Spartan Speak
Spartan Speak, from the Lansing State Journal, covers Michigan State University sports, mainly football and men's basketball, in a weekly discussion format. The show has 100 episodes since April 2022, with a cadence of about every 12 days and typical episodes of 35 to 60 minutes. Estimated downloads are 5,000 to 25,000 per episode, implying a host-read rate of about $90 to $625 per episode.
Regional sports listeners for a weekly, news-anchored Michigan State show
- Consistent weekly coverage of Michigan State football and basketball across 100 episodes since 2022.
- Apple Podcasts rating average of 4.6 from 252 ratings.
- Newspaper-backed show with a sports-focused audience concentrated in Michigan.
Brand fit report
Content
- Formats
- panel discussion, news analysis, pre-game preview, post-game reaction
- Tone
- analytical, conversational
- Language
- English
- Production
- Clean, edited audio
- Typical length
- 35 to 60 minutes
Audience
Commercial
- Brands seen
- Lansing State Journal
- Categories promoted
- None yet
- Affiliate links
- No
No sponsor mentions found in the feed; the owner is listed as Gannett Media / Consumer Products and the publisher is the Lansing State Journal.
Suitability GARM Brand Safety Floor + Suitability
Family friendly
Episode titles cover college football and basketball results, coaching changes and administration news with no explicit flags; the feed is not marked explicit.
We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.
Where to listen
| Platform | Link |
|---|---|
| Website | www.lansingstatejournal.com/sports/green-white/ |
| Apple Podcasts | podcasts.apple.com/podcast/id1031437107 |
| RSS feed | www.omnycontent.com/d/playlist/a858b0a5-e5e6-4a1… |
Benchmark score: 74 / 100
Public rule, same for everyone. How it works.
Recent episodes
| Episode | Date | Length |
|---|---|---|
| Can MSU football upset Northwestern? Plus, basketball storylines | 2026-10-16 | 42 min |
| MSU football's last gasp to save its season | 2026-10-09 | 51 min |
| MSU football has big opportunity against Nebraska; Spartan basketball | 2026-09-24 | 1 h 8 min |
| MSU football faces uphill battle at Notre Dame, plus MSU hoops schedul | 2026-09-17 | 53 min |
| MSU football aims to grow against Eastern Michigan | 2026-09-10 | 31 min |
| What we're looking to see from MSU's football team against Toledo | 2026-09-03 | 42 min |
Last six episodes from the show's feed, latest 3 days ago, a new one about every 12 days.
Weekly discussion from the Lansing State Journal … Lansing, Michigan.
About Spartan Speak
Spartan Speak is a weekly podcast from the Lansing State Journal that discusses Michigan State University sports, with a focus on football and men's basketball. The feed lists 100 episodes since April 2022, with a cadence of roughly every 12 days and median episode length of about 52 minutes. Episodes are discussion and analysis formats built around game previews, reactions and athletic department news.
The show is published by the Lansing State Journal, which is listed in the feed as part of Gannett Media, and is hosted on Omny. Apple Podcasts shows 252 ratings with a 4.6 average. Audience figures are estimates only: based on the rating count, the show likely draws roughly 5,000 to 25,000 downloads per episode, mostly Michigan-based sports fans aged 25 and older.
No sponsors were seen in the feed. Based on the estimate, a host-read mid-roll would be priced at about $90 to $625 per episode. The show suits regional brands in Lansing and across Michigan, including sports merchandise, local dining and automotive sellers.
Written from the show's public RSS feed, its Podcast Index listing and episode titles. Numbers updated 2026-10-19. Spartan Speak can edit or remove this page at any time.
Questions about Spartan Speak
How much does Spartan Speak charge for a podcast sponsorship?
Based on an estimated 5,000 to 25,000 downloads per episode, a host-read mid-roll would be roughly $90 to $625 per episode. Final pricing depends on the show's own terms and the sponsorship package.
What is Spartan Speak about?
Spartan Speak is a weekly Lansing State Journal podcast covering Michigan State University sports, mainly football and men's basketball, through discussion, previews and reactions.
How do I contact Spartan Speak about sponsoring an episode?
The show's contact email unlocks on Starbooked for $0.80. Boosted shows can be booked through Starbooked.
Similar creators
Podcast and other creators in college sports, ranked by score.
| Creator | Niches | Est. downloads | Median views | Rate | Score |
|---|---|---|---|---|---|
MGoBlog: The MGoPodcastpodcast | college sportsmichigan football | 15k | – | $90–620 | 77 |
Pistols Firingpodcast | college sportsoklahoma state football | 5k | – | $40–200 | 76 |
| gymnasticssports news | 5k | – | $40–200 | 75 | |
PodcastDelOsopodcast | college sportsbaylor university | 2k | – | $40–90 | 73 |
SportsWise: A Podcast About Sports and the Lawpodcast · US | sports lawcollege sports | 5k | – | $40–200 | 70 |
| college sportswest virginia university | 5k | – | $40–200 | 67 |