The Better Leaders Better Schools Podcast | The #1 Downloaded School Leadership Show
The Better Leaders Better Schools Podcast, hosted by Danny Bauer, interviews K-12 school leaders, educators and researchers on leadership, culture, learning and equity. It has 300 episodes published roughly every four days, with a median length of about 48 minutes. Estimated downloads are 1,600 to 3,000 per episode, with a rate of $40 to $90 per host-read mid-roll ad.
Reach US K-12 principals who control campus purchasing decisions every week
- 300 episodes published on a steady four-day cadence since 2015
- Apple Podcasts rating of 4.8 from 302 ratings
- Website reports 76% of listeners lead public schools and 62% are principals or assistant principals
Brand fit report
Content
- Formats
- interview, solo monologue
- Tone
- practical, candid
- Language
- English
- Production
- Clean, edited audio
- Typical length
- 40 to 55 minutes
Audience
Commercial
- Brands seen
- Harvard Graduate Schools of Education and BusinessSMART TechnologiesTeachFXOrganized Binder
- Categories promoted
- education technology, professional development
- Affiliate links
- No
The website homepage lists past sponsors Harvard Graduate Schools of Education and Business, SMART Technologies, TeachFX and Organized Binder, and the sponsor page invites applications, but no sponsor mentions appear in the last 20 episode titles.
Suitability GARM Brand Safety Floor + Suitability
Family friendly
Episode titles cover leadership, curriculum and equity topics with no explicit flags.
We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.
Where to listen
| Platform | Link |
|---|---|
| Website | betterleadersbetterschools.com/podcast |
| Apple Podcasts | podcasts.apple.com/podcast/id1036167679 |
| RSS feed | better.libsyn.com/rss |
Benchmark score: 74 / 100
Public rule, same for everyone. How it works.
Recent episodes
| Episode | Date | Length |
|---|---|---|
| Why Disengaged Students Don't Need Another Intervention with James McL | 2026-10-14 | 43 min |
| What the Apple Store Creator Would Do as a Principal with Ron Johnson | 2026-10-11 | 47 min |
| Selfmentorship: Why Great Principals Don't Wait for a Coach with Danny | 2026-10-07 | 46 min |
| Why Relationship-Building Gives Secondary Teachers Time Back With John | 2026-10-04 | 52 min |
| Why "Just Be Resilient" Is Burning Out Your Staff with Steph Hawkins | 2026-09-30 | 38 min |
| Why Classroom Management Is Killing Student Leadership with Rachael Th | 2026-09-27 | 49 min |
Last six episodes from the show's feed, latest 5 days ago, a new one about every 4 days.
BETTER LEADERS BETTER SCHOOLS is the most downloaded podcast for K-12 school leaders — sitting in the TOP 0.5% of over 2 million podcasts worldwide. Launched in 2015, BLBS exists for one kind of leader: the Ruckus Maker — the principal who refuses to default to the status quo and is creating a campus experience worth showing up for. Every week, host Danny Bauer sits down with the sharpest minds…
About The Better Leaders Better Schools Podcast | The #1 Downloaded School Leadership Show
The Better Leaders Better Schools Podcast is hosted by Daniel Bauer and focuses on school leadership, culture, learning and equity for K-12 principals and educators. According to the show's website and feed, it has published 300 episodes since 2015, with new episodes roughly every four days and a median length of about 48 minutes.
The website states that listeners are mostly principals, assistant principals and public school leaders in the US, and that the show has been listed among the top downloaded education podcasts. Apple Podcasts shows 302 ratings with a 4.8 average. Audience size and age figures are estimates based on these signals rather than published download counts.
Estimated downloads are roughly 1,600 to 3,000 per episode, which points to a host-read mid-roll rate of about $40 to $90 per episode. The show is a fit for education technology and professional development brands. Past sponsors named on the website include Harvard Graduate Schools of Education and Business, SMART Technologies, TeachFX and Organized Binder (source: the show's website).
Written from the show's public RSS feed, its Podcast Index listing and episode titles. Numbers updated 2026-10-19. The Better Leaders Better Schools Podcast | The #1 Downloaded School Leadership Show can edit or remove this page at any time.
Questions about The Better Leaders Better Schools Podcast | The #1 Downloaded School Leadership Show
How much does The Better Leaders Better Schools Podcast charge for a podcast sponsorship?
Estimated rates are about $40 to $90 per host-read mid-roll ad, based on an estimated 1,600 to 3,000 downloads per episode. Exact pricing is not published, so confirm terms directly with the show.
What is The Better Leaders Better Schools Podcast about?
The podcast interviews K-12 school leaders, educators and researchers about leadership, teacher development, culture, learning and equity. Episodes run about 40 to 55 minutes and publish roughly every four days.
How do I contact The Better Leaders Better Schools Podcast about sponsoring an episode?
The show's contact email unlocks on Starbooked for $0.80. Boosted shows can also be booked through Starbooked.
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The CharacterStrong Podcastpodcast | educationschool leadership | 5k | – | $40–200 | 88 |
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CIEC@ciec2492 · CO | catholic educationschool leadership | 14k | 50 | $150–250 | 28 |
Teach Better Team@teachbetterteam · US | teacher professional developmentschool leadership | 1.8k | 36 | $150–250 | 3 |