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Talk of the Devils: The Athletic FC's Manchester United show

Hosted by Ian Irving, Laurie Whitwell, Carl Anka, Andy Mitten

Talk of the Devils, produced by The Athletic, is a Manchester United podcast hosted by Ian Irving with Laurie Whitwell, Carl Anka and Andy Mitten. It covers club news, matches, transfers and finances. With 545 episodes released about every three days, typical length is 50 to 60 minutes. Estimated downloads per episode are 20,000 to 80,000, with a rate of $360 to $2,000 per episode.

Why brands sponsor Talk of the Devils: The Athletic FC's Manchester United show

Daily-supporter football audience of a major club, with long, engaged episodes

  • Two episodes a week of 45 to 60 minutes give ads sustained listening time.
  • Published by The Athletic, a recognised sports news brand with a strong subscriber base.
  • Recent episodes cover club finances, transfers and results, matching sports-related buying interest.
Best forsportswear and fan merchandisebetting-free sports productsconsumer tech and subscriptions
Watch forAudience figures are estimates; ask for the show's own download data before committing.

Brand fit report

Content

Topics, IAB taxonomy
Sports90%
News10%
Formats
co-hosted analysis, panel discussion, live broadcast, feature episode
Tone
analytical, engaged
Language
English
Production
Studio production
Typical length
45 to 60 minutes

Audience

Commercial intent30/100
Comments asking for links, prices or where to buy
Sentiment60/100
Estimated from titles, descriptions and engagement
Est. downloads per episode20k–80k
Estimated, confidence 45%: 268 Apple ratings points to the 1,000 to 5,000 band, a backed publisher with a high Podcast Index popularity score of 9, and a semiweekly cadence on the Acast platform.
Audience asks aboutWill Manchester United improve under current management?How are the club's finances and transfer decisions shaping the squad?How do Manchester United's results compare to rivals?
Age
20%18-24
35%25-34
25%35-44
20%45+
Gender
20%women
80%men
Countries
🇬🇧 United Kingdom45%
🇺🇸 United States15%
🇮🇪 Ireland5%
LanguagesEnglish 100%

Commercial

0%of the last 20 episodes had a sponsor
None seenno sponsor mentions in the last 20 episodes
Brands seen
None yet
Categories promoted
None yet
Affiliate links
No

No sponsor mentions found in the feed

Suitability GARM Brand Safety Floor + Suitability

Profanitylow
Adultlow
Drugslow
Violencelow
Politicslow

Family friendly
Sports discussion with no explicit flag and no sensitive titles in the last 20 episodes.

We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.

Where to listen

Benchmark score: 69 / 100

Public rule, same for everyone. How it works.

Consistency Latest episode within the usual cadence33 / 50
Activity Episodes in the last 90 days, weekly is full marks30 / 30
Reach Estimated downloads per episode, 20k is full marks20 / 20

Recent episodes

Last six episodes from the show's feed, latest 4 days ago, a new one about every 3 days.

Host Ian Irving is joined by The Athletic's Laurie Whitwell, Carl Anka and Andy Mitten on the world's biggest Manchester United podcast. Subscribe for expert insight from inside the club, breaking news and two episodes every week. Hosted on Acast. See acast.com/privacy for more information.
Talk of the Devils: The Athletic FC's Manchester United show's own show description from the podcast feed

Do you make Talk of the Devils: The Athletic FC's Manchester United show? Claim or remove this page.

About Talk of the Devils: The Athletic FC's Manchester United show

Talk of the Devils is a Manchester United podcast produced by The Athletic and hosted by Ian Irving, joined by Laurie Whitwell, Carl Anka and Andy Mitten according to the feed. The show covers club news, matches, transfers and finances, with two episodes a week of roughly 50 to 60 minutes. The Apple Podcasts listing carries 268 ratings with a 4.7 average.

The audience is estimated, not published: based on the ratings count and show profile, roughly 20,000 to 80,000 downloads per episode. The listening base is likely concentrated among UK-based fans of the club, with an estimated male-leaning split. No sponsors were visible in the feed, so the show appears to run ad-free for now.

At an estimated $18 to $25 per 1,000 downloads, a host-read mid-roll would cost roughly $360 to $2,000 per episode. Sports apparel, consumer tech and subscription brands targeting football fans are the strongest fit.

Written from the show's public RSS feed, its Podcast Index listing and episode titles. Numbers updated 2026-10-19. Talk of the Devils: The Athletic FC's Manchester United show can edit or remove this page at any time.

Questions about Talk of the Devils: The Athletic FC's Manchester United show

How much does Talk of the Devils charge for a podcast sponsorship?

Based on an estimated 20,000 to 80,000 downloads per episode, a host-read mid-roll would be roughly $360 to $2,000 per episode. Exact rates depend on the show's own download data.

What is Talk of the Devils about?

It is a Manchester United podcast from The Athletic, covering club news, match analysis, transfers and finances, with a panel of hosts and two episodes a week.

How do I contact Talk of the Devils about sponsoring an episode?

The show's contact email unlocks on Starbooked for $0.80. Boosted shows can also be booked through Starbooked.

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