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The Artificial Intelligence Show

Podcast · podcast.smarterx.ai · EN
Hosted by Paul Roetzer, Mike Kaput

The Artificial Intelligence Show, hosted by Paul Roetzer and Mike Kaput, covers AI news, listener Q&A and business applications of AI for marketers and leaders. The show has 246 episodes released roughly every five days, with a median length of about 70 minutes. Estimated downloads are 5,000 to 25,000 per episode, with an estimated rate of $120 to $625 per episode for a host-read mid-roll.

Why brands sponsor The Artificial Intelligence Show

Weekly AI briefing for business leaders and marketers with a loyal, highly rated audience

  • 210 Apple ratings averaging 4.8 stars indicate an engaged, satisfied listener base.
  • Weekly news plus interviews with brands such as Baptist Health and HubSpot place AI in real business contexts.
  • Business-decision listeners in marketing and leadership roles fit B2B software and services sponsors.
Best forB2B software launchesprofessional training and certificationAI tools for marketing teams
Watch forOwn properties dominate the show, and no third-party sponsorship history is visible in the feed.

Brand fit report

Content

Topics, IAB taxonomy
Technology & Computing60%
Business & Finance25%
Careers15%
Formats
news roundup, co-hosted banter, interview, listener Q&A
Tone
informative, practical
Language
English
Production
Clean, edited audio
Typical length
35 to 50 minutes for full episodes, about 30 to 40 minutes for interview episodes

Audience

Commercial intent45/100
Comments asking for links, prices or where to buy
Sentiment80/100
Estimated from titles, descriptions and engagement
Est. downloads per episode5k–25k
Estimated, confidence 70%: 210 Apple ratings at 4.8 average, shifted for 246 episodes over five years, weekly-plus cadence and mid-tier Podcast Index popularity of 9
Audience asks aboutWhat are the latest AI model releases and what do they mean for my business?How can my company adopt AI tools and agents effectively?How is AI affecting jobs and careers?
Age
10%18-24
30%25-34
35%35-44
25%45+
Gender
35%women
65%men
Countries
🇺🇸 United States60%
🇬🇧 United Kingdom10%
🇨🇦 Canada8%
LanguagesEnglish 100%

Commercial

0%of the last 20 episodes had a sponsor
None seenno sponsor mentions in the last 20 episodes
Brands seen
None yet
Categories promoted
None yet
Affiliate links
No

No sponsor mentions found in the feed; the show promotes its own SmarterX, Marketing AI Institute and MAICON properties instead of third-party sponsors.

Suitability GARM Brand Safety Floor + Suitability

Profanitylow
Adultlow
Drugslow
Violencelow
Politicsmedium

Family friendly
Episode titles discuss government AI policy and labs' political positions, such as '#241: Pacing the Frontier Gets Political', which is the basis for the medium political rating.

We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.

Where to listen

Benchmark score: 84 / 100

Public rule, same for everyone. How it works.

Consistency Latest episode within the usual cadence50 / 50
Activity Episodes in the last 90 days, weekly is full marks30 / 30
Reach Estimated downloads per episode, 20k is full marks15 / 20

Recent episodes

Last six episodes from the show's feed, latest 4 days ago, a new one about every 5 days.

The Artificial Intelligence Show is the podcast that helps your business grow smarter by making AI approachable and actionable. The AI Show podcast is brought to you by the creators of SmarterX, Marketing AI Institute, AI Academy, and the Marketing AI Conference (MAICON). Hosts Paul Roetzer, founder and CEO of SmarterX, and Mike Kaput, Chief Content Officer, break down all the AI news that…
The Artificial Intelligence Show's own show description from the podcast feed

Do you make The Artificial Intelligence Show? Claim or remove this page.

About The Artificial Intelligence Show

The Artificial Intelligence Show is a weekly podcast hosted by Paul Roetzer and Mike Kaput that covers AI news, listener questions and deep-dive interviews on business use of AI. According to the show's website, Roetzer is founder and CEO of SmarterX and Marketing AI Institute and creator of the Marketing AI Conference, while Kaput serves as Chief Content Officer. The feed lists 246 episodes released about every five days, with full episodes typically running 35 to 50 minutes.

The show has 210 ratings on Apple Podcasts with an average of 4.8 stars, according to Apple Podcasts. Listener numbers are not published; our estimate is 5,000 to 25,000 downloads per episode, and the audience is likely marketers, business leaders and technology professionals, mostly in the United States. The feed shows no third-party sponsors, only the show's own SmarterX and MAICON properties.

A host-read mid-roll is estimated at $120 to $625 per episode based on that download range. The show suits B2B software and training brands that want to reach business decision-makers interested in AI.

Written from the show's public RSS feed, its Podcast Index listing and episode titles. Numbers updated 2026-10-19. The Artificial Intelligence Show can edit or remove this page at any time.

Questions about The Artificial Intelligence Show

How much does The Artificial Intelligence Show charge for a podcast sponsorship?

Based on an estimated 5,000 to 25,000 downloads per episode, a host-read mid-roll is estimated at $120 to $625 per episode. Final pricing depends on the placement and the terms agreed with the show.

What is The Artificial Intelligence Show about?

The show covers weekly AI news, listener questions and interviews about how businesses and marketers can use AI. Hosts Paul Roetzer and Mike Kaput also cover AI policy and career implications.

How do I contact The Artificial Intelligence Show about sponsoring an episode?

The show's contact email unlocks on Starbooked for $0.80. Boosted shows can be booked through Starbooked.

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