Starbooked

Something You Should Know

Hosted by Mike Carruthers

Something You Should Know is an interview podcast hosted by Mike Carruthers, covering science, relationships, money and everyday advice. The feed shows more than 1,000 episodes, released about three times a week at roughly 48 minutes. Estimated downloads run 25,000 to 60,000 per episode, implying a $450 to $1,500 host-read mid-roll rate. It grew from a syndicated radio feature.

Why brands sponsor Something You Should Know

A long-running advice show with a rated audience and a full sponsor roster

  • Apple Podcasts shows 4,345 ratings, placing it among the larger independent shows in its genre.
  • Six consumer sponsors with promo codes are already listed, so listeners are used to direct-response offers.
  • Clean, general-interest content and a trusted host-read style suit mainstream brands.
Best forconsumer subscriptions and e-commerceself-improvement productshealth and home goods
Watch forThe Apple rating of 4.4 is lower than similar shows, and the sponsor roster is busy.

Brand fit report

Content

Topics, IAB taxonomy
Personal Development35%
Science25%
Family and Relationships20%
Personal Finance10%
Health and Fitness10%
Formats
interview, solo explainer, curated clips
Tone
curious, practical
Language
English
Production
Studio production
Typical length
48 to 50 minutes

Audience

Commercial intent65/100
Comments asking for links, prices or where to buy
Sentiment75/100
Estimated from titles, descriptions and engagement
Est. downloads per episode25k–60k
Estimated, confidence 55%: Based on 4,345 Apple ratings (1,000 to 5,000 band), a decade on Apple Podcasts, three episodes a week, Megaphone hosting and six named sponsors.
Audience asks aboutHow to improve relationships and conversationsHow to save money and get better customer serviceWhy the body and brain behave as they do
Age
8%18-24
22%25-34
28%35-44
42%45+
Gender
55%women
45%men
Countries
🇺🇸 United States80%
🇨🇦 Canada8%
🇬🇧 United Kingdom4%
LanguagesEnglish 100%

Commercial

80%of the last 20 episodes had a sponsor
Host-readhost reads the sponsor message
Brands seen
Aura FramesShopifyIndeedTimelineFactorCarawayOmniCast Media
Categories promoted
home goods, e-commerce software, recruiting, supplements, meal delivery, cookware
Affiliate links
Yes

The website's Promo Codes page lists Aura Frames, Shopify, Indeed, Timeline, Factor and Caraway, and the show is run with OmniCast Media, which offers ad sales representation.

Suitability GARM Brand Safety Floor + Suitability

Profanitylow
Adultlow
Drugslow
Violencelow
Politicslow

Family friendly
The feed is not flagged explicit, and titles such as "How to Make Your Clothes Last Longer & Why It Pays to Be Quiet" show general-interest advice topics.

We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.

Where to listen

Benchmark score: 100 / 100

Public rule, same for everyone. How it works.

Consistency Latest episode within the usual cadence50 / 50
Activity Episodes in the last 90 days, weekly is full marks30 / 30
Reach Estimated downloads per episode, 20k is full marks20 / 20

Recent episodes

Last six episodes from the show's feed, latest 2 days ago, a new one about every 2 days.

Sometimes all it takes is one little fact or one little piece of wisdom to change your life forever. That's the purpose and the hope of "Something You Should Know." In each episode, host Mike Carruthers interviews top experts in their field to bring you fascinating information and advice to help you save time and money, advance in your career, become wealthy, improve your relationships and help…
Something You Should Know's own show description from the podcast feed

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About Something You Should Know

Something You Should Know is an interview and explainer podcast hosted by Mike Carruthers. Each episode pairs experts with short pieces of useful information on money, careers, relationships and health. According to the show's website, Carruthers created it as a short radio feature syndicated across the U.S. and Canada before building the long-form podcast, and he is a managing partner at OmniCast Media.

The feed lists more than 1,000 episodes, released about three times a week at roughly 48 minutes, with shorter trending episodes of about 25 minutes. Apple Podcasts shows 4,345 ratings averaging 4.4. Downloads are not published; Starbooked estimates 25,000 to 60,000 per episode, most likely a U.S. audience over 35. The estimate is not verified.

The website's Promo Codes page lists Aura Frames, Shopify, Indeed, Timeline, Factor and Caraway. A host-read mid-roll would cost an estimated $450 to $1,500 per episode. It suits consumer brands in home, wellness, education and software that want a broad, adult audience.

Written from the show's public RSS feed, its Podcast Index listing and episode titles. Numbers updated 2026-10-19. Something You Should Know can edit or remove this page at any time.

Questions about Something You Should Know

How much does Something You Should Know charge for a podcast sponsorship?

Starbooked estimates a host-read mid-roll on Something You Should Know at $450 to $1,500 per episode, based on an estimated 25,000 to 60,000 downloads per episode. The show does not publish its own rates.

What is Something You Should Know about?

Host Mike Carruthers interviews experts and shares short pieces of useful information on saving money, careers, relationships and health. Episodes run about 48 minutes and arrive roughly three times a week.

How do I contact Something You Should Know about sponsoring an episode?

The show's contact email unlocks on Starbooked for $0.80. Boosted shows can be booked through Starbooked directly, and the website lists OmniCast Media, which handles ad sales representation.

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