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What to Carry, What to Burn

Hosted by Blair Braverman

What to Carry, What to Burn is hosted by Blair Braverman, an adventurer and dogsledder, and covers real-life survival stories such as Arctic shipwrecks and lost expeditions. The show has 13 episodes released every two weeks, typically 40 to 60 minutes long. Estimated downloads per episode are 20,000 to 80,000 (estimated), with a rate of $360 to $2,000 per episode for a host-read mid-roll ad. One distinctive detail is its Apple Podcasts rating of 2,264 ratings averaging 5.0.

Why brands sponsor What to Carry, What to Burn

Gripping Arctic survival true stories with a highly rated, engaged listener base

  • Apple Podcasts shows 2,264 ratings averaging 5.0, signalling strong listener loyalty.
  • Episodes run roughly 40 to 55 minutes, giving room for a full host-read mid-roll.
  • Fortnightly cadence with 13 episodes so far suits a sustained campaign across the season.
Best forbook and media launchesoutdoor and travel gearbrand awareness campaigns
Watch forContent is explicitly flagged and deals with violent survival events, so brand suitability review is advised.

Brand fit report

Content

Topics, IAB taxonomy
History55%
True Crime25%
Society20%
Formats
narrative, solo monologue, interview
Tone
gripping, reflective
Language
English
Production
Studio production
Typical length
40 to 55 minutes

Audience

Commercial intent5/100
Comments asking for links, prices or where to buy
Sentiment85/100
Estimated from titles, descriptions and engagement
Est. downloads per episode20k–80k
Estimated, confidence 50%: Apple ratings count of 2,264 places the show in the 1,000 to 5,000 band, shifted up one band for its under-two-year age, with a top Podcast Index popularity of 9, a professional Acast host and a fortnightly cadence.
Audience asks aboutHow did specific survivors endure extreme conditions?What happened in historical shipwrecks and expeditions?What lessons do survival stories offer for everyday life?
Age
15%18-24
30%25-34
25%35-44
30%45+
Gender
50%women
50%men
Countries
🇺🇸 United States50%
🇬🇧 United Kingdom15%
🇨🇦 Canada10%
Other25%
LanguagesEnglish 100%

Commercial

0%of the last 20 episodes had a sponsor
None seenno sponsor mentions in the last 20 episodes
Brands seen
None yet
Categories promoted
None yet
Affiliate links
No

No sponsor mentions found in the feed

Suitability GARM Brand Safety Floor + Suitability

Profanitymedium
Adultlow
Drugslow
Violencemedium
Politicslow

The feed carries the explicit flag set to 1, and episodes such as 'Ep 7: The Painted Ocean' and the description's reference to hunting each other for food indicate violent survival content.

We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.

Where to listen

Benchmark score: 86 / 100

Public rule, same for everyone. How it works.

Consistency Latest episode within the usual cadence50 / 50
Activity Episodes in the last 90 days, weekly is full marks16 / 30
Reach Estimated downloads per episode, 20k is full marks20 / 20

Recent episodes

EpisodeDateLength
Ep 13: The Lost Boy2026-10-1344 min
Ep 12: The Raft2026-09-2948 min
Ep 11: The Second Shipwreck2026-09-1542 min
Ep 10: Jan Baalsrud2026-09-0145 min
Ep 9: Juliane Koepcke2026-08-1832 min
Ep 8: Valerian Albanov2026-08-041 h 1 min

Last six episodes from the show's feed, latest 6 days ago, a new one about every 14 days.

Edge-of-your-seat survival stories, as told by adventurer and dogsledder Blair Braverman. How did Ada Blackjack endure a brutal Arctic winter alone? Why did one shipwreck crew work together to survive, while another crew–on the same island–hunted each other for food? What can we learn from survivors about getting through the impossible–in the wilderness, and in our own lives? New stories every…
What to Carry, What to Burn's own show description from the podcast feed

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About What to Carry, What to Burn

What to Carry, What to Burn is a history and true crime podcast that tells survival stories, including Arctic shipwrecks, lost expeditions and tales of endurance. The show is hosted by adventurer and dogsledder Blair Braverman, according to the podcast feed and its Apple Podcasts listing. It publishes 13 episodes so far on a fortnightly cadence, with episodes typically running between 40 and 55 minutes.

Apple Podcasts lists 2,264 ratings averaging 5.0 stars for the show. Listeners are likely drawn to history and survival storytelling, and the estimated audience is roughly 20,000 to 80,000 downloads per episode (estimated, based on ratings count and show age). No sponsors are visible in the feed, so the show appears not to run paid advertising yet.

A host-read mid-roll is estimated at $360 to $2,000 per episode, based on the estimated download range at $18 to $25 per 1,000. Brands in outdoor gear, travel, and book or media launches are the likeliest fit, with attention to the show's explicit flag and violent content.

Written from the show's public RSS feed, its Podcast Index listing and episode titles. Numbers updated 2026-10-19. What to Carry, What to Burn can edit or remove this page at any time.

Questions about What to Carry, What to Burn

How much does What to Carry, What to Burn charge for a podcast sponsorship?

Estimated rates are about $360 to $2,000 per host-read mid-roll ad, based on an estimated 20,000 to 80,000 downloads per episode at $18 to $25 per 1,000. Actual pricing depends on the show's own terms and is confirmed by contacting the show.

What is What to Carry, What to Burn about?

The podcast tells survival stories from history, including Arctic shipwrecks and lost expeditions. It is hosted by adventurer Blair Braverman and releases a new episode every two weeks.

How do I contact What to Carry, What to Burn about sponsoring an episode?

The show's contact email unlocks on Starbooked for $0.80. Boosted shows can also be booked through Starbooked.

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