Sowji's Lifestyle
Sowji's Lifestyle (@sowjislifestyle), a US-based channel, makes step-by-step Indian home decor, event setup and cooking videos. With about 3,400 subscribers and a median of roughly 111 views per video, it posts irregularly, around six videos a year. Sponsored rates run about $150 to $250 per video.
Hands-on Indian event decor creator with a loyal home-decor niche
- Median of about 111 views per video, with a 90th percentile near 190 views
- Subscriber base of roughly 3,400 viewers searching for traditional and DIY decor
- Existing Amazon storefront link suggests a home product tie-in is already familiar to viewers
Brand fit report
Content
- Formats
- step-by-step setup tutorial, event decor walkthrough, recipe video
- Tone
- friendly, instructional
- Language
- English
- On camera
- No, voiceover and b-roll
- Production
- Phone, natural light
- Typical length
- 3 to 5 minutes
Audience
Commercial
- Brands seen
- None yet
- Categories promoted
- home decor, cooking ingredients
- Affiliate links
- Yes
No sponsorship disclosures found in the last 50 videos; the channel description links an Amazon storefront of curated products.
Suitability GARM Brand Safety Floor + Suitability
Family friendly
Recent titles cover housewarming, baby shower and engagement decor with no flagged content.
We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.
Platforms
Benchmark score: 5 / 100
Public rule, same for everyone. How it works.
Recent videos
▶Red traditional theme | cradle theme | housewarming | Baby s · 70 views
▶Door theme 12ft | Traditional | engagement theme | Baby show · 109 views
▶Annaprasana decor | Traditional | Decor setup | Indian| Sowj · 67 viewsLast three uploads, latest 154 days ago.
Welcome to Sowji's Lifestyle!! My mantra is simple - include a pinch of creativity in everything I do (cook and crafts) whatever you love. I like to share easy to follow step by step instructions for a wide variety of cuisines and crafts as I constantly try out new ones. Follow along, share your feedback & ideas with us. Have a question? Post your question on the video and I'll answer at the earliest. Visit the Amazon web store for all curated products & ingredients that I use in my cooking & crafts. Follow us on social media: Web: www.sowjiskitchen.com YouTube: https://www.youtube.com/sow
About Sowji's Lifestyle
Sowji's Lifestyle is a US-based YouTube channel run by a creator who posts step-by-step tutorials on Indian home decor, event setup and cooking. The channel has about 3,400 subscribers and posts roughly six videos a year, so uploads are infrequent. Most recent videos are event decor walkthroughs for baby showers, housewarmings and traditional ceremonies, filmed without the creator on camera.
The audience appears to be mostly English-speaking viewers in the United States, with a substantial share of women in their 25 to 44 range. These are estimates based on the content and channel data rather than platform-reported figures. The channel links an Amazon storefront, and no sponsored videos were found in the recent uploads.
Brands in home decor, party supplies or Indian grocery may find the channel a fit for small, product-led integrations. Sponsored placements are estimated at $150 to $250 per video, or $20 to $35 per 1,000 median views on long-form content, compared with typical paid-ad CPMs of $10 to $30.
Written from Sowji's Lifestyle's public YouTube profile, platform data and web mentions. Numbers updated 2026-10-19. Sowji's Lifestyle can edit or remove this page at any time.
Questions about Sowji's
How much does Sowji's Lifestyle charge for a sponsored video?
Sowji's Lifestyle is estimated at $150 to $250 per sponsored video, based on a median of about 111 views per video. This is a computed estimate at $20 to $35 per 1,000 median views, not a published rate card. Contact details unlock on Starbooked for $0.80.
What does Sowji's Lifestyle post about on YouTube?
The channel posts step-by-step tutorials on Indian home decor and event setup, including baby showers, housewarmings and traditional backdrops. It also includes some Indian cooking videos. Uploads are infrequent, about six videos in the last year.
How do I contact Sowji's Lifestyle for a brand deal?
Contact details unlock on Starbooked for $0.80. Boosted creators can be booked through Starbooked directly, so check the creator's profile for availability before reaching out.
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YouTube and other creators in indian home decor, ranked by score.
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|---|---|---|---|---|---|
Ruhe India@ruheindia · IN | bathroom fittingskitchen sinks | 13k | 314 | $150–250 | 36 |