Starbooked

Skimm This is the weekly podcast from theSkimm, a digital media company that breaks down the week's biggest stories and explains why they matter to women. The show has 574 episodes on a seven-day cadence, typical length about 55 minutes, with an estimated 5,000 to 25,000 downloads per episode. Host-read sponsorship rate is roughly $90 to $625 per episode.

Why brands sponsor Skimm This

Weekly women-focused news and culture show from a established digital media brand

  • Publishes weekly with 574 episodes since 2019, showing long-running consistency.
  • Apple Podcasts rating of 4.5 from 3,615 ratings signals an engaged listener base.
  • Episodes run about 55 minutes, leaving room for a host-read mid-roll placement.
Best forsports and fashion brands targeting womenconsumer brands seeking awareness among female professionals
Watch forEpisode lengths and audience estimates are inferred; request the show's own download data before committing budget.

Brand fit report

Content

Topics, IAB taxonomy
News and Politics45%
Sports30%
Pop Culture25%
Formats
co-hosted banter, news roundup, guest interview
Tone
upbeat, conversational
Language
English
Production
Studio production
Typical length
50 to 60 minutes

Audience

Commercial intent35/100
Comments asking for links, prices or where to buy
Sentiment75/100
Estimated from titles, descriptions and engagement
Est. downloads per episode5k–25k
Estimated, confidence 60%: 3,615 Apple ratings places the show in the 5,000 to 25,000 band, with a 574-episode archive, Megaphone hosting, and a network-backed brand supporting that range.
Audience asks aboutWhat happened in this week's sports and entertainment newsWhy do these stories matter for womenWhich celebrity and sports moments are worth knowing
Age
20%18-24
35%25-34
25%35-44
20%45+
Gender
85%women
15%men
Countries
🇺🇸 United States90%
🇨🇦 Canada5%
🇬🇧 United Kingdom5%
LanguagesEnglish 100%

Commercial

0%of the last 20 episodes had a sponsor
None seenno sponsor mentions in the last 20 episodes
Brands seen
None yet
Categories promoted
None yet
Affiliate links
No

No sponsor mentions found in the feed

Suitability GARM Brand Safety Floor + Suitability

Profanitylow
Adultlow
Drugslow
Violencelow
Politicsmedium

Family friendly
Episode titles cover sports, celebrity news and policy topics such as Sexism at the French Open and conversations about trans women in sports, with no explicit flags.

We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.

Where to listen

Benchmark score: 98 / 100

Public rule, same for everyone. How it works.

Consistency Latest episode within the usual cadence50 / 50
Activity Episodes in the last 90 days, weekly is full marks28 / 30
Reach Estimated downloads per episode, 20k is full marks15 / 20

Recent episodes

Last six episodes from the show's feed, latest 5 days ago, a new one about every 7 days.

“Skimm This” tackles important topics that impact women, and empowers generations of women to live smarter. Listen to our miniseries throughout the year, airing on Thursdays.
Skimm This's own show description from the podcast feed

Do you make Skimm This? Claim or remove this page.

About Skimm This

Skimm This is the weekly podcast from theSkimm, a digital media company that describes its mission as giving women the information they need to make confident decisions. Per the show's feed and website, episodes break down the week's biggest stories in sports, entertainment and news and connect them to why they matter. The show has published 574 episodes since March 2019 and releases new episodes weekly, with a median running time of about 56 minutes.

Apple Podcasts lists the show with a 4.5 average rating from 3,615 ratings. Listeners are estimated, not measured, to be mostly women aged 25 to 44 in the United States. Estimated downloads per episode sit between 5,000 and 25,000. No sponsors were seen in the feed or the recent episode titles.

Brands seeking host-read mid-roll placement should expect an estimated rate of roughly $90 to $625 per episode, based on the estimated download range. Consumer brands in sports, fashion and wellness who want to reach women professionals are the best fit. Source: podcast feed, theSkimm website and Apple Podcasts.

Written from the show's public RSS feed, its Podcast Index listing and episode titles. Numbers updated 2026-10-19. Skimm This can edit or remove this page at any time.

Questions about Skimm This

How much does Skimm This charge for a podcast sponsorship?

Based on an estimated 5,000 to 25,000 downloads per episode, a host-read mid-roll is roughly $90 to $625 per episode. Final pricing depends on the show's own data and placement terms.

What is Skimm This about?

Skimm This is theSkimm's weekly podcast that breaks down the week's biggest sports, entertainment and news stories and explains why they matter to women. Episodes run about 55 minutes.

How do I contact Skimm This about sponsoring an episode?

The show's contact email unlocks on Starbooked for $0.80. Boosted shows can be booked through Starbooked directly.

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