Starbooked

ShopTalk, hosted by Chris Coyier and Dave Rupert, covers web design and development. The show has 100 episodes with a weekly cadence and typical length of about 55 to 60 minutes. Estimated downloads are 5,000 to 25,000 per episode, with a rate of about $90 to $625 per host-read mid-roll. Its Apple Podcasts rating is 4.9 from 501 ratings.

Why brands sponsor ShopTalk

Weekly web development talk with a 4.9 Apple rating from 501 listeners

  • Hour-long technical conversations with working front-end developers and tool authors
  • Consistent weekly cadence across 100 episodes, with a multi-year back catalogue
  • Listeners are developers and designers who make tooling and hosting decisions
Best fordeveloper toolshosting and infrastructuredesign and web software subscriptions
Watch forAudience is niche and developer-focused; reach is limited to web professionals, not general consumers.

Brand fit report

Content

Topics, IAB taxonomy
Technology & Computing85%
Careers10%
Business5%
Formats
co-hosted banter, interview, topical discussion
Tone
conversational, technical
Language
English
Production
Clean, edited audio
Typical length
55 to 60 minutes

Audience

Commercial intent15/100
Comments asking for links, prices or where to buy
Sentiment90/100
Estimated from titles, descriptions and engagement
Est. downloads per episode5k–25k
Estimated, confidence 60%: Apple Podcasts ratings_count of 501 falls in the 200 to 1,000 band (5,000 to 25,000), supported by a 100-episode back catalogue, weekly cadence, and a 9 Podcast Index popularity score; a Patreon funding link is present but no named sponsors were seen.
Audience asks aboutHow to build and maintain design systemsWhich web APIs and tooling are worth adoptingHow AI is changing front-end development work
Age
15%18-24
40%25-34
30%35-44
15%45+
Gender
25%women
75%men
Countries
🇺🇸 United States45%
🇬🇧 United Kingdom12%
🇨🇦 Canada8%
LanguagesEnglish 100%

Commercial

0%of the last 20 episodes had a sponsor
None seenno sponsor mentions in the last 20 episodes
Brands seen
None yet
Categories promoted
None yet
Affiliate links
Yes

No sponsor mentions found in the feed; a Patreon funding link ('Support the show') appears in the feed metadata.

Suitability GARM Brand Safety Floor + Suitability

Profanitylow
Adultlow
Drugslow
Violencelow
Politicslow

Family friendly
Feed is not flagged explicit, and recent episode titles cover web development topics such as design systems, performance and APIs, with one 'After Dark Edition' title that does not indicate adult content.

We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.

Where to listen

Benchmark score: 88 / 100

Public rule, same for everyone. How it works.

Consistency Latest episode within the usual cadence50 / 50
Activity Episodes in the last 90 days, weekly is full marks28 / 30
Reach Estimated downloads per episode, 20k is full marks15 / 20

Recent episodes

Last six episodes from the show's feed, latest 7 days ago, a new one about every 7 days.

A podcast about web design and development.
ShopTalk's own show description from the podcast feed

Do you make ShopTalk? Claim or remove this page.

About ShopTalk

ShopTalk is a weekly podcast about web design and development, hosted by Chris Coyier and Dave Rupert. The show is published from shoptalkshow.com and has 100 episodes in its feed, with episodes typically running around 55 to 60 minutes. Episodes are conversational and cover topics such as design systems, web performance, browser APIs and AI in front-end work.

The Apple Podcasts listing shows a 4.9 average rating from 501 ratings, suggesting an engaged listener base of web developers and designers. Audience figures are estimates only: roughly 5,000 to 25,000 downloads per episode, based on the Apple rating count and the show's back catalogue. Listeners are likely to be working professionals in software and design.

The feed shows no named sponsors in recent episodes, and the show accepts support through a Patreon link. Estimated rates are about $90 to $625 per host-read mid-roll ad, which suits developer tools, hosting providers and design software seeking a technical audience.

Written from the show's public RSS feed, its Podcast Index listing and episode titles. Numbers updated 2026-10-19. ShopTalk can edit or remove this page at any time.

Questions about ShopTalk

How much does ShopTalk charge for a podcast sponsorship?

Estimated rates are about $90 to $625 per host-read mid-roll, based on an estimated 5,000 to 25,000 downloads per episode at $18 to $25 per 1,000 downloads. Exact pricing is not published in the feed.

What is ShopTalk about?

ShopTalk is a podcast about web design and development, hosted by Chris Coyier and Dave Rupert. Episodes cover topics such as design systems, web performance, browser APIs and AI in front-end work.

How do I contact ShopTalk about sponsoring an episode?

The show's contact email unlocks on Starbooked for $0.80. Boosted shows can also be booked through Starbooked.

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