Nao Otsuka (@sogikaji), a Japanese home organization creator from Japan, runs the Sogikaji channel with about 5,300 subscribers and roughly 1,900 median views per video. She posts about 22 videos a year, with a rate range of $150 to $250 per video. Her distinctive angle is low-effort tidying for people who find detailed home guides hard to follow.
Japanese home organization creator with steady views on storage and appliance reviews
- Median of about 1,933 views per video across 151 uploads
- Top recent review of a 60cm dishwasher reached about 25,400 views
- Affiliate-linked product guides suit storage and appliance brands
Brand fit report
Content
- Formats
- home tour, product review, tips listicle
- Tone
- practical, relaxed
- Language
- Japanese
- On camera
- Yes, talking head
- Production
- Phone, natural light
- Typical length
- 8 to 20 minutes
Audience
Commercial
- Brands seen
- None yet
- Categories promoted
- storage products, home appliances, cleaning gadgets
- Affiliate links
- Yes
No sponsorship disclosures found in the last 50 videos; the channel description states Amazon Associates affiliate participation.
Suitability GARM Brand Safety Floor + Suitability
Family friendly
Recent titles cover kitchen storage, renovation and pet-friendly homes with no flagged content.
We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.
Platforms
Benchmark score: 47 / 100
Public rule, same for everyone. How it works.
Recent videos
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▶Last three uploads, latest 99 days ago.
10年以上ブログを中心に、掃除・片付け・動線を考えた家づくりについて発信をしているズボラです。 2012年に建てた35坪3LDKの #平屋 に住んでいましたが 、2025年、 #マンションリノベーション をして引っ越しました。 どちらもズボラが考え抜いた家です🏠 👇著書『がんばらない家事』 https://amzn.to/2VyOOPg 👇Blog http://sogikaji.com 👇Twitter https://twitter.com/happyliving_nao 👇Instagram https://www.instagram.com/0516nao 👇Pinterest https://www.pinterest.jp/sogikaji/boards/ 👩🏻プロフィール 削ぎ家事研究室 室長 大塚 奈緒（おおつか なお） 削ぎ家事研究室-という『ズボラ向け片付けブログ』を運営している50代。 私と同じように小さな文字が見づらくなってきた、もしくは、字を読むのが苦手という皆さまのために、動画での発信を始めました▶️ 1976年5月16日生まれ 昭和女子大学 生活科学部 生活美学科 建築学コース インテリア専攻 卒 ✦削ぎ家事研究室室長 ✦ブロガー ✦ライター ✦整理収納アドバイザー1級 ✦整理収納アドバイザー(スリーピング)2級認定講師
About 削ぎ家事チャンネル
Sogikaji is a Japanese YouTube channel run by Nao Otsuka, a home organization writer and certified organizing adviser. Per her website, she runs the blog 削ぎ家事研究室 and has written about cleaning, storage and home design for over ten years. The channel posts long-form home tours, product reviews and tip videos, usually 8 to 20 minutes, with an average of around 22 uploads a year.
The audience is mainly Japanese women in their 35 to 54 range who are interested in tidying and renovation. These audience figures are estimates based on content and comments, not measured data. Median views sit near 1,900 per video, with a few reviews reaching above 20,000.
Brands looking for storage, appliance or renovation exposure may find this channel a fit. Sponsored integrations are priced at $150 to $250 per video, a CPM of $20 to $35 per 1,000 views, compared with $10 to $30 CPM for typical paid ads.
Written from 削ぎ家事チャンネル's public YouTube profile, platform data and web mentions. Numbers updated 2026-10-19. 削ぎ家事チャンネル can edit or remove this page at any time.
Questions about 削ぎ家事チャンネル
How much does Nao Otsuka charge for a sponsored video?
Based on median views of about 1,900, a sponsored integration on the Sogikaji channel is estimated at $150 to $250 per video. The rate uses a CPM of $20 to $35 per 1,000 median views, which is higher than typical paid ad CPM of $10 to $30.
What does Nao Otsuka post about on YouTube?
She posts about home organization, kitchen and closet storage, cleaning routines, renovation planning and home appliance reviews. Videos are typically 8 to 20 minutes and filmed on camera with a low-production style.
How do I contact Nao Otsuka for a brand deal?
Contact details unlock on Starbooked for $0.80. Boosted creators can be booked through Starbooked directly.
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