Starbooked

Melanie Ferguson - DIY Home Decor

@southerncrushathome · US · EN

Melanie Ferguson (@southerncrushathome), based in the United States, makes budget DIY home decor, craft and gift tutorials, many built around Dollar Tree and thrift-store materials. Her channel has about 44,300 subscribers and a median of roughly 5,100 views per video, with around 50 uploads a year. Rates run $150 to $250 per video, and her Dollar Tree tutorials are a distinctive draw.

Why brands book Melanie

Budget home decor tutorials that reach an engaged, shopping-minded crafting audience

  • Median of about 5,100 views per video across roughly 50 uploads a year
  • Top recent Dollar Tree tutorial reached about 97,500 views with 2,590 likes
  • Strong comment activity on decor tutorials signals an audience ready to act on product ideas
Best forhome and craft supply brandsseasonal decor campaignsbudget-friendly product demos
Watch forMedian views are modest relative to subscriber count, so reach depends heavily on the video topic.

Brand fit report

Content

Topics, IAB taxonomy
Home & Garden70%
Hobbies & Interests30%
Formats
step-by-step tutorials, haul and find videos, short craft clips
Tone
friendly, upbeat
Language
English
On camera
Yes, talking head
Production
Clean, lightly edited
Typical length
15 to 25 minutes for main videos, under 60 seconds for Shorts

Audience

Commercial intent45/100
Comments asking for links, prices or where to buy
Sentiment85/100
Positive share of 50 comments
Engagement4.0%
Likes and comments per view on recent videos
Audience asks abouthow to make a specific Dollar Tree decor projectwhich supplies to buy and wherehow to adapt a craft to a seasonal theme
Age
10%18-24
25%25-34
30%35-44
35%45+
Gender
85%women
15%men
Countries
🇺🇸 United States85%
LanguagesEnglish 100%

Commercial

6%of the last 50 videos were sponsored
Ad readseparate sponsor segment
Brands seen
None yet
Categories promoted
home decor, craft supplies, online retail
Affiliate links
Yes

Video descriptions link a free Dollar Tree Insider Guide, a creator Amazon storefront and a shop links page, and the channel metrics show a 6% sponsored share with affiliate links present.

Suitability GARM Brand Safety Floor + Suitability

Profanitylow
Adultlow
Drugslow
Violencelow
Politicslow

Family friendly
Content is craft and home decor tutorials with no flagged themes in the recent titles, and the channel description is faith-oriented and family-focused.

We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.

Platforms

PlatformFollowersMedian viewsUploads, 90d
YouTube44k5.1k14

Benchmark score: 37 / 100

Public rule, same for everyone. How it works.

Engagement Median views relative to followers15 / 50
Activity Uploads in the last 90 days14 / 30
Reach Followers on the main platform9 / 20

Recent videos

Last three uploads, latest 8 days ago.

💕 You will find inspiration here through easy to follow tutorials for simple and affordable diy home decor & gift ideas that create joy! "I Choose JOY~ The Joy of the Lord is my Strength" Nehemiah 8:10 💌 Collabs: melanie@southerncrushathome.com ➡️ Tutorials & Shopping 👇👇 https://southerncrushathome.com/links Amazon Storefront 👇👇 https://urlgeni.us/amazon/southerncrushshop My hope is that you'll love it here, consider me your virtual shopping and crafting bestie! Be inspired to decorate your home with all the things we find AND easy crafts we make! Subscribe to this channel and interact w
Melanie Ferguson - DIY Home Decor's own profile description on YouTube

Are you Melanie Ferguson - DIY Home Decor? Claim or remove this profile.

About Melanie Ferguson - DIY Home Decor

Melanie Ferguson runs the YouTube channel Southern Crush at Home (@southerncrushathome) from the United States. She posts DIY home decor, craft and gift tutorials, with many videos built around Dollar Tree and thrift-store materials. Uploads run at about 50 a year, and the channel has around 44,300 subscribers with a median of about 5,100 views per video.

The audience is estimated to skew toward women over 35 in the United States, based on the topic mix and comment patterns rather than platform-reported data. Viewers tend to come for seasonal decor ideas, budget supply hunts and step-by-step crafts. The channel links to a shopping page and an Amazon storefront.

A sponsored integration is priced at $150 to $250 per video, which works out to roughly $20 to $35 CPM on median views, compared with the $10 to $30 CPM typical of paid ads. Home decor, craft supply and budget retail brands are the best fit.

Written from Melanie Ferguson - DIY Home Decor's public YouTube profile, platform data and web mentions. Numbers updated 2026-10-19. Melanie Ferguson - DIY Home Decor can edit or remove this page at any time.

Questions about Melanie

How much does Melanie Ferguson charge for a sponsored video?

Melanie Ferguson's sponsored integrations are estimated at $150 to $250 per video, based on her median views of about 5,100. That works out to roughly $20 to $35 per 1,000 views, which is a CPM comparable to or somewhat above typical paid-ad rates.

What does Melanie Ferguson post about on YouTube?

Melanie Ferguson posts DIY home decor, craft and gift tutorials on the Southern Crush at Home channel. Many videos use Dollar Tree and thrift-store finds, and she covers seasonal decorating and organization projects.

How do I contact Melanie Ferguson for a brand deal?

Contact details for Melanie Ferguson unlock on Starbooked for $0.80. Boosted creators can be booked directly through Starbooked, so you can check her availability and send a brief there.

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