The Bay is a news and analysis podcast from KQED, hosted by Ericka Cruz Guevarra, that talks with local journalists about Bay Area and California news. It has about 1,000 episodes released Monday, Wednesday and Friday, typically 15 to 25 minutes long. Estimated downloads are 20,000 to 80,000 per episode, with a rate range of about $400 to $2,000 per mid-roll ad.
Engaged Bay Area news audience of three weekly analytical episodes from KQED
- Three episodes a week from KQED, with over 1,000 episodes in the archive.
- Listeners include a large share of adults over 35 who follow regional politics and policy, estimated.
- Apple Podcasts shows 444 ratings averaging 4.7 out of 5 stars.
Brand fit report
Content
- Formats
- interview, explainer, roundtable discussion
- Tone
- analytical, informative
- Language
- English
- Production
- Studio production
- Typical length
- 15 to 25 minutes
Audience
Commercial
- Brands seen
- None yet
- Categories promoted
- None yet
- Affiliate links
- No
No sponsor mentions found in the feed
Suitability GARM Brand Safety Floor + Suitability
Family friendly
Recent titles cover California ballot propositions, federal administration actions and transit measures, which is political content flagged as high for political suitability.
We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.
Where to listen
| Platform | Link |
|---|---|
| Website | www.kqed.org/podcasts/thebay/ |
| Apple Podcasts | podcasts.apple.com/podcast/id1350043452 |
| RSS feed | feeds.megaphone.fm/KQINC8259786327 |
Benchmark score: 39 / 100
Public rule, same for everyone. How it works.
Recent episodes
| Episode | Date | Length |
|---|---|---|
| Why Angel Island Needs Fire | 2026-10-16 | 23 min |
| School Districts Are Housing Teachers. Could It Help? | 2026-10-14 | 22 min |
| Millions for What? Inside California’s Secretive Earmark Process | 2026-10-12 | 18 min |
| Prop 45: Faster Environmental Reviews for Certain Projects | 2026-10-09 | 17 min |
| Prop 44: Health Clinic Spending Requirements | 2026-10-08 | 16 min |
| Prop 43: Local Tax Voter Threshold | 2026-10-07 | 19 min |
Last six episodes from the show's feed, latest 3 days ago, a new one about every 1 days.
Bay Area-raised host Ericka Cruz Guevarra talks with local journalists about what’s happening in the greatest region in the country. It’s the context and analysis you need to make sense of the news, with help from the people who know it best. New episodes drop Monday, Wednesday, and Friday mornings.
About The Bay
The Bay is a news and analysis podcast from KQED, the public media organization in San Francisco. Host Ericka Cruz Guevarra talks with local journalists about what is happening across the Bay Area and California, with recent episodes focused on statewide ballot propositions, transit, housing and federal actions in the region, according to the show description and episode titles in the feed.
The show has published about 1,000 episodes since October 2019 and releases on Monday, Wednesday and Friday mornings, with a median episode length of roughly 17 minutes. On Apple Podcasts it has 444 ratings averaging 4.7 out of 5 stars. Audience size is an estimate: based on ratings and the show's cadence, we estimate 20,000 to 80,000 downloads per episode, and listeners are likely adults who follow regional news and politics. No sponsors were seen in the feed.
At an estimated 20,000 to 80,000 downloads per episode, a host-read mid-roll ad would be priced at roughly $400 to $2,000 per episode. That buys access to a regional news audience and suits local services, civic campaigns and financial brands that want a credible news context.
Written from the show's public RSS feed, its Podcast Index listing and episode titles. Numbers updated 2026-10-19. The Bay can edit or remove this page at any time.
Questions about The Bay
How much does The Bay charge for a podcast sponsorship?
Based on estimated downloads of 20,000 to 80,000 per episode, a host-read mid-roll ad is estimated at roughly $400 to $2,000 per episode. Final pricing depends on placement and terms agreed with the show.
What is The Bay about?
The Bay is a KQED news podcast hosted by Ericka Cruz Guevarra. It features conversations with local journalists about Bay Area and California news, politics and policy, with analysis of current events.
How do I contact The Bay about sponsoring an episode?
The show's contact email unlocks on Starbooked for $0.80. Boosted shows can be booked through Starbooked.
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