🍰 ✨ Check out my blog, where I drop a new recipe every week! 👨🍳 🖥️ https://secretcrunch.com/ Hey there, baking bestie! 🥣 My name is Lisa Silvestre, and I’m the founder of The Secret Crunch and self-proclaimed Butter Mom 🧈 Around here, I'm all about saying yes to more sugar, more butter and adding that extra dose of coziness to every recipe. On this channel you’ll find: • Easy cookie recipes • Simple baking tricks that make you look like a pastry chef • Beginner-friendly and ultra cozy recipes you’ll actually want to make again While you're here, why not grab a c
About The Secret Crunch
The Secret Crunch is a YouTube channel run by Lisa Silvestre, a baker and mom based in Canada who also runs a recipe blog. According to her website, she is the founder of The Secret Crunch and focuses on cookies, cute desserts and approachable baking for beginners. Her channel posts very short vertical videos, mostly under 15 seconds, with a new upload roughly every week. Viewers are likely home bakers who enjoy quick, playful recipe clips.
The channel has about 8,600 subscribers and a median of around 1,300 views per video. Its audience is estimated to skew toward women aged 25 to 44 in the United States, Canada and the United Kingdom. No sponsorships were found in recent uploads, so there is no brand track record to point to yet.
Brands should consider this channel for baking ingredient or kitchen product integrations. The estimated rate is $150 to $250 per video, which works out to a CPM of about $20 to $35 per 1,000 views, compared with the $10 to $30 typical for paid ads.
Written from The Secret Crunch's public YouTube profile, platform data and web mentions. Numbers updated 2026-10-19. The Secret Crunch can edit or remove this page at any time.
Questions about The
How much does Lisa Silvestre charge for a sponsored video?
Based on the channel's median views, a sponsored integration is estimated at $150 to $250 per video. Rates are estimates and not confirmed by the creator, so confirm the final price directly with her.
What does Lisa Silvestre post about on YouTube?
She posts short cookie and dessert recipe videos aimed at beginner bakers. Her clips are usually under 15 seconds and show quick, playful baking moments, often with seasonal themes like Halloween.
How do I contact Lisa Silvestre for a brand deal?
Her website lists her as the founder of The Secret Crunch. Contact details unlock on Starbooked for $0.80, and boosted creators can be booked through Starbooked.
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Samantha Chen Bakes@samanttha_chen | five ingredient bakingmini cakes | 8.1k | 5.6k | $150–250 | 58 |
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