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Ski-Doo (@skidoo) is the official YouTube channel of Canadian snowmobile maker Ski-Doo, based in Canada, publishing product walkarounds, rider clips and design features to about 67,000 subscribers. Median views are about 3,100 per video, with roughly 50 uploads a year, mostly Shorts. Brand deals run $150 to $250 per Short, and $20 to $35 CPM applies to long-form integrations.

Why brands book Ski-Doo

Reach snowmobile enthusiasts through a powersports brand's own rider channel

  • Median of about 3,100 views per video across 1,648 uploads and 67,000 subscribers
  • Top video, Freeride 850 Turbo clip, reached about 13,200 views, with several 10,000-plus performers in 2026
  • Roughly 50 uploads in the past year, with 64% of videos Shorts, so frequent placements are possible
Best forwinter gear launchesoutdoor apparel and accessoriesregional snowmobile dealer promotions
Watch forChannel is brand-owned, so third-party sponsorships are unlikely and audience is niche.

Brand fit report

Content

Topics, IAB taxonomy
Automotive55%
Hobbies & Interests30%
Travel15%
Formats
product walkaround, short rider clip, behind-the-scenes factory tour
Tone
energetic, promotional
Language
English
On camera
Yes, talking head
Production
Studio quality
Typical length
under 60 seconds for Shorts, 1 to 2 minutes for long-form

Audience

Commercial intent60/100
Comments asking for links, prices or where to buy
Sentiment85/100
Positive share of 50 comments
Engagement2.3%
Likes and comments per view on recent videos
Audience asks aboutwhich 2027 model suits deep snowhow to store or maintain a sledwhere the sleds are built
Age
15%18-24
30%25-34
30%35-44
25%45+
Gender
15%women
85%men
Countries
🇨🇦 Canada35%
🇺🇸 United States45%
Other20%
LanguagesEnglish 85%French 15%

Commercial

0%of the last 50 videos were sponsored
None seenno sponsored videos in the last 50
Brands seen
None yet
Categories promoted
snowmobiles, snowmobile accessories
Affiliate links
No

No sponsorship disclosures found in the last 50 videos; the channel promotes its own Ski-Doo and LinQ products.

Suitability GARM Brand Safety Floor + Suitability

Profanitylow
Adultlow
Drugslow
Violencelow
Politicslow

Family friendly
Content covers snowmobile products, riding and factory tours with no flagged material in the recent titles.

We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.

Platforms

PlatformFollowersMedian viewsUploads, 90d
YouTube67k3.1k12
Instagram–––
TikTok–––

Benchmark score: 31 / 100

Public rule, same for everyone. How it works.

Engagement Median views relative to followers6 / 50
Activity Uploads in the last 90 days12 / 30
Reach Followers on the main platform13 / 20

Recent videos

Last three uploads, latest 1 days ago.

Ski-Doo is your go-to source for all things snowmobile, from how-to videos and new Ski-Doo sled releases to thrilling adventures with incredible riders from around the globe. Whether you’re a seasoned pro, a beginner seeking tips, or just looking for your next destination to explore, Ski-Doo has everything you need to fuel your snowmobile passion. Subscribe now and be the first to know when new Ski-Doo content drops, brought to you by the world’s best-selling snowmobile brand. Don’t forget to checkout Ski-Doo.com and follow us on @Ski-Doo on social media for more awesome snowmobile advent
Ski-Doo's own profile description on YouTube

Are you Ski-Doo? Claim or remove this profile.

About Ski-Doo

Ski-Doo is the official YouTube channel of the snowmobile manufacturer, based in Canada and run by the company behind the Ski-Doo line. The channel posts product walkarounds, factory tours, design features and short clips from riders and ambassadors, with about 50 uploads over the past year, most of them under a minute.

The audience is likely made up of existing snowmobile owners, prospective buyers and winter recreation fans, mostly in Canada and the United States. Those figures are estimates based on channel content, not verified analytics. Median views sit near 3,100 per video, and the channel is mainly an owned brand outlet.

Because the channel belongs to a manufacturer, it is not a typical creator partnership. Brands in powersports, outdoor gear or winter accessories may find it useful for reaching a focused audience. Standard sponsored rates would be $150 to $250 per Short and $20 to $35 CPM for long-form, compared with typical paid-ad CPMs of $10 to $30.

Written from Ski-Doo's public YouTube profile, platform data and web mentions. Numbers updated 2026-10-19. Ski-Doo can edit or remove this page at any time.

Questions about Ski-Doo

How much does Ski-Doo charge for a sponsored video?

Ski-Doo's YouTube channel is run by the snowmobile manufacturer and shows no third-party sponsorships. Based on median views of about 3,100, a sponsored Short would be estimated at $150 to $250 per video, and long-form integrations at $20 to $35 per 1,000 views. Contact details unlock on Starbooked for $0.80.

What does Ski-Doo post about on YouTube?

The channel posts snowmobile product walkarounds, rider clips, factory and design tours, racing features and accessory videos for its LinQ line. Most uploads are short, and the content focuses on winter riding and the Ski-Doo brand.

How do I contact Ski-Doo for a brand deal?

Contact details unlock on Starbooked for $0.80. Boosted creators can be booked through Starbooked, but Ski-Doo is a brand-owned channel, so partnership requests should go to the company's marketing team.

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