Sober Awkward is hosted by Victoria Vanstone and Ulrika Jonsson, who discuss the parts of sobriety people rarely talk about, including anxiety, cravings, motherhood and relationships. The show has 445 episodes released roughly every three days, with a median length of about 23 minutes. Estimated downloads per episode are 5,000 to 25,000, with a rate of $90 to $625 per episode for a host-read mid-roll.
Engaged listeners in the alcohol-free space, with a 4.9 Apple rating from 342 ratings
- 445 episodes released about every three days, giving a long-running and consistent ad slot
- Apple Podcasts average rating of 4.9 from 342 ratings, signalling strong listener loyalty
- Frank, personal conversations about anxiety, cravings and identity suit trust-led brands
Brand fit report
Content
- Formats
- co-hosted banter, interview, listener-led segment
- Tone
- candid, humorous
- Language
- English
- Production
- Clean, edited audio
- Typical length
- 20 to 55 minutes
Audience
Commercial
- Brands seen
- None yet
- Categories promoted
- None yet
- Affiliate links
- No
No sponsor mentions found in the feed
Suitability GARM Brand Safety Floor + Suitability
The description includes profanity and the feed is not flagged explicit, though episodes discuss alcohol dependence, sober sex and cancer risk.
We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.
Where to listen
| Platform | Link |
|---|---|
| Website | soberawkward.com |
| Apple Podcasts | podcasts.apple.com/podcast/id1565657975 |
| RSS feed | feeds.acast.com/public/shows/6595ff3d9616e600161… |
Benchmark score: 54 / 100
Public rule, same for everyone. How it works.
Recent episodes
| Episode | Date | Length |
|---|---|---|
| The Awkward Bits | 2026-10-14 | 22 min |
| The Stay at Home Drinker - Ulrika Tells her Story | 2026-10-11 | 51 min |
| The Awkward Bits | 2026-10-07 | 20 min |
| Are You Scared of Going Sober? | 2026-10-04 | 55 min |
| The Awkward Bits | 2026-09-30 | 24 min |
| Why I’m Proud to Call Myself an Alcoholic - with Cat Sims | 2026-09-27 | 59 min |
Last six episodes from the show's feed, latest 5 days ago, a new one about every 3 days.
Winner, Best Wellbeing Podcast at The Australian Podcast Awards 2024 Have you ever woken up after a big night and announced, “I’m never drinking again,” only to find yourself six hours later waving $50 at a barman? Or perhaps you were more of a stay at home drinker, quietly opening the wine once the day was done and wondering when one glass started turning into, well, considerably more than one…
About Sober Awkward
Sober Awkward is a podcast hosted by Victoria Vanstone and Ulrika Jonsson, who discuss the realities of living without alcohol, including anxiety, cravings, motherhood, relationships and identity. The show's website at soberawkward.com describes Vanstone as an author, podcaster and former binge drinker, and Jonsson as a broadcaster and writer. Episodes publish about every three days, with a median run time of roughly 23 minutes, and the feed holds 445 episodes.
The show holds a 4.9 average rating from 342 ratings on Apple Podcasts, according to the Apple listing. Based on those signals, the audience is estimated at 5,000 to 25,000 downloads per episode. The listener base is likely weighted toward adults aged 25 to 44 and skews female, though these are estimates, not published figures. No sponsors are named in the feed, website or episode titles.
The show suits sponsors of non-alcoholic beverages, wellbeing products and mental health services. A host-read mid-roll is estimated at $90 to $625 per episode, based on the estimated download range. The show's contact email unlocks on Starbooked for $0.80, and boosted shows can be booked through Starbooked.
Written from the show's public RSS feed, its Podcast Index listing and episode titles. Numbers updated 2026-10-19. Sober Awkward can edit or remove this page at any time.
Questions about Sober Awkward
How much does Sober Awkward charge for a podcast sponsorship?
Based on an estimated 5,000 to 25,000 downloads per episode, a host-read mid-roll is estimated at $90 to $625 per episode. Exact pricing should be confirmed with the show directly.
What is Sober Awkward about?
Sober Awkward is a podcast hosted by Victoria Vanstone and Ulrika Jonsson about life without alcohol, covering anxiety, cravings, motherhood, relationships and identity in candid, humorous conversations.
How do I contact Sober Awkward about sponsoring an episode?
The show's contact email unlocks on Starbooked for $0.80. Boosted shows can also be booked through Starbooked.
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