とも (@tomo.papalife) is a Japanese home and gadget channel run by a parent, posting under-a-minute Shorts on storage, DIY and useful household items. It has about 95,000 subscribers and a median of 17,600 views, with roughly three uploads a month. Sponsored videos cost about $350 to $620 per video. One Short on a tension-rod roll screen reached 1.4 million views.
Product-demo Shorts that already sell home gadgets, with several videos above 1 million views
- Median of 17,600 views per video across about 39 uploads in the last year.
- Hit Shorts reached 1.4 million and 1.0 million views, so top-end reach is well above the median.
- Rate of $350 to $620 per video is a $20 to $35 CPM, with Amazon affiliate links already in use.
Brand fit report
Content
- Formats
- product demo Shorts, home DIY clips, family-use reviews
- Tone
- practical, upbeat
- Language
- Japanese
- On camera
- Yes, talking head
- Production
- Clean, lightly edited
- Typical length
- under 60 seconds
Audience
Commercial
- Brands seen
- None yet
- Categories promoted
- home goods, consumer electronics, eyewear, car accessories
- Affiliate links
- Yes
The description carries an Amazon Associates disclosure, and titles such as the Zoff rubber glasses and the Amazon doorbell launch event show product-led brand content.
Suitability GARM Brand Safety Floor + Suitability
Family friendly
Household product Shorts that include the creator's children, with no flagged content in the titles reviewed.
We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.
Platforms
Benchmark score: 44 / 100
Public rule, same for everyone. How it works.
Recent videos
▶【ついに出た】あの2つの悩みを解決してくれる最新シェーバー · 7k views
▶【超便利】マグネット付き扇風機がこの夏、大活躍すぎる · 298k views
▶【バグ価格】ドラム式洗濯機と乾燥機が一体型で‥ · 20k viewsLast three uploads, latest 76 days ago.
収納好きで、整えたいパパの日常をアップしています。 便利アイテム・買ってよかったもの・DIY 『暮らしに便利』を動画にしているので参考になったら嬉しいです！ ▼Instagram https://www.instagram.com/tomo.papalife/ ▼TikTok https://www.tiktok.com/@tomo_papalife ▼YouTube https://www.youtube.com/channel/UCgXSmGtCRUETwwk12WAOg2g Amazonアソシエイトとして当メディアは適格販売により収入を得ています
About とも | 整えたいパパの日常
とも is a Japanese creator who posts about home organization, handy items and DIY under the channel name 整えたいパパの日常. Almost every upload is a Short of about 40 to 60 seconds showing one product, with a short caption and a link to buy. About 39 videos were posted in the last year, roughly three a month.
Audience figures are estimates. The channel has about 95,000 subscribers and a median of 17,600 views, with a few Shorts above 1 million. Viewers are most likely Japanese households looking for practical products. The channel description discloses Amazon Associates affiliate income.
Under the Starbooked rate rule of $20 to $35 per 1,000 median views, a sponsored video costs about $350 to $620. That is a CPM of $20 to $35, against $10 to $30 for typical paid ads. This channel suits home goods, consumer electronics, kitchen, car and family product brands that want short demos for a Japanese audience.
Written from とも | 整えたいパパの日常's public YouTube profile, platform data and web mentions. Numbers updated 2026-10-19. とも | 整えたいパパの日常 can edit or remove this page at any time.
Questions about とも
How much does とも charge for a sponsored video?
With a median of about 17,600 views and the Starbooked rate rule of $20 to $35 per 1,000 views, a sponsored video is estimated at $350 to $620.
What does とも post about on YouTube?
Short vertical videos about storage, DIY, gadgets, car accessories and family-friendly home items. Most clips run under a minute and show one product in use, with about three uploads a month.
How do I contact とも for a brand deal?
Contact details unlock on Starbooked for $0.80. Creators who are boosted on Starbooked can also be booked through Starbooked, and the channel links to its Instagram and TikTok.
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