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Simply Put

Podcast · simplyputpodcast.com · EN
Hosted by Barry Cooper

Simply Put, produced by Ligonier Ministries, is hosted by Barry Cooper, who explains biblical and theological terms such as imputation, justification and theophany. The show has 128 episodes, releases weekly, and runs about 6 to 9 minutes. Estimated downloads are 20,000 to 50,000 per episode (estimated). Estimated rate is $360 to $1,250 per episode.

Why brands sponsor Simply Put

Weekly short theology lessons with a loyal, highly rated Christian audience

  • Apple Podcasts shows 1,464 ratings with a 4.9 average, a strong signal of listener loyalty.
  • Episodes run about 6 to 9 minutes, leaving room for a focused host-read message.
  • Ligonier Ministries publishes the show, so the audience already trusts its teaching brand.
Best forfaith-based book or Bible publishersdevotional and study resourcesChristian education products
Watch forThe show is published by a ministry that promotes its own products, so sponsor placements may need to fit its doctrinal and editorial standards.

Brand fit report

Content

Topics, IAB taxonomy
Religion & Spirituality100%
Formats
solo monologue, explainer, illustrated teaching
Tone
instructive, reverent
Language
English
Production
Clean, edited audio
Typical length
5 to 9 minutes

Audience

Commercial intent10/100
Comments asking for links, prices or where to buy
Sentiment85/100
Estimated from titles, descriptions and engagement
Est. downloads per episode20k–50k
Estimated, confidence 60%: Apple Podcasts shows 1,464 ratings, the 1,000 to 5,000 band, with a 4.9 average and a Podcast Index popularity of 9; the show is under two years old in feed, so the band is shifted up, and the weekly cadence and short episodes are consistent with that band.
Audience asks aboutWhat does a specific theological term meanHow does this doctrine apply to daily lifeWhat do Reformed teachers believe about a given topic
Age
10%18-24
20%25-34
25%35-44
45%45+
Gender
50%women
50%men
Countries
🇺🇸 United States60%
🇨🇦 Canada15%
LanguagesEnglish 100%

Commercial

0%of the last 20 episodes had a sponsor
None seenno sponsor mentions in the last 20 episodes
Brands seen
Ligonier Ministries
Categories promoted
Christian ministry resources
Affiliate links
No

No sponsor mentions found in the feed; the show is published by its own owner, Ligonier Ministries, which promotes its own store, teaching series and events on the website.

Suitability GARM Brand Safety Floor + Suitability

Profanitylow
Adultlow
Drugslow
Violencelow
Politicslow

Family friendly
Episode titles such as 'Satan' and 'Universalism and Hell' treat doctrinal subjects in an educational register; the feed carries no explicit flag (explicit=0).

We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.

Where to listen

Benchmark score: 100 / 100

Public rule, same for everyone. How it works.

Consistency Latest episode within the usual cadence50 / 50
Activity Episodes in the last 90 days, weekly is full marks30 / 30
Reach Estimated downloads per episode, 20k is full marks20 / 20

Recent episodes

EpisodeDateLength
General Revelation2026-10-137 min
Aseity of God2026-10-066 min
Satan2026-09-296 min
Imputed Righteousness2026-09-227 min
Justification2026-09-157 min
Sanctification2026-09-086 min

Last six episodes from the show's feed, latest 6 days ago, a new one about every 7 days.

Have you ever wished that someone would explain theology in a way that doesn't require a degree or a dictionary? Maybe you've listened to a sermon and it seemed like the pastor was speaking another language. Or perhaps you've thought that the notes in your study Bible could use a commentary of their own. From imputation to justification, theophany to theodicy, keeping all these concepts straight…
Simply Put's own show description from the podcast feed

Do you make Simply Put? Claim or remove this page.

About Simply Put

Simply Put is a short weekly podcast from Ligonier Ministries, hosted by Barry Cooper. Each episode explains one biblical or theological term, such as imputation, justification, theophany or eschatology, and applies it to everyday Christian life. The feed lists 128 episodes released weekly, with episodes typically running six to nine minutes, according to the RSS feed.

The show is published on Libsyn and listed on Apple Podcasts, where it has 1,464 ratings and an average of 4.9 out of 5, according to Apple Podcasts. Based on those signals, the audience is estimated at 20,000 to 50,000 downloads per episode; this is an estimate, not a reported figure. The feed and Ligonier's website show no outside sponsors, only the ministry's own store, teaching series and events.

At an estimated rate of $18 to $25 per 1,000 downloads for a host-read mid-roll, a single placement would cost roughly $360 to $1,250. Faith-based publishers, Bible study resource makers and Christian education brands are the most natural fit for this audience.

Written from the show's public RSS feed, its Podcast Index listing and episode titles. Numbers updated 2026-10-19. Simply Put can edit or remove this page at any time.

Questions about Simply Put

How much does Simply Put charge for a podcast sponsorship?

Based on an estimated 20,000 to 50,000 downloads per episode, a host-read mid-roll would be roughly $360 to $1,250 per episode. The exact rate is set by the show and may differ.

What is Simply Put about?

Simply Put is a short weekly podcast from Ligonier Ministries, hosted by Barry Cooper, that explains biblical and theological terms in about six to nine minutes each.

How do I contact Simply Put about sponsoring an episode?

The show's contact email unlocks on Starbooked for $0.80. Boosted shows can be booked through Starbooked directly.

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