Starbooked

Terrestrials, presented by WNYC Studios and hosted by Lulu Miller, is a family-friendly nature podcast with short Radiolab-style stories about animals and plants. It has 71 episodes released about every two weeks, with a median length of roughly 31 minutes. Estimated downloads are 20,000 to 80,000 per episode (estimated), with a rate of $360 to $2,000 per episode for a host-read mid-roll.

Why brands sponsor Terrestrials

Family-friendly nature stories from WNYC with a large, loyal listener base

  • Apple Podcasts rating of 4.5 from 1,403 ratings signals an engaged audience.
  • Episodes are family-friendly and designed to be safe for children.
  • Biweekly releases of 20 to 40 minute stories give a steady placement schedule.
Best forfamily and education brandsoutdoor and pet product campaigns
Watch forSponsorship inventory is not visible in the feed; ask WNYC about its ad policy for kids content.

Brand fit report

Content

Topics, IAB taxonomy
Pets & Animals45%
Science35%
Education20%
Formats
narrative, interview, original song segment, replay of archived episode
Tone
curious, warm
Language
English
Production
Studio production
Typical length
25 to 40 minutes

Audience

Commercial intent10/100
Comments asking for links, prices or where to buy
Sentiment85/100
Estimated from titles, descriptions and engagement
Est. downloads per episode20k–80k
Estimated, confidence 60%: Apple ratings_count of 1,403 maps to the 1,000 to 5,000 band (20,000 to 80,000 per episode), shifted nowhere since the show is under five years old, supported by WNYC publisher, high production and Podcast Index popularity of 9.
Audience asks abouthow animals behave in surprising wayswhether the stories are truewhich episodes suit young children
Age
5%18-24
25%25-34
40%35-44
30%45+
Gender
55%women
45%men
Countries
🇺🇸 United States80%
LanguagesEnglish 100%

Commercial

0%of the last 20 episodes had a sponsor
None seenno sponsor mentions in the last 20 episodes
Brands seen
WNYC Studios
Categories promoted
None yet
Affiliate links
No

No sponsor mentions found in the feed, and the description and recent titles show no ad reads.

Suitability GARM Brand Safety Floor + Suitability

Profanitylow
Adultlow
Drugslow
Violencelow
Politicslow

Family friendly
The description states the stories are family-friendly and safe for kids, and the explicit flag is 0.

We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.

Where to listen

Benchmark score: 91 / 100

Public rule, same for everyone. How it works.

Consistency Latest episode within the usual cadence50 / 50
Activity Episodes in the last 90 days, weekly is full marks21 / 30
Reach Estimated downloads per episode, 20k is full marks20 / 20

Recent episodes

Last six episodes from the show's feed, latest 4 days ago, a new one about every 14 days.

Welcome, nature lovers, to the home of the Terrestrials podcast and family-friendly Radiolab episodes about nature. Every other week, host Lulu Miller will take you on a nature walk to encounter a plant or animal behaving in ways that will surprise you. Squirrels that can regrow their brains, octopuses that can outsmart their human captors, honeybees that can predict the future. You don’t have to…
Terrestrials's own show description from the podcast feed

Do you make Terrestrials? Claim or remove this page.

About Terrestrials

Terrestrials is a family-friendly nature podcast published by WNYC Studios and hosted by Lulu Miller, according to the show's RSS feed and website. Each episode is a short, sound-rich story about animals or plants, often drawn from Radiolab, with occasional original songs by Alan Goffinski. The feed lists 71 episodes released about every 14 days, with a median length of around 31 minutes.

The show holds a 4.5 average from 1,403 ratings on Apple Podcasts, which the listing dates back to March 2020. The audience is estimated rather than measured, at roughly 20,000 to 80,000 downloads per episode, and skews toward parents and adults aged 35 to 44. No sponsors appear in the feed, so the rate of $360 to $2,000 per episode (estimated) reflects standard host-read pricing for a show of this size.

This suits family, education and pet brands looking for a trusted, kid-safe environment. Sponsors should confirm inventory and policy with WNYC before booking.

Written from the show's public RSS feed, its Podcast Index listing and episode titles. Numbers updated 2026-10-19. Terrestrials can edit or remove this page at any time.

Questions about Terrestrials

How much does Terrestrials charge for a podcast sponsorship?

Based on estimated downloads of 20,000 to 80,000 per episode, a host-read mid-roll would cost roughly $360 to $2,000 per episode at standard rates. Actual pricing depends on WNYC's own terms.

What is Terrestrials about?

Terrestrials is a family-friendly nature podcast from WNYC Studios, hosted by Lulu Miller. Each episode tells a short true story about animals or plants, often with original songs.

How do I contact Terrestrials about sponsoring an episode?

The show's contact email unlocks on Starbooked for $0.80. Boosted shows can also be booked through Starbooked directly.

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