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The Big Dig Season 4: Mitt & Ted, a healthcare story

Podcast · www.wgbh.org/thebigdig · US · EN
Hosted by Ian Coss

The Big Dig, produced by GBH News and created by Ian Coss, is a Peabody Award winning serial that turns Boston infrastructure, gambling, food and healthcare stories into political drama. Season 4 covers Mitt Romney and Ted Kennedy's healthcare law. The feed lists 56 episodes, weekly cadence, typical length near 42 minutes. Estimated downloads per episode are 20,000 to 80,000, with a rate of $360 to $2,000 per host-read mid-roll.

Why brands sponsor The Big Dig Season 4: Mitt & Ted, a healthcare story

Peabody-winning Boston history serial reaching 2,000-plus Apple ratings

  • Season 4 traces the Romney and Kennedy healthcare story, a timely policy subject.
  • Apple Podcasts rating of 4.9 across 2,163 ratings signals an engaged listener base.
  • Weekly high-production episodes of 35 to 50 minutes allow a full host-read mid-roll.
Best forcivic and education brandshealthcare servicesregional Boston businesses
Watch forPolitical subject matter may need careful brand alignment; no sponsors seen to date.

Brand fit report

Content

Topics, IAB taxonomy
History60%
Politics30%
Health10%
Formats
narrative, serial documentary, bonus episodes
Tone
dramatic, analytical
Language
English
Production
Studio production
Typical length
35 to 50 minutes

Audience

Commercial intent15/100
Comments asking for links, prices or where to buy
Sentiment85/100
Estimated from titles, descriptions and engagement
Est. downloads per episode20k–80k
Estimated, confidence 50%: 2,163 Apple ratings place the show in the 1,000 to 5,000 band, a Peabody-winning public media series with weekly cadence and a high Podcast Index popularity score of 9.
Audience asks aboutWhat happened during the Big Dig project?How did Romneycare come about?Why did Romney and Kennedy split on healthcare?
Age
10%18-24
20%25-34
20%35-44
50%45+
Gender
50%women
50%men
Countries
🇺🇸 United States85%
🇨🇦 Canada5%
🇬🇧 United Kingdom5%
Other5%
LanguagesEnglish 100%

Commercial

0%of the last 20 episodes had a sponsor
None seenno sponsor mentions in the last 20 episodes
Brands seen
None yet
Categories promoted
None yet
Affiliate links
No

No sponsor mentions found in the feed

Suitability GARM Brand Safety Floor + Suitability

Profanitylow
Adultlow
Drugslow
Violencelow
Politicsmedium

Family friendly
Episode titles cover politics, gambling and healthcare policy with no explicit flags; political content is central to the Mitt and Ted season.

We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.

Where to listen

Benchmark score: 93 / 100

Public rule, same for everyone. How it works.

Consistency Latest episode within the usual cadence50 / 50
Activity Episodes in the last 90 days, weekly is full marks23 / 30
Reach Estimated downloads per episode, 20k is full marks20 / 20

Recent episodes

Last six episodes from the show's feed, latest 5 days ago, a new one about every 7 days.

“This is a town where there are three pastimes: politics, sports and revenge.” The town is Boston. Seemingly dry topics become gripping political dramas in this Peabody Award winning show from creator Ian Coss and GBH News. Each season of “The Big Dig” uncovers a different facet of society – infrastructure, gambling, food, healthcare – together the pieces connect to tell the story of modern…
The Big Dig Season 4: Mitt & Ted, a healthcare story's own show description from the podcast feed

Do you make The Big Dig Season 4: Mitt & Ted, a healthcare story? Claim or remove this page.

About The Big Dig Season 4: Mitt & Ted, a healthcare story

The Big Dig is a serial podcast produced by GBH News and created by Ian Coss, with the show's website describing it as a Peabody Award winning series. Each season uncovers a different facet of American society, from the Boston highway project to state lotteries, a fishing tycoon sting, and now Season 4 on the Mitt Romney and Ted Kennedy healthcare story. The feed lists 56 episodes on a weekly cadence, with a median episode length of about 41 minutes.

Apple Podcasts shows a 4.9 average rating from 2,163 ratings, which places the show among established listener favorites. Listeners are likely to be US-based adults interested in history and politics; these audience figures are estimates, not published data. No sponsor mentions were found in the feed, and the show is not known to carry funding links.

At an estimated 20,000 to 80,000 downloads per episode, a host-read mid-roll would typically cost $360 to $2,000, a range derived from the show's Apple ratings and cadence. Civic, education and healthcare brands seeking a thoughtful audience are the best fit. Sources: the show feed, the GBH website and Apple Podcasts.

Written from the show's public RSS feed, its Podcast Index listing and episode titles. Numbers updated 2026-10-19. The Big Dig Season 4: Mitt & Ted, a healthcare story can edit or remove this page at any time.

Questions about The Big Dig Season 4: Mitt & Ted, a healthcare story

How much does The Big Dig charge for a podcast sponsorship?

Based on estimated downloads of 20,000 to 80,000 per episode, a host-read mid-roll is estimated at $360 to $2,000. Exact rates depend on the producer's terms and are not published in the feed.

What is The Big Dig about?

The Big Dig is a Peabody Award winning serial from GBH News that turns Boston infrastructure, gambling, fishing and healthcare stories into political drama. Season 4 focuses on Mitt Romney and Ted Kennedy's healthcare work.

How do I contact The Big Dig about sponsoring an episode?

The show's contact email unlocks on Starbooked for $0.80, and boosted shows can be booked through Starbooked. Sponsorship terms are arranged directly with the producers.

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