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Focus: We Keep Us Safe

Podcast · www.kuow.org/podcasts/focus · US · EN
Hosted by Will James, Sydney Brownstone

Focus: We Keep Us Safe, produced by KUOW with The Seattle Times and NPR's Embedded, is a serial documentary investigating the 2020 shooting death of 16-year-old Antonio Mays Jr. at Seattle's CHOP protest. The show has 23 episodes, releases weekly, and runs about 38 minutes per episode. Estimated downloads are 5,000 to 25,000 per episode, with a rate of $130 to $620 per episode.

Why brands sponsor Focus: We Keep Us Safe

Serialized investigative documentary with a loyal, engaged Seattle-anchored audience

  • Eight-part season arc keeps listeners returning week to week
  • Apple Podcasts rating of 4.7 across 2,394 ratings signals strong listener satisfaction
  • Joint production with The Seattle Times and NPR's Embedded adds credibility
Best forregional brand awareness in the Pacific Northwestfinancial services or education seeking a trusted context
Watch forViolent subject matter means sponsorship placement and brand fit need careful review.

Brand fit report

Content

Topics, IAB taxonomy
True Crime70%
News20%
Society10%
Formats
narrative, investigative reporting, interview
Tone
serious, investigative
Language
English
Production
Studio production
Typical length
35 to 45 minutes

Audience

Commercial intent5/100
Comments asking for links, prices or where to buy
Sentiment75/100
Estimated from titles, descriptions and engagement
Est. downloads per episode5k–25k
Estimated, confidence 70%: Apple ratings_count of 2,394 (band 1,000 to 5,000, roughly 20,000 to 80,000 per episode) lowered for the show's weekly serial structure and regional focus; the range reflects the uncertainty of that adjustment, with Podcast Index popularity 9 and institutional production supporting the upper part.
Audience asks aboutWho killed Antonio Mays Jr.?What happened during the Capitol Hill Occupied Protest?What evidence has never been made public?
Age
15%18-24
30%25-34
25%35-44
30%45+
Gender
50%women
50%men
Countries
🇺🇸 United States90%
🇨🇦 Canada3%
🇬🇧 United Kingdom2%
LanguagesEnglish 100%

Commercial

0%of the last 20 episodes had a sponsor
None seenno sponsor mentions in the last 20 episodes
Brands seen
None yet
Categories promoted
None yet
Affiliate links
No

No sponsor mentions found in the feed.

Suitability GARM Brand Safety Floor + Suitability

Profanitylow
Adultlow
Drugslow
Violencemedium
Politicslow

Episode titles reference a fatal shooting ('Who Killed Antonio Mays Jr.?', 'The Standoff'), so violence is flagged as medium.

We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.

Where to listen

Benchmark score: 91 / 100

Public rule, same for everyone. How it works.

Consistency Latest episode within the usual cadence50 / 50
Activity Episodes in the last 90 days, weekly is full marks21 / 30
Reach Estimated downloads per episode, 20k is full marks15 / 20

Recent episodes

Last six episodes from the show's feed, latest 4 days ago, a new one about every 7 days.

New Season "We Keep Us Safe" starting September 21, 2026. In the summer of 2020, sixteen-year-old Antonio Mays Jr. traveled a thousand miles to join the racial justice movement of his generation. He arrived in Seattle during the Capitol Hill Occupied Protest, known as CHOP. Less than a week later, he was shot and killed there. The case remains unsolved. In this eight-part series, first published…
Focus: We Keep Us Safe's own show description from the podcast feed

Do you make Focus: We Keep Us Safe? Claim or remove this page.

About Focus: We Keep Us Safe

Focus: We Keep Us Safe is a serial documentary from KUOW, produced with The Seattle Times and NPR's Embedded. Hosts Will James and Sydney Brownstone, as named on the show's website, investigate the 2020 death of 16-year-old Antonio Mays Jr. during Seattle's Capitol Hill Occupied Protest. The feed lists 23 episodes released weekly, with a median runtime of about 38 minutes.

Apple Podcasts shows a 4.7 average rating from 2,394 ratings, which suggests a sizeable and satisfied listener base. Listener estimates are our own inference, not published data, and suggest roughly 5,000 to 25,000 downloads per episode. The show carries no sponsors in the feed.

A sponsor could reasonably expect about $130 to $620 per episode, which buys a host-read placement in a high-production investigative series. Regional brands seeking credibility in the Pacific Northwest would be the best fit.

Written from the show's public RSS feed, its Podcast Index listing and episode titles. Numbers updated 2026-10-19. Focus: We Keep Us Safe can edit or remove this page at any time.

Questions about Focus: We Keep Us Safe

How much does Focus: We Keep Us Safe charge for a podcast sponsorship?

Our estimated rate is $130 to $620 per episode for a host-read mid-roll, based on estimated downloads of 5,000 to 25,000 per episode. Actual pricing depends on the show's current terms.

What is Focus: We Keep Us Safe about?

It is an eight-part investigative documentary series from KUOW, The Seattle Times and NPR's Embedded. It examines the unsolved 2020 shooting of Antonio Mays Jr. during Seattle's CHOP protest.

How do I contact Focus: We Keep Us Safe about sponsoring an episode?

The show's contact email unlocks on Starbooked for $0.80. Boosted shows can be booked through Starbooked directly.

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