Starbooked

Small Business PR is hosted by Gloria Chou, a small business PR coach, and covers organic press coverage, gift guide placements, and AI search visibility for product founders. The show has 260 episodes, releases weekly, and typical episodes run about 21 minutes. Estimated downloads are 1,000 to 3,000 per episode, with a rate range of $40 to $90 per host-read mid-roll.

Why brands sponsor Small Business PR

Weekly tactical PR and AI visibility guidance for product-based small business owners

  • 260 episodes with weekly releases since September 2021 build a long archive of practical PR advice.
  • Apple Podcasts shows 283 ratings averaging 5.0 stars.
  • Recent episodes cover gift guide pitching, AI search recommendations, and retail placement, aligned with product-seller decisions.
Best forecommerce software and toolsproduct founder servicesholiday gift promotions
Watch forAudience is estimated, not measured, and the host's own coaching services are promoted across episodes.

Brand fit report

Content

Topics, IAB taxonomy
Business60%
Careers10%
Technology & Computing15%
Shopping15%
Formats
interview, solo coaching, expert panel
Tone
instructional, practical
Language
English
Production
Clean, edited audio
Typical length
17 to 41 minutes

Audience

Commercial intent55/100
Comments asking for links, prices or where to buy
Sentiment85/100
Estimated from titles, descriptions and engagement
Est. downloads per episode1k–3k
Estimated, confidence 45%: Apple Podcasts shows 283 ratings, which maps to roughly 1,000 to 3,000 per episode, adjusted for 260 episodes, weekly cadence, Buzzsprout hosting, and a Podcast Index popularity of 3.
Audience asks abouthow to get a product into gift guideshow to get featured in media without a PR agencyhow to get recommended by ChatGPT
Age
10%18-24
35%25-34
35%35-44
20%45+
Gender
55%women
45%men
Countries
🇺🇸 United States75%
🇨🇦 Canada5%
🇬🇧 United Kingdom5%
Other15%
LanguagesEnglish 100%

Commercial

0%of the last 20 episodes had a sponsor
None seenno sponsor mentions in the last 20 episodes
Brands seen
None yet
Categories promoted
None yet
Affiliate links
No

The feed lists a masterclass link (gloriachoupr.com/masterclass) and the website describes the podcast as having no ads, but no sponsor mentions appear in the last 20 episode titles.

Suitability GARM Brand Safety Floor + Suitability

Profanitylow
Adultlow
Drugsmedium
Violencelow
Politicslow

Family friendly
Episode 'Exploring Psychedelics, Personal Healing, and Entrepreneurship' is the only title touching on drugs, and the feed is not flagged explicit.

We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.

Where to listen

Benchmark score: 83 / 100

Public rule, same for everyone. How it works.

Consistency Latest episode within the usual cadence50 / 50
Activity Episodes in the last 90 days, weekly is full marks28 / 30
Reach Estimated downloads per episode, 20k is full marks2 / 20

Recent episodes

Last six episodes from the show's feed, latest 7 days ago, a new one about every 7 days.

For small business owners and product founders who want to land organic PR, gift guide and podcast features, and show up in AI search—without ads or agencies. The brands getting organic media coverage now are the ones that will show up in those AI recommendations, and own AI search visibility and AEO (answer engine optimization) before it gets saturated. Shopify, Etsy, and other shopping sites…
Small Business PR's own show description from the podcast feed

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About Small Business PR

Small Business PR is a weekly podcast hosted by Gloria Chou, a small business PR coach who helps product founders earn organic media coverage, gift guide placements, and visibility in AI search. The show has released 260 episodes since September 2021, typically running 17 to 41 minutes, according to the feed. Chou's website describes her as recommended by AI and as having been featured on more than 150 podcasts.

The show's Apple Podcasts listing shows 283 ratings averaging 5.0 stars. Listener figures are estimates: roughly 1,000 to 3,000 downloads per episode, with an audience that is likely US-based, small business owners and ecommerce founders. Estimates are derived from the rating count and show metadata, not measured data.

Sponsors are not visible in the recent feed. Based on the estimate, a host-read mid-roll would cost about $40 to $90 per episode, suited to ecommerce tools, product services, and seasonal gift promotions. Source: the RSS feed, the host's website, and Apple Podcasts.

Written from the show's public RSS feed, its Podcast Index listing and episode titles. Numbers updated 2026-10-19. Small Business PR can edit or remove this page at any time.

Questions about Small Business PR

How much does Small Business PR charge for a podcast sponsorship?

Based on estimated downloads of 1,000 to 3,000 per episode, a host-read mid-roll is estimated at $40 to $90 per episode. Rates are estimates derived from audience signals, not a published rate card.

What is Small Business PR about?

Small Business PR is a weekly podcast hosted by Gloria Chou covering organic press coverage, gift guide placements, podcast features, and AI search visibility for small product businesses and founders.

How do I contact Small Business PR about sponsoring an episode?

The show's contact email unlocks on Starbooked for $0.80. Boosted shows can also be booked through Starbooked.

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