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White Horse Inn

Podcast · www.whitehorseinn.org · US · EN
Hosted by Michael Horton, Justin Holcomb, Bob Hiller, Walter R. Strickland II

White Horse Inn is a weekly roundtable podcast hosted by Michael Horton, Justin Holcomb, Bob Hiller and Walter R. Strickland II, produced by Sola Media. It discusses theology, apologetics and church history from a Reformation perspective. The show has 268 episodes, releases weekly, and runs about 48 minutes. Estimated downloads are 5,000 to 25,000 per episode, with a rate of $90 to $625 per episode.

Why brands sponsor White Horse Inn

Weekly Reformation theology roundtable with a highly rated, engaged listener base

  • 2,198 Apple Podcasts ratings with a 4.8 average across 262 episodes.
  • Weekly 40 to 50 minute episodes covering theology, apologetics and church history.
  • Listeners are engaged with doctrinal topics, with recent episodes on Romans, eschatology and Protestant denominations.
Best forfaith-based publishingtheological book or study resourcesChristian education products
Watch forAudience is niche and denominational; secular consumer brands may see weak fit.

Brand fit report

Content

Topics, IAB taxonomy
Religion & Spirituality85%
History15%
Formats
co-hosted roundtable, interview, topical discussion
Tone
scholarly, conversational
Language
English
Production
Clean, edited audio
Typical length
40 to 50 minutes

Audience

Commercial intent5/100
Comments asking for links, prices or where to buy
Sentiment85/100
Estimated from titles, descriptions and engagement
Est. downloads per episode5k–25k
Estimated, confidence 70%: 2,198 Apple ratings places the show in the 1,000 to 5,000 band (20,000 to 80,000), shifted down given a long-running show with slow rating accumulation and a weekly cadence, with a Podcast Index popularity of 9 and a feed hosted on Libsyn.
Audience asks aboutWhat do Protestant denominations believe and how do they differ?How should Christians engage secular skeptics?What did the Reformation teach about grace and works?
Age
10%18-24
18%25-34
24%35-44
48%45+
Gender
40%women
60%men
Countries
🇺🇸 United States85%
🇨🇦 Canada5%
🇬🇧 United Kingdom3%
LanguagesEnglish 100%

Commercial

0%of the last 20 episodes had a sponsor
None seenno sponsor mentions in the last 20 episodes
Brands seen
None yet
Categories promoted
None yet
Affiliate links
No

No sponsor mentions found in the feed; the website describes the show as listener-supported with a Give link, and no funding links appear in the feed.

Suitability GARM Brand Safety Floor + Suitability

Profanitylow
Adultlow
Drugslow
Violencelow
Politicsmedium

Family friendly
Recent titles cover theology and church history such as 'The Wrath of God' and 'Nationalism and Evangelicals in the 1990s'; the feed carries no explicit flag.

We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.

Where to listen

Benchmark score: 91 / 100

Public rule, same for everyone. How it works.

Consistency Latest episode within the usual cadence43 / 50
Activity Episodes in the last 90 days, weekly is full marks28 / 30
Reach Estimated downloads per episode, 20k is full marks15 / 20

Recent episodes

Last six episodes from the show's feed, latest 8 days ago, a new one about every 7 days.

Do all paths lead to God? Is the Bible history or mythology? Are we saved by grace or good works? Featuring conversations with Christians from a variety traditions, this program is designed to give you a better understanding of what you believe and why you believe it.
White Horse Inn's own show description from the podcast feed

Do you make White Horse Inn? Claim or remove this page.

About White Horse Inn

White Horse Inn is a weekly roundtable podcast produced by Sola Media and hosted by Michael Horton, Justin Holcomb, Bob Hiller and Walter R. Strickland II, according to the feed and the show's website. Each episode discusses theology, apologetics and church history from a Reformation perspective, with conversations among Baptist, Reformed, Lutheran and Anglican voices. The show has 268 episodes, releases weekly, and recent episodes run about 48 minutes.

The show has an Apple Podcasts rating of 4.8 from 2,198 ratings, per Apple Podcasts. Audience size is not published; the estimate of 5,000 to 25,000 downloads per episode is inferred from ratings and show age, and the listener profile is also an estimate. No sponsors were seen in the feed, and the show is listener-supported through giving.

Based on the estimated audience, a host-read mid-roll would be priced at about $90 to $625 per episode. Religious publishers, theological resource makers and Christian education brands are the most natural sponsors for this audience.

Written from the show's public RSS feed, its Podcast Index listing and episode titles. Numbers updated 2026-10-19. White Horse Inn can edit or remove this page at any time.

Questions about White Horse Inn

How much does White Horse Inn charge for a podcast sponsorship?

Based on an estimated 5,000 to 25,000 downloads per episode, a host-read mid-roll is estimated at about $90 to $625 per episode. Final pricing depends on the show's own terms and actual download data.

What is White Horse Inn about?

White Horse Inn is a weekly roundtable on theology, apologetics and church history from a Reformation perspective, hosted by Michael Horton, Justin Holcomb, Bob Hiller and Walter R. Strickland II.

How do I contact White Horse Inn about sponsoring an episode?

The show's contact email unlocks on Starbooked for $0.80, and boosted shows can be booked through Starbooked.

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