Nagi (@sonagi) is a Japanese virtual streamer and VTuber, part of the Nijisanji talent group, who makes long-form game streams, chats and singing covers. Her channel has about 89,100 subscribers and a median of roughly 3,000 views per video, with about one upload a year. Sponsored integrations are priced at $600 to $1,100 per video.
Japanese VTuber with a loyal Japanese and Korean audience for gaming and music
- Median of about 2,950 views per long-form video across roughly 641 uploads
- Engagement rate of about 10 percent, with a like rate near 9.8 percent
- At $20 to $35 CPM, a $600 to $1,100 integration matches the cost of paid ads at $10 to $30 CPM only for a very focused audience
Brand fit report
Content
- Formats
- long-form livestream archives, covers, variety chats
- Tone
- playful, casual
- Language
- Japanese
- On camera
- No, voiceover and b-roll
- Production
- Clean, lightly edited
- Typical length
- 1 to 3 hours
Audience
Commercial
- Brands seen
- None yet
- Categories promoted
- None yet
- Affiliate links
- No
No sponsorship disclosures found in the last 50 videos
Suitability GARM Brand Safety Floor + Suitability
Family friendly
Recent titles cover horror and survival games such as 'The Classrooms' and 'Infliction', which carry mild scares but no adult or violent content in the titles or descriptions.
We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.
Platforms
Benchmark score: 22 / 100
Public rule, same for everyone. How it works.
Recent videos
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▶Last three uploads, latest 149 days ago.
お嬢様です ◆ Support https://toon.at/donate/nagi2434 ◆ Twitter https://twitter.com/NagiSo2434 ーーーーーーーーーーーーーーーーーーーーー ・니지산지 관련 ◆ 공식Twitter @NIJISANJI_KR
About ナギ / Nagi 【にじさんじ】
Nagi is a Japanese virtual streamer and member of the Nijisanji talent group, posting long livestream archives, horror and survival game playthroughs, singing covers and casual chats. Her YouTube channel, @sonagi, has about 89,100 subscribers, but recent uploads are sparse, with only one video in the past year. Based on the channel's content and language mix, the audience appears to be largely Japanese-speaking with a sizable Korean-speaking share; these figures are estimates.
Typical long-form videos earn a median of about 2,950 views, and engagement is strong relative to that size. Sponsorship is not visible in recent uploads. A sponsored video would be priced at $600 to $1,100 per video, which works out to $20 to $35 CPM, compared with $10 to $30 CPM for typical paid ads.
Brands in gaming, anime, or Japanese-Korean fan products that want a focused, engaged community may find her a fit. Brands with broad mass-reach goals should look elsewhere.
Written from ナギ / Nagi 【にじさんじ】's public YouTube profile, platform data and web mentions. Numbers updated 2026-10-19. ナギ / Nagi 【にじさんじ】 can edit or remove this page at any time.
Questions about ナギ
How much does Nagi charge for a sponsored video?
Based on her median of about 2,950 views on long-form videos, a sponsored integration is estimated at $600 to $1,100 per video at $20 to $35 per 1,000 views. Contact details unlock on Starbooked for $0.80, and boosted creators can be booked through Starbooked.
What does Nagi post about on YouTube?
Nagi posts long livestream archives, mostly playing horror and survival games, along with singing covers and casual chat streams. Her content is in Japanese, with some Korean. Most of her recent uploads are game sessions.
How do I contact Nagi for a brand deal?
Her public links include a Toonation donation page and her X account. Contact details unlock on Starbooked for $0.80, and boosted creators can be booked through Starbooked.
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