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The Bid - An Investing Podcast from BlackRock

Podcast · www.blackrock.com/thebid · US · EN

The Bid, published by BlackRock, breaks down investing, markets, geopolitics, AI and digital assets with thought leaders and industry experts. The show has 276 episodes released weekly, typically 20 to 25 minutes long. Estimated downloads are 5,000 to 25,000 per episode, with a rate of $90 to $625 per episode.

Why brands sponsor The Bid - An Investing Podcast from BlackRock

Reach engaged investors through a weekly, high-production finance show

  • Weekly episodes, 276 released, with a consistent investing and markets focus
  • Median episode length of about 21 minutes, giving room for a full host-read
  • Apple Podcasts rating of 4.3 from 254 ratings
Best forfintech and wealth managementfinancial education toolsbrands seeking a business-audience reach
Watch forThe publisher is BlackRock, a large asset manager, so competing financial brands may be restricted.

Brand fit report

Content

Topics, IAB taxonomy
Business and Finance70%
Technology & Computing15%
News and Politics15%
Formats
interview, panel discussion, solo commentary
Tone
analytical, authoritative
Language
English
Production
Studio production
Typical length
18 to 27 minutes

Audience

Commercial intent45/100
Comments asking for links, prices or where to buy
Sentiment75/100
Estimated from titles, descriptions and engagement
Est. downloads per episode5k–25k
Estimated, confidence 60%: Apple Podcasts shows 254 ratings, a 4.3 average, a show older than five years, 276 episodes, weekly cadence, Art19 hosting, and maximum Podcast Index popularity.
Audience asks aboutWhere are markets heading in 2026How AI is changing investment opportunitiesHow tokenization and digital assets affect portfolios
Age
10%18-24
25%25-34
25%35-44
40%45+
Gender
35%women
65%men
Countries
🇺🇸 United States70%
🇬🇧 United Kingdom10%
🇨🇦 Canada5%
LanguagesEnglish 100%

Commercial

0%of the last 20 episodes had a sponsor
None seenno sponsor mentions in the last 20 episodes
Brands seen
BlackRock
Categories promoted
investment management
Affiliate links
No

The show is published by BlackRock as its own content; no third-party sponsor mentions found in the feed, and the funding link list is empty.

Suitability GARM Brand Safety Floor + Suitability

Profanitylow
Adultlow
Drugslow
Violencelow
Politicsmedium

Family friendly
Episode titles cover geopolitics, defense and global security, a political-economy theme, with no explicit flags.

We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.

Where to listen

Benchmark score: 74 / 100

Public rule, same for everyone. How it works.

Consistency Latest episode within the usual cadence50 / 50
Activity Episodes in the last 90 days, weekly is full marks18 / 30
Reach Estimated downloads per episode, 20k is full marks15 / 20

Recent episodes

Last six episodes from the show's feed, latest 3 days ago, a new one about every 7 days.

The Bid breaks down what’s happening in the world of investing and explores the forces changing the economy and finance. From stock market outlooks to geopolitics and technology, BlackRock speaks to thought leaders and industry experts from around the globe about the biggest trends moving markets.
The Bid - An Investing Podcast from BlackRock's own show description from the podcast feed

Do you make The Bid - An Investing Podcast from BlackRock? Claim or remove this page.

About The Bid - An Investing Podcast from BlackRock

The Bid is an investing podcast published by BlackRock, the global investment manager. Its 276 episodes cover markets, geopolitics, AI, digital assets and retirement trends, with interviews and expert commentary. The feed, hosted on Art19, lists a weekly release and a median episode length of about 21 minutes.

The show's website describes it as a breakdown of the forces changing investing. The Apple Podcasts listing shows 254 ratings with a 4.3 average. These figures are sourced from the feed and Apple Podcasts. Listeners are estimated to be mostly US-based investors and finance professionals, though this is an estimate.

The show carries no third-party sponsors in the feed and is produced by BlackRock itself. Based on an estimated 5,000 to 25,000 downloads per episode, a host-read mid-roll would cost roughly $90 to $625 per episode. It suits financial education and fintech brands.

Written from the show's public RSS feed, its Podcast Index listing and episode titles. Numbers updated 2026-10-19. The Bid - An Investing Podcast from BlackRock can edit or remove this page at any time.

Questions about The Bid - An Investing Podcast from BlackRock

How much does The Bid charge for a podcast sponsorship?

Based on estimated downloads of 5,000 to 25,000 per episode, a host-read mid-roll is estimated at $90 to $625 per episode. Final pricing depends on the show's terms.

What is The Bid about?

The Bid is a BlackRock podcast covering investing, markets, geopolitics, AI, digital assets and retirement trends through interviews and expert commentary.

How do I contact The Bid about sponsoring an episode?

The show's contact email unlocks on Starbooked for $0.80, and boosted shows can be booked through Starbooked.

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