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Background Briefing with Ian Masters

Podcast · backgroundbriefing.org · US · EN
Hosted by Ian Masters

Background Briefing, hosted by Ian Masters, is a daily news analysis program covering national security, foreign and domestic policy, politics and social issues through expert guests and critics. The show has 500 episodes in its feed, publishes daily, and episodes run about 63 minutes. Estimated downloads are 5,000 to 25,000 per episode (estimated), with a rate of roughly $120 to $630 per episode.

Why brands sponsor Background Briefing with Ian Masters

Daily long-form news analysis with a loyal, highly rated public radio audience

  • Apple Podcasts rating of 4.7 from 622 ratings, with 536 five-star reviews
  • Daily episodes of about 63 minutes across 500 episodes
  • Expert guests on national security, foreign policy and domestic politics
Best forbrand awarenesssponsorship of news-focused programming
Watch forPolitical content is high sensitivity, so brand fit with partisan coverage needs review.

Brand fit report

Content

Topics, IAB taxonomy
News40%
Politics30%
Society20%
Science10%
Formats
interview, panel discussion, news analysis
Tone
serious, analytical
Language
English
Production
Clean, edited audio
Typical length
60 to 65 minutes

Audience

Commercial intent10/100
Comments asking for links, prices or where to buy
Sentiment75/100
Estimated from titles, descriptions and engagement
Est. downloads per episode5k–25k
Estimated, confidence 60%: 622 Apple Podcasts ratings (50 to 200 band shifted up for a long-running show) with daily cadence, 500 episodes and hosting through a syndicated public radio network.
Audience asks aboutWhat is happening in U.S. politics this week?How do foreign conflicts affect American policy?What do experts say about the midterm elections?
Age
10%18-24
20%25-34
20%35-44
50%45+
Gender
45%women
55%men
Countries
🇺🇸 United States85%
🇨🇦 Canada5%
LanguagesEnglish 100%

Commercial

0%of the last 20 episodes had a sponsor
None seenno sponsor mentions in the last 20 episodes
Brands seen
None yet
Categories promoted
None yet
Affiliate links
Yes

Funding link to backgroundbriefing.org/donate in the description indicates listener donations rather than sponsorship.

Suitability GARM Brand Safety Floor + Suitability

Profanitylow
Adultlow
Drugslow
Violencemedium
Politicshigh

Recent episode descriptions cover war, sanctions and election spending in strongly partisan terms, so political sensitivity is high.

We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.

Where to listen

Benchmark score: 42 / 100

Public rule, same for everyone. How it works.

Consistency Latest episode within the usual cadence0 / 50
Activity Episodes in the last 90 days, weekly is full marks30 / 30
Reach Estimated downloads per episode, 20k is full marks15 / 20

Recent episodes

Last six episodes from the show's feed, latest 4 days ago, a new one about every 1 days.

Background Briefing goes far beyond the headlines and deep under the radar to bring forward truths unheard elsewhere in American media. Background Briefing features international and national news, expert guests, policymakers, and critics offering analysis and insight on national security, foreign and domestic policy, political, cultural, and social issues. backgroundbriefing.org/donate…
Background Briefing with Ian Masters's own show description from the podcast feed

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About Background Briefing with Ian Masters

Background Briefing is a daily news analysis program hosted by Ian Masters, with 500 episodes in its feed and a daily publishing cadence. Episodes run about 63 minutes and cover national security, foreign and domestic policy, politics and social issues. Per the show's website, it describes itself as an alternative to the commercial media and aims to inform listeners through expert analysis.

Apple Podcasts lists the show with a 4.7 average from 622 ratings. The show's audience is estimated, not published: roughly 5,000 to 25,000 downloads per episode, mostly from the United States. These figures are estimates based on ratings and cadence.

No sponsors are visible in the feed or on the website; support is funded through listener donations. At an estimated 5,000 to 25,000 downloads, a host-read mid-roll would cost roughly $120 to $630 per episode, suited to brands seeking news-focused, politically engaged listeners.

Written from the show's public RSS feed, its Podcast Index listing and episode titles. Numbers updated 2026-10-19. Background Briefing with Ian Masters can edit or remove this page at any time.

Questions about Background Briefing with Ian Masters

How much does Background Briefing charge for a podcast sponsorship?

Estimated at about $120 to $630 per episode for a host-read mid-roll, based on an estimated 5,000 to 25,000 downloads per episode. Final pricing depends on the agreed placement and terms.

What is Background Briefing about?

Background Briefing is a daily news analysis program hosted by Ian Masters. It covers national security, foreign and domestic policy, politics and social issues through expert guests.

How do I contact Background Briefing about sponsoring an episode?

The show's contact email unlocks on Starbooked for $0.80. Boosted shows can also be booked through Starbooked.

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