Starbooked

The Archers, published by BBC Radio 4, is a long-running fiction drama set in a rural English village. It has 246 episodes in the feed, updated daily with episodes of about 13 minutes. Estimated downloads are roughly 20,000 to 80,000 per episode (estimated), with a rate of about $360 to $2,000 per host-read mid-roll ad. Its distinctive trait is its daily serial format.

Why brands sponsor The Archers

Daily British drama with a long-running, loyal audience of rural listeners

  • Publishes a new episode every weekday, about 13 minutes each, giving frequent exposure.
  • Apple Podcasts shows 977 ratings with a 4.4 average, indicating an engaged listener base.
  • Published by BBC Radio 4 with 246 episodes in the feed and a listing dating back to 2007.
Best forbrand awarenessUK consumer brandshousehold products
Watch forBBC editorial rules limit commercial integrations, so sponsorship formats may be restricted and need checking.

Brand fit report

Content

Topics, IAB taxonomy
Arts & Entertainment90%
Television & Film10%
Formats
narrative, serial drama
Tone
gentle, dramatic
Language
English
Production
Studio production
Typical length
12 to 14 minutes

Audience

Commercial intent5/100
Comments asking for links, prices or where to buy
Sentiment70/100
Estimated from titles, descriptions and engagement
Est. downloads per episode20k–80k
Estimated, confidence 60%: 977 Apple ratings places the show in the 1,000 to 5,000 band, shifted for a long-running daily show, with BBC publisher backing and a top Podcast Index popularity score.
Audience asks aboutWhat happens next in the storylinesWhich characters are involved in a plotHow to catch up on past episodes
Age
10%18-24
15%25-34
20%35-44
55%45+
Gender
55%women
45%men
Countries
🇬🇧 United Kingdom85%
Other15%
LanguagesEnglish 100%

Commercial

0%of the last 20 episodes had a sponsor
None seenno sponsor mentions in the last 20 episodes
Brands seen
None yet
Categories promoted
None yet
Affiliate links
No

No sponsor mentions found in the feed

Suitability GARM Brand Safety Floor + Suitability

Profanitylow
Adultlow
Drugslow
Violencelow
Politicslow

Family friendly
The feed carries no explicit flag, and the dossier describes contemporary rural drama with no flagged content in the episode titles.

We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.

Where to listen

PlatformLink
Websitewww.bbc.co.uk/programmes/b006qpgr
Apple Podcastspodcasts.apple.com/podcast/id265970428
RSS feedpodcasts.files.bbci.co.uk/b006qpgr.rss

Benchmark score: 50 / 100

Public rule, same for everyone. How it works.

Consistency Latest episode within the usual cadence0 / 50
Activity Episodes in the last 90 days, weekly is full marks30 / 30
Reach Estimated downloads per episode, 20k is full marks20 / 20

Recent episodes

EpisodeDateLength
16/10/20262026-10-1613 min
15/10/20262026-10-1513 min
14/10/20262026-10-1413 min
13/10/20262026-10-1313 min
12/10/20262026-10-1213 min
11/10/20262026-10-1113 min

Last six episodes from the show's feed, latest 3 days ago, a new one about every 1 days.

Contemporary drama in a rural setting.
The Archers's own show description from the podcast feed

Do you make The Archers? Claim or remove this page.

About The Archers

The Archers is a contemporary drama serial published by BBC Radio 4 and set in a rural English village. The feed lists 246 episodes, released on a daily cadence with episodes of roughly 13 minutes. The show is hosted on BBC infrastructure and its programme page is the BBC's own, as listed in the feed.

Apple Podcasts shows 977 ratings with an average of 4.4 stars, listed there since 2007. Audience figures are estimates only: listeners are likely concentrated in the United Kingdom and skew older, based on the show's broadcast heritage. The feed contains no sponsor mentions, and the show's editorial structure as a public broadcaster suggests conventional host-read placements are unlikely.

Estimated downloads are around 20,000 to 80,000 per episode, implying a rate of roughly $360 to $2,000 per mid-roll ad. Brands looking for broad UK awareness among a loyal, older audience may find this a fit, subject to BBC sponsorship rules.

Written from the show's public RSS feed, its Podcast Index listing and episode titles. Numbers updated 2026-10-19. The Archers can edit or remove this page at any time.

Questions about The Archers

How much does The Archers charge for a podcast sponsorship?

Starbooked estimates roughly $360 to $2,000 per host-read mid-roll based on estimated downloads of 20,000 to 80,000 per episode. Actual availability depends on BBC rules for commercial content.

What is The Archers about?

The Archers is a long-running British radio drama set in a fictional rural village. It follows the everyday lives, relationships and local events of its characters in a serial format.

How do I contact The Archers about sponsoring an episode?

The show's contact email unlocks on Starbooked for $0.80. Boosted shows can be booked through Starbooked, subject to the publisher's approval.

Similar creators

Podcast and other creators in drama, ranked by score.

CreatorNichesEst. downloadsMedian viewsRateScore
Sherlock & Co.podcast
fictiondrama65k–$900–2000100
Limelightpodcast · GB
fictiondrama50k–$360–200087
Campaign: Skyjackspodcast
actual playtabletop roleplaying50k–$360–200095
OMINOUS THRILL: Her Horrorweenpodcast
fictionhorror15k–$90–62090
Discovering Dadpodcast
audio dramafiction5k–$40–20087
Tales of the Nightpodcast
horrorparanormal15k–$90–62086