Starbooked

Shira Lazar

@shiralazar · US · EN

Shira Lazar (@shiralazar), based in the US, makes short-form videos on digital culture, AI and the creator economy for her roughly 43,000 subscribers. Her channel has a median of about 825 views per video, and she uploads several times a week, mostly Shorts. Sponsored integrations are quoted at $150 to $250 per video.

Why brands book Shira

Reach creator-economy and AI-curious viewers with short, opinionated clips

  • Median of about 825 views per video across the last 30 uploads.
  • Around 64% of uploads are Shorts, so placements fit short-form campaigns.
  • A sponsored integration at $150 to $250 per video is cheaper than paid ads at $10 to $30 CPM.
Best forAI software launchescreator tools and platforms
Watch forViews are modest and the channel shows little sponsorship history, so results depend on the niche fit.

Brand fit report

Content

Topics, IAB taxonomy
Technology & Computing45%
Business & Finance25%
Society20%
Lifestyle10%
Formats
short vertical commentary clips, podcast clips from The AI Download, event recap clips
Tone
conversational, opinionated
Language
English
On camera
Yes, talking head
Production
Clean, lightly edited
Typical length
under 60 seconds, with some clips up to 2 minutes

Audience

Commercial intent35/100
Comments asking for links, prices or where to buy
Sentiment60/100
Estimated from titles, descriptions and engagement
Engagement1.8%
Likes and comments per view on recent videos
Audience asks aboutwhat the latest AI tools mean for creatorshow creators can earn more from their audiencewhether platform changes affect income
Age
20%18-24
40%25-34
25%35-44
15%45+
Gender
55%women
45%men
Countries
🇺🇸 United States60%
🇬🇧 United Kingdom8%
🇨🇦 Canada6%
LanguagesEnglish 100%

Commercial

6%of the last 50 videos were sponsored
Ad readseparate sponsor segment
Brands seen
None yet
Categories promoted
AI software, creator tools
Affiliate links
No

The description of 'THIS AI Agent Knows Your Personal Style BETTER Than You Do' is tagged #sponsored and features a paid partner's CEO.

Suitability GARM Brand Safety Floor + Suitability

Profanitylow
Adultlow
Drugslow
Violencelow
Politicsmedium

Family friendly
Commentary on policy topics such as 'Meta's $17 billion dollar settlement - will it lead to a safer social media for teens?' is the most sensitive content; no profanity or adult material was found.

We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.

Platforms

PlatformFollowersMedian viewsUploads, 90d
YouTube43k82533
X–––
Instagram–––

Benchmark score: 41 / 100

Public rule, same for everyone. How it works.

Engagement Median views relative to followers2 / 50
Activity Uploads in the last 90 days30 / 30
Reach Followers on the main platform9 / 20

Recent videos

Last three uploads, latest today.

TIME100 Creator and Emmy-nominated Host/Producer I'm the Founder/CEO of What’s Trending, Creators 4 Mental Health and Host of The AI Download podcast. I also have a weekly newsletter called The Alpha. Subscribe here: https://shiras-newsletter.beehiiv.com/ I explore the intersection of digital culture, emerging tech, and the creator economy—breaking down what’s trending and what’s next. Whether I’m covering AI, creator burnout, or internet culture, my mission is to inform, empower, and support creators in a rapidly evolving world. Try out your very own AI Agent for FREE for 30 days! https://
Shira Lazar's own profile description on YouTube

Are you Shira Lazar? Claim or remove this profile.

About Shira Lazar

Shira Lazar (@shiralazar) posts commentary on digital culture, emerging tech and the creator economy on her YouTube channel, which has about 43,000 subscribers and a median of around 825 views per video. Most uploads are short vertical clips under a minute, with some podcast excerpts from The AI Download, and she posts several times a week. Per the Shira Lazar website, she is a TIME100 Creator, Emmy-nominated host and producer, and founder of What's Trending and Creators 4 Mental Health.

The audience appears to be mostly English-speaking adults in their late twenties and thirties in the US, UK and Canada, working in or following the creator economy and AI. These are estimates based on titles and topics, not platform analytics.

Brands seeking AI software or creator-tool placements may find this channel a fit. Quoted rates are $150 to $250 per video, which works out to roughly $20 to $35 CPM on median views, compared with $10 to $30 CPM for typical paid ads.

Written from Shira Lazar's public YouTube profile, platform data and web mentions. Numbers updated 2026-10-19. Shira Lazar can edit or remove this page at any time.

Questions about Shira

How much does Shira Lazar charge for a sponsored video?

Shira Lazar's YouTube channel is estimated to charge $150 to $250 per sponsored video, based on a median of about 825 views and a Shorts-heavy upload mix. Rates are a estimate for planning and should be confirmed directly with her before booking.

What does Shira Lazar post about on YouTube?

Shira Lazar posts short commentary on AI, the creator economy, digital culture and platform news. She also shares clips from her podcast The AI Download and event recaps. Most videos run under a minute.

How do I contact Shira Lazar for a brand deal?

Contact details unlock on Starbooked for $0.80. Boosted creators can be booked through Starbooked, and the channel's own website at shiralazar.com lists a Hire Shira page.

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