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Smiley Time スマイリータイム

@smileytime · JP · EN

Smiley Time (@smileytime), run by Miley from Japan (JP), makes travel, Tokyo sightseeing and Japanese pop culture videos, mostly Shorts. The channel has about 62,800 subscribers and 8,200 median views, with around 50 uploads in the last 90 days. Sponsored integrations are quoted at $150 to $250 per video.

Why brands book Smiley

Tokyo tour guide's channel reaches 8,000 median views per upload

  • About 62,800 subscribers and 24 million lifetime views across 741 videos
  • Median views near 8,200, with the 90th percentile above 34,000
  • Shorts make up 55 percent of uploads, giving high-volume short-form exposure
Best fortravel and tourism brandsJapan-focused product launchesEnglish-speaking travel app awareness
Watch forAd-read sponsorships are untested here, and creator-led tour promotion may crowd out third-party brand messages.

Brand fit report

Content

Topics, IAB taxonomy
Travel60%
Lifestyle25%
Pop Culture15%
Formats
short vertical clips, long-form trip vlogs, livestream tours
Tone
cheerful, playful
Language
English
On camera
Yes, talking head
Production
Phone, natural light
Typical length
under 60 seconds for Shorts, 15 to 25 minutes for trip vlogs

Audience

Commercial intent45/100
Comments asking for links, prices or where to buy
Sentiment85/100
Positive share of 30 comments
Engagement4.4%
Likes and comments per view on recent videos
Audience asks abouthow to book a Tokyo or Asakusa guided tourwhat the UK and Europe trips costwhich Japanese neighborhoods are worth visiting
Age
25%18-24
35%25-34
25%35-44
15%45+
Gender
65%women
35%men
Countries
🇺🇸 United States25%
🇬🇧 United Kingdom15%
🇯🇵 Japan10%
🇦🇺 Australia8%
LanguagesEnglish 90%Japanese 10%

Commercial

2%of the last 50 videos were sponsored
None seenno sponsored videos in the last 50
Brands seen
None yet
Categories promoted
travel tours, merchandise
Affiliate links
No

Video descriptions promote the creator's own Smiley Walk tour bookings and online shop, such as 'Book your Shinjuku Tour' on the 2026-08-26 upload, with no third-party sponsor disclosures found.

Suitability GARM Brand Safety Floor + Suitability

Profanitylow
Adultlow
Drugslow
Violencelow
Politicslow

Family friendly
Content is travel sightseeing and pop culture with no flagged themes; a 2026-09-30 Shorts title references a murder site at a Monzen-nakacho shrine, a historical topic handled in a neutral tour context.

We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.

Platforms

PlatformFollowersMedian viewsUploads, 90d
YouTube63k8.2k50

Benchmark score: 59 / 100

Public rule, same for everyone. How it works.

Engagement Median views relative to followers16 / 50
Activity Uploads in the last 90 days30 / 30
Reach Followers on the main platform13 / 20

Recent videos

Last three uploads, latest today.

Hi! I am Miley! I am a former Japanese idol and voice actress. I‘ve been performing in stage shows for more than 13 years. In this channel,Miley,Ganko and Bulma introduce Japan. I want to be a bridge between Japanese girls and the world. Now I am a tourist guide of Tokyo. If you join the Smiley Walk Tour, you can enjoy a sightseeing guide by Miley! Miley offers special adventures that you can't experience anywhere else! Contact Miley→ info@smileywalkjapan.com こんにちは!まいりぃこと 渡邉まいりです。 元アイドルで、今は英語の観光ガイドの会社スマイリーウォークを運営しています。 歴史が大好きなので一番好きなガイドエリアは浅草、上野の台東区エリアです。オフィスも台東区にあります! また元々アイドル活動やコンセプトカフェでの
Smiley Time スマイリータイム's own profile description on YouTube

Are you Smiley Time スマイリータイム? Claim or remove this profile.

About Smiley Time スマイリータイム

Smiley Time is the YouTube channel of Miley, a former Japanese idol and voice actress who now runs the English-language sightseeing company Smiley Walk and gives guided tours in Tokyo, Asakusa and Ueno. According to her website's own description, she turned to guiding after seeing that fewer people could pass on Asakusa's history. The channel posts about 50 uploads a quarter, mostly Shorts of street scenes, short European trip vlogs and livestream walks, with a median of about 8,200 views per video.

The audience is mainly English-speaking, and the estimated viewer base skews toward women aged 25 to 34, with the United States and United Kingdom as the largest audience countries. Viewers appear to be travelers planning a Japan trip or curious about Japanese pop culture; these are estimates from the channel data rather than platform-reported figures. Sponsored work is rare on this channel, with the creator promoting her own tours and merchandise instead.

Sponsored integrations are quoted at $150 to $250 per video, which works out to about $20 to $30 CPM on median views, compared with the $10 to $30 CPM typical for paid ads. Travel and tourism brands wanting a Japan-focused integration should book this channel.

Written from Smiley Time スマイリータイム's public YouTube profile, platform data and web mentions. Numbers updated 2026-10-19. Smiley Time スマイリータイム can edit or remove this page at any time.

Questions about Smiley

How much does Smiley Time charge for a sponsored video?

Sponsored integrations on Smiley Time are quoted at $150 to $250 per video. This range is based on about 8,200 median views for long-form uploads and is shown as an estimate, not a fixed rate card.

What does Smiley Time post about on YouTube?

Smiley Time posts Japan travel content, including Tokyo sightseeing clips, Asakusa and Ueno tour footage, short European trip vlogs and Japanese pop culture videos. Most uploads are Shorts under 60 seconds.

How do I contact Smiley Time for a brand deal?

Contact details for this creator unlock on Starbooked for $0.80. Boosted creators can be booked directly through Starbooked, so you can send a brief without searching for the creator's inbox.

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