Starbooked

The Athletic Hockey Show, published by The Athletic, covers the NHL with daily analysis, prospect rankings, and betting picks. It has 1,000 episodes in its feed and publishes roughly every two days, with a median length of about 52 minutes. Estimated downloads per episode are 5,000 to 25,000, implying a rate of $90 to $625 per episode for a host-read mid-roll.

Why brands sponsor The Athletic Hockey Show

Daily NHL analysis from The Athletic with a dedicated hockey audience

  • Publishes roughly every two days with 1,000 episodes in the feed
  • Apple Podcasts rating of 3.8 from 478 ratings
  • Covers prospects, draft, and betting, matching sports and gambling-adjacent categories
Best forsports apparel and equipmentsports betting and fantasy platforms
Watch forGambling-related content may require category approval, and downloads are estimates only.

Brand fit report

Content

Topics, IAB taxonomy
Hockey85%
Sports Betting10%
Sports News5%
Formats
co-hosted analysis, roundtable discussion, rankings and lists
Tone
analytical, conversational
Language
English
Production
Studio production
Typical length
35 to 65 minutes

Audience

Commercial intent45/100
Comments asking for links, prices or where to buy
Sentiment60/100
Estimated from titles, descriptions and engagement
Est. downloads per episode5k–25k
Estimated, confidence 60%: Apple Podcasts shows 478 ratings, in the 200 to 1,000 band, with 1,192 episodes, a daily-updated release schedule, a major publisher, and hosting on Acast.
Audience asks aboutWhich teams are rebuilding and which are contendingWhich prospects and players to watchWhich bets or predictions are worth considering
Age
15%18-24
35%25-34
28%35-44
22%45+
Gender
20%women
80%men
Countries
🇨🇦 Canada40%
🇺🇸 United States45%
Other15%
LanguagesEnglish 100%

Commercial

0%of the last 20 episodes had a sponsor
None seenno sponsor mentions in the last 20 episodes
Brands seen
None yet
Categories promoted
None yet
Affiliate links
No

No sponsor mentions found in the feed

Suitability GARM Brand Safety Floor + Suitability

Profanitylow
Adultlow
Drugslow
Violencelow
Politicslow

Family friendly
Episode titles cover team performance, drafts, and prospects with no explicit flags; the feed is not marked explicit.

We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.

Where to listen

Benchmark score: 40 / 100

Public rule, same for everyone. How it works.

Consistency Latest episode within the usual cadence0 / 50
Activity Episodes in the last 90 days, weekly is full marks30 / 30
Reach Estimated downloads per episode, 20k is full marks15 / 20

Recent episodes

Last six episodes from the show's feed, latest 4 days ago, a new one about every 2 days.

The Athletic's flagship hockey podcast delivers daily insights, prospect rankings, betting picks, and much more, Monday through Friday, all season long. Hosted on Acast. See acast.com/privacy for more information.
The Athletic Hockey Show's own show description from the podcast feed

Do you make The Athletic Hockey Show? Claim or remove this page.

About The Athletic Hockey Show

The Athletic Hockey Show is a daily-cadence NHL podcast published by The Athletic, covering team analysis, prospect rankings, draft discussion, and betting picks. According to the feed, the show runs Monday through Friday during the season and has released 1,000 episodes since December 2021, with a median episode length of about 52 minutes. Apple Podcasts lists the show with a 3.8 average from 478 ratings.

The feed and Apple listing identify The Athletic as publisher and host platform as Acast. The dossier names no individual hosts, so the presenters are not identified here. Listeners are estimated, not measured, to be mostly hockey fans aged 25 to 44, largely in North America.

No sponsors are visible in the feed. Based on an estimated 5,000 to 25,000 downloads per episode, a host-read mid-roll would be priced at roughly $90 to $625 per episode. The show suits sporting goods and sports betting brands seeking a focused hockey audience.

Written from the show's public RSS feed, its Podcast Index listing and episode titles. Numbers updated 2026-10-19. The Athletic Hockey Show can edit or remove this page at any time.

Questions about The Athletic Hockey Show

How much does The Athletic Hockey Show charge for a podcast sponsorship?

Estimated rates for a host-read mid-roll are about $90 to $625 per episode, based on an estimated 5,000 to 25,000 downloads per episode. Exact pricing depends on placement and package terms agreed with the show.

What is The Athletic Hockey Show about?

The show covers the NHL with daily analysis, prospect rankings, draft discussion, and betting picks, published Monday through Friday during the season. Episodes typically run about 52 minutes.

How do I contact The Athletic Hockey Show about sponsoring an episode?

The show's contact email unlocks on Starbooked for $0.80, and boosted shows can be booked through Starbooked. Sponsorship inquiries can be sent once the contact is unlocked.

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