Starbooked

James Hicks

@jameshicks · US · EN

James Hicks (@jameshicks) is a US-based technologist and founder of HicksNewMedia who makes English-language videos on enterprise technology, AI tools, the creator economy and sports culture. His channel has about 36,100 subscribers and a median of 168 views per video, with roughly 50 uploads in the past year. Sponsored integrations are estimated at $150 to $250 per video, based on the channel's view counts.

Why brands book James

Enterprise tech commentary with a consistent, low-hype audience of decision-makers

  • Median of 168 views per video, with 90th percentile at 454 across the last 30 uploads
  • About 50 uploads in the past 365 days, roughly one per week day
  • Shorts make up 42 percent of uploads, giving a second low-cost placement option
Best forB2B software trialsAI tool awareness campaignscreator equipment
Watch forMedian views are low relative to subscriber count, so reach per video is small.

Brand fit report

Content

Topics, IAB taxonomy
Technology45%
Knowledge25%
Society20%
Lifestyle10%
Formats
short vertical commentary, long-form panel discussions, product explainers
Tone
analytical, direct
Language
English
On camera
Yes, talking head
Production
Phone, natural light
Typical length
under 90 seconds for Shorts, 30 to 90 minutes for panels

Audience

Commercial intent30/100
Comments asking for links, prices or where to buy
Sentiment65/100
Estimated from titles, descriptions and engagement
Engagement1.1%
Likes and comments per view on recent videos
Audience asks aboutwhich AI tools are worth paying forhow to grow a creator businesswhat new Apple and smart home products mean for buyers
Age
15%18-24
35%25-34
30%35-44
20%45+
Gender
35%women
65%men
Countries
🇺🇸 United States70%
🇬🇧 United Kingdom8%
🇨🇦 Canada6%
LanguagesEnglish 100%

Commercial

0%of the last 50 videos were sponsored
None seenno sponsored videos in the last 50
Brands seen
None yet
Categories promoted
creator equipment, software tools
Affiliate links
Yes

The channel description states that all links may be affiliate links, and the Ecamm studio software link is listed there, but no sponsored videos were detected in the last 50 videos.

Suitability GARM Brand Safety Floor + Suitability

Profanitylow
Adultlow
Drugslow
Violencelow
Politicsmedium

Family friendly
Content is mostly business and technology commentary; a panel titled "From Star Athlete to Murder Charges: The Dating App Setup" covers a criminal case, so political and social topics appear occasionally.

We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.

Platforms

PlatformFollowersMedian viewsUploads, 90d
YouTube36k16850

Benchmark score: 38 / 100

Public rule, same for everyone. How it works.

Engagement Median views relative to followers1 / 50
Activity Uploads in the last 90 days30 / 30
Reach Followers on the main platform7 / 20

Recent videos

Last three uploads, latest 3 days ago.

No hype. Just the facts. I'm James Hicks — a technologist with 30+ years inside enterprise IT. This channel is for technical decision-makers, creator-builders, and brand teams who want straight answers about the business of technology, the creator economy, AI tools, and where it's all going. 🌐 https://hicksnewmedia.com 👥 https://teksync.co 👕 https://hnmmerch.store 📨 info@hicksnewmedia.com Want to create live streams and recorded video like this? Check out Ecamm: https://link.hicksnewmedia.com/ecamm 🙏🏾 Join as a member: https://www.youtube.com/@jameshicks/join All links may be affiliate li
James Hicks's own profile description on YouTube

Are you James Hicks? Claim or remove this profile.

About James Hicks

James Hicks is a technologist with more than 30 years in enterprise IT who publishes English-language videos through the HicksNewMedia channel. His 30 most recent uploads mix short Shorts commentary on AI, Apple products and creator tools with longer panel discussions on sports culture and the creator economy. Estimates suggest his audience skews toward US-based technology professionals and creators aged 25 to 44, though these figures are not measured. The website describes him as a founder of a multi-property media network and says he offers partnership calls.

The channel's median of 168 views per video is modest for its 36,100 subscribers, which indicates a small but attentive viewership. Estimated sponsored integration rates are $150 to $250 per video, roughly $20 to $35 CPM at median views, which is higher than the $10 to $30 CPM typical of paid ads, so the channel is best reserved for targeted technical audiences. Brands selling enterprise software, AI tools or creator gear should consider booking him.

Written from James Hicks's public YouTube profile, platform data and web mentions. Numbers updated 2026-10-19. James Hicks can edit or remove this page at any time.

Questions about James

How much does James Hicks charge for a sponsored video?

Based on his median of 168 views per video, the estimated integration rate is $150 to $250 per video, which is the minimum threshold for this size of channel. Rates are estimates from public channel data and may differ from his actual quote.

What does James Hicks post about on YouTube?

James Hicks posts about enterprise technology, AI tools, Apple products, the creator economy and the social impact of sports. His videos include short commentary clips and longer panel discussions, usually recorded at a low production level with him on camera.

How do I contact James Hicks for a brand deal?

Contact details unlock on Starbooked for $0.80. James Hicks's website, hicksnewmedia.com, lists a partnership booking call and a media kit. Boosted creators can be booked through Starbooked.

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