Starbooked

SnowRider TV (@snowridermagazine), a Swedish snowmobile channel, makes long-form episodes covering snowmobile tests, racing events and maintenance tips. With about 5.6 thousand subscribers and a median of roughly 1,400 views per video, it posts about one video per week. Sponsored integrations are priced at about $450 to $650 per video.

Why brands book SnowRider

Swedish snowmobile audience reached through first-look product clips

  • About 5,620 subscribers and roughly 1,395 median views per video
  • Produced 50 videos in the last 365 days, about one per week
  • Estimated rate of $450 to $650 per video, about $20 to $35 CPM on a long-form basis
Best forsnowmobile and winter gear brandsNordic outdoor equipment sellers
Watch forAudience is small and Swedish-speaking; sponsored share is currently zero in the data.

Brand fit report

Content

Topics, IAB taxonomy
Automotive55%
Hobbies & Interests25%
Sports20%
Formats
episodic magazine show, product first-impression clips, podcast-style interviews
Tone
informal, informative
Language
Swedish
On camera
Yes, talking head
Production
Clean, lightly edited
Typical length
8 to 26 minutes for episodes, under 4 minutes for first-impression clips

Audience

Commercial intent45/100
Comments asking for links, prices or where to buy
Sentiment75/100
Positive share of 30 comments
Engagement1.6%
Likes and comments per view on recent videos
Audience asks aboutwhich 2027 snowmobile models are worth buyinghow a snowmobile performs in deep snow and on racing trackswhere to find used snowmobiles and what to check before buying
Age
10%18-24
20%25-34
30%35-44
40%45+
Gender
15%women
85%men
Countries
🇸🇪 Sweden80%
Norway8%
Finland5%
LanguagesSwedish 95%English 5%

Commercial

0%of the last 50 videos were sponsored
Ad readseparate sponsor segment
Brands seen
None yet
Categories promoted
snowmobile dealers, outdoor equipment
Affiliate links
No

Episode descriptions such as 'SnowRider TV Ep. 233 - Fynda begagnat' list a 'Programmet presenteras av' sponsor credit, but no brands were detected in the dossier data.

Suitability GARM Brand Safety Floor + Suitability

Profanitylow
Adultlow
Drugslow
Violencelow
Politicslow

Family friendly
Content is about snowmobile racing and product tests, with no flagged material in the last 30 titles.

We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.

Platforms

PlatformFollowersMedian viewsUploads, 90d
YouTube5.6k1.4k0

Benchmark score: 32 / 100

Public rule, same for everyone. How it works.

Engagement Median views relative to followers31 / 50
Activity Uploads in the last 90 days0 / 30
Reach Followers on the main platform1 / 20

Recent videos

Last three uploads, latest 184 days ago.

Välkommen till SnowRider TVs YouTube kanal! I SnowRider TV får ni träffa intressanta människor, profiler och förare. Vi besöker platser, företag och evenemang. Teknik och mekanik är något som vi sätter högt upp på listan. Exempelvis visar vi hur man installerar eller använder en viss produkt. Maila bjorn@snowrider.se för att komma med input vad ni tycker och förslag på vad vi kan ha med i programmet. Du hittar SnowRider TV på Facebook, YouTube, Instagram och genom vår hemsida www.snowrider.se
SnowRider TV's own profile description on YouTube

Are you SnowRider TV? Claim or remove this profile.

About SnowRider TV

SnowRider TV is a Swedish YouTube channel run by the SnowRider magazine team, with the handle @snowridermagazine. It posts episodic magazine-style shows, product first-impression clips for the new 2027 snowmobile range, racing event coverage such as Snow Outlaws and Canonball Run, and a companion podcast called Skoterpodden. Episodes are typically 8 to 26 minutes, and the team shows a pattern of recording on location and testing machines in person.

The channel has about 5,620 subscribers and 1.6 million lifetime views. Median views sit near 1,400 per video, with the recent 2027 product clips reaching several thousand. Audience estimates suggest viewers are mostly Swedish men in their late thirties and older who are already interested in snowmobiles, based on the Swedish-language catalog and the niche subject. These figures are estimates, not platform data.

Brand work visible in the data includes program credits in episode descriptions, but the dossier does not confirm named sponsors. Estimated rates run $450 to $650 per video, which works out to roughly $20 to $35 CPM on median views. Paid social ads typically run $10 to $30 CPM, so this is a premium price for a niche, engaged audience. Snowmobile dealers, winter outdoor brands and Nordic gear sellers should consider booking the channel.

Written from SnowRider TV's public YouTube profile, platform data and web mentions. Numbers updated 2026-10-19. SnowRider TV can edit or remove this page at any time.

Questions about SnowRider

How much does SnowRider TV charge for a sponsored video?

Based on its median of about 1,400 views and a long-form rate of $20 to $35 per 1,000 views, SnowRider TV's estimated sponsored integration is $450 to $650 per video. This is an estimate from public metrics, not a published rate card.

What does SnowRider TV post about on YouTube?

SnowRider TV covers snowmobiles, including first-look tests of new model years, racing events such as Snow Outlaws and Canonball Run, and maintenance or technical how-to content. The channel also runs episodic magazine shows, mostly in Swedish, and posts related podcast episodes.

How do I contact SnowRider TV for a brand deal?

Contact details unlock on Starbooked for $0.80. Boosted creators can be booked through Starbooked directly, so check whether this profile is boosted before you reach out.

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