Starbooked

Sidedoor

Podcast · www.si.edu/sidedoor · US · EN
Hosted by Lizzie Peabody

Sidedoor, hosted by Lizzie Peabody and produced by the Smithsonian Institution, takes listeners behind the scenes of the Smithsonian's collections with scientists, historians, artists and curators. The show has 258 episodes released about every two weeks, with a median length of roughly 32 minutes. Estimated downloads are 20,000 to 80,000 per episode, with an estimated rate of $360 to $2,000 per episode.

Why brands sponsor Sidedoor

Smithsonian-backed history and science stories for an engaged, educated listenership

  • Biweekly episodes with a median length of about 32 minutes give sponsor messages room to land
  • A 4.6 Apple Podcasts rating from 2,230 ratings signals a loyal, satisfied audience
  • Institutional credibility of the Smithsonian sits alongside a long archive of 258 episodes
Best foreducation and learning productsmuseum and travel campaignsbook and media launches
Watch forThe show currently carries no sponsors, so sponsor integration would be a first and needs the publisher's approval.

Brand fit report

Content

Topics, IAB taxonomy
History40%
Science30%
Arts & Entertainment20%
Nature10%
Formats
narrative, interview, solo monologue
Tone
curious, educational
Language
English
Production
Studio production
Typical length
25 to 35 minutes

Audience

Commercial intent5/100
Comments asking for links, prices or where to buy
Sentiment85/100
Estimated from titles, descriptions and engagement
Est. downloads per episode20k–80k
Estimated, confidence 60%: Apple ratings count of 2,230 places the show in the 1,000 to 5,000 band, with a long run of 258 episodes, a major institutional publisher, and top-bucket Podcast Index popularity.
Audience asks aboutWhat objects are kept in the Smithsonian's vaultsHow historical artifacts were found or preservedWhat the science behind a collection item is
Age
15%18-24
25%25-34
25%35-44
35%45+
Gender
55%women
45%men
Countries
🇺🇸 United States85%
🇨🇦 Canada3%
🇬🇧 United Kingdom3%
LanguagesEnglish 100%

Commercial

0%of the last 20 episodes had a sponsor
None seenno sponsor mentions in the last 20 episodes
Brands seen
None yet
Categories promoted
None yet
Affiliate links
No

No sponsor mentions found in the feed

Suitability GARM Brand Safety Floor + Suitability

Profanitylow
Adultlow
Drugslow
Violencelow
Politicslow

Family friendly
Episode titles such as 'The Baby Elephant and The Elixir of Poo' and 'The Accidental Rise of Botox' cover museum topics with no explicit flags.

We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.

Where to listen

Benchmark score: 86 / 100

Public rule, same for everyone. How it works.

Consistency Latest episode within the usual cadence50 / 50
Activity Episodes in the last 90 days, weekly is full marks16 / 30
Reach Estimated downloads per episode, 20k is full marks20 / 20

Recent episodes

EpisodeDateLength
The Baby Elephant and The Elixir of Poo2026-10-0736 min
It's Season 13!2026-09-302 min
The Accidental Rise of Botox2026-09-1625 min
The Art of Slowing Down2026-09-0227 min
A Nature Lover Confronts Her Fear of Spiders2026-08-1925 min
America, Meet America2026-08-0525 min

Last six episodes from the show's feed, latest 12 days ago, a new one about every 14 days.

More than 154 million treasures fill the Smithsonian’s vaults. But where the public’s view ends, Sidedoor begins. With the help of biologists, artists, historians, archaeologists, zookeepers and astrophysicists, host Lizzie Peabody sneaks listeners through the Smithsonian’s side door, telling stories that can’t be heard anywhere else. Check out si.edu/sidedoor and follow @SidedoorPod for more…
Sidedoor's own show description from the podcast feed

Do you make Sidedoor? Claim or remove this page.

About Sidedoor

Sidedoor is a podcast produced by the Smithsonian Institution and hosted by Lizzie Peabody, according to the show's feed and website. Each episode takes listeners behind the scenes of the Smithsonian's vaults, bringing in biologists, artists, historians, archaeologists and astrophysicists to tell stories about objects and research that the public rarely sees. The show has released 258 episodes with a cadence of about every two weeks, and episodes typically run around 30 to 35 minutes.

The show holds a 4.6 average rating from 2,230 ratings on Apple Podcasts, according to Apple's listing. Its audience is estimated, not measured: listeners are likely to be adults interested in American history, science and culture, with an estimated 20,000 to 80,000 downloads per episode. No sponsors appear in the feed. Based on those estimates, a host-read mid-roll could be priced around $360 to $2,000 per episode, making it best suited to education, travel, and cultural brands.

Brands that want to reach a curious, educated audience through a credible institutional show should consider Sidedoor. The Smithsonian's publisher status suggests sponsor placement would need institutional review before booking.

Written from the show's public RSS feed, its Podcast Index listing and episode titles. Numbers updated 2026-10-19. Sidedoor can edit or remove this page at any time.

Questions about Sidedoor

How much does Sidedoor charge for a podcast sponsorship?

Sidedoor has no published rate card. Starbooked estimates a host-read mid-roll at about $360 to $2,000 per episode, based on an estimated 20,000 to 80,000 downloads per episode. Actual pricing depends on the publisher's terms.

What is Sidedoor about?

Sidedoor, produced by the Smithsonian Institution and hosted by Lizzie Peabody, goes behind the scenes of the Smithsonian's collections. Episodes feature scientists, historians and artists telling stories about objects and research.

How do I contact Sidedoor about sponsoring an episode?

The show's contact email unlocks on Starbooked for $0.80. Boosted shows can be booked through Starbooked directly.

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