Starbooked

Talking Scared

Hosted by Neil McRobert

Talking Scared, hosted by Neil McRobert, interviews major figures in horror fiction about where their stories come from and what frightens them. The show has 353 episodes released weekly, with a median runtime of about 75 minutes. Estimated downloads are 5,000 to 25,000 per episode, with a host-read mid-roll rate of about $90 to $625 per episode.

Why brands sponsor Talking Scared

Engaged horror readers hear authors discuss their books and fears weekly

  • 353 episodes with a 4.9 average Apple rating from 349 ratings
  • Weekly interviews with major horror authors such as Stephen King, China Miéville and Paul Tremblay
  • Median episode runs about 75 minutes, giving a host-read spot room to land
Best forbook launches and publisher promotionsgenre streaming or reading subscriptions
Watch forHorror and violence themes limit fit for family or general lifestyle brands.

Brand fit report

Content

Topics, IAB taxonomy
Books and Literature70%
Movies10%
Comedy10%
Society10%
Formats
interview, co-hosted banter, episode series
Tone
candid, literate
Language
English
Production
Clean, edited audio
Typical length
55 to 90 minutes

Audience

Commercial intent5/100
Comments asking for links, prices or where to buy
Sentiment85/100
Estimated from titles, descriptions and engagement
Est. downloads per episode5k–25k
Estimated, confidence 60%: 349 Apple ratings (band 5,000 to 25,000 downloads per episode) at a 4.9 average over a show of 353 episodes, consistent with a weekly independent show on Megaphone; no sponsors visible to shift the estimate.
Audience asks aboutHow did a specific horror novel or story come to be written?What frightens horror authors in real life?Which horror writers and books should I read next?
Age
15%18-24
30%25-34
25%35-44
30%45+
Gender
45%women
55%men
Countries
🇺🇸 United States45%
🇬🇧 United Kingdom25%
🇨🇦 Canada10%
🇦🇺 Australia5%
LanguagesEnglish 100%

Commercial

0%of the last 20 episodes had a sponsor
None seenno sponsor mentions in the last 20 episodes
Brands seen
None yet
Categories promoted
None yet
Affiliate links
No

No sponsor mentions found in the feed; no funding links are listed.

Suitability GARM Brand Safety Floor + Suitability

Profanitymedium
Adultlow
Drugslow
Violencemedium
Politicslow

Recent titles include 'Little Vulgar Hell-Babies' and 'Kill the Vegan Rockstars', and the feed is marked non-explicit, while horror subject matter carries gore and violence themes.

We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.

Where to listen

Benchmark score: 87 / 100

Public rule, same for everyone. How it works.

Consistency Latest episode within the usual cadence50 / 50
Activity Episodes in the last 90 days, weekly is full marks30 / 30
Reach Estimated downloads per episode, 20k is full marks15 / 20

Recent episodes

Last six episodes from the show's feed, latest 3 days ago, a new one about every 7 days.

Conversations with the biggest names in horror fiction. A podcast for horror readers who want to know where their favourite stories came from . . . and what frightens the people who wrote them.
Talking Scared's own show description from the podcast feed

Do you make Talking Scared? Claim or remove this page.

About Talking Scared

Talking Scared is an interview podcast hosted by Neil McRobert, according to the show feed and Apple Podcasts listing. Each episode talks with horror authors and creators about where their stories come from and what frightens them, with many episodes covering recent books and occasional spin-off deep dives into specific series.

The show has released 353 episodes at a weekly cadence since September 2020, with a median runtime of about 75 minutes. Apple Podcasts shows 349 ratings averaging 4.9 out of 5. Listeners are estimated, not measured, at 5,000 to 25,000 downloads per episode, with an audience that skews toward adult horror readers in the United States and United Kingdom.

The feed and website show no current sponsors. A host-read mid-roll is estimated at about $90 to $625 per episode, suiting publishers, genre book launches and reading services looking for an attentive niche audience.

Written from the show's public RSS feed, its Podcast Index listing and episode titles. Numbers updated 2026-10-19. Talking Scared can edit or remove this page at any time.

Questions about Talking Scared

How much does Talking Scared charge for a podcast sponsorship?

Based on an estimated 5,000 to 25,000 downloads per episode, a host-read mid-roll is estimated at about $90 to $625 per episode. Final pricing is set by the show and may differ.

What is Talking Scared about?

Talking Scared is a weekly interview podcast hosted by Neil McRobert in which horror authors discuss their work and what frightens them. Episodes often run about 75 minutes.

How do I contact Talking Scared about sponsoring an episode?

The show's contact email unlocks on Starbooked for $0.80. Boosted shows can be booked through Starbooked.

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