Starbooked

The Boneyard, hosted by Steve Robertson, covers Mississippi State athletics with a focus on football, baseball and the SEC schedule. The show has 1,000 episodes in its feed, updated roughly every two days, with a median length of about 90 minutes. Estimated downloads are 5,000 to 25,000 per episode (estimated), implying a host-read rate of about $90 to $630 per episode.

Why brands sponsor The Boneyard

Daily-cadence Mississippi State sports show with a 1,000-episode archive and loyal regional fans

  • Feed marked non-explicit with recent episodes covering football, baseball and SEC previews.
  • Episodes run about 90 minutes, giving sponsors room for multiple host-read placements.
  • Apple Podcasts shows 519 ratings and 4.4 average, indicating an engaged regional listenership.
Best forregional automotive and dealership campaignssports apparel and fan merchandiselocal restaurants and hospitality
Watch forAudience is estimated, not measured; the show has no published download data or sponsor history.

Brand fit report

Content

Topics, IAB taxonomy
Sports90%
Music5%
Television5%
Formats
solo monologue, pre-game and post-game analysis, opponent previews
Tone
informal, analytical
Language
English
Production
Clean, edited audio
Typical length
80 to 95 minutes

Audience

Commercial intent15/100
Comments asking for links, prices or where to buy
Sentiment60/100
Estimated from titles, descriptions and engagement
Est. downloads per episode5k–25k
Estimated, confidence 50%: Apple Podcasts shows 519 ratings, which maps to roughly 5,000 to 25,000 downloads per episode, supported by a 1,000-episode back catalog, twice-weekly cadence and RedCircle hosting; no sponsor or download data is published.
Audience asks aboutWhat is the latest Mississippi State football result?How do the Bulldogs match up against upcoming SEC opponents?Which players are injured or questionable this week?
Age
20%18-24
30%25-34
25%35-44
25%45+
Gender
25%women
75%men
Countries
🇺🇸 United States90%
Other10%
LanguagesEnglish 100%

Commercial

0%of the last 20 episodes had a sponsor
None seenno sponsor mentions in the last 20 episodes
Brands seen
None yet
Categories promoted
None yet
Affiliate links
No

No sponsor mentions found in the feed.

Suitability GARM Brand Safety Floor + Suitability

Profanitylow
Adultlow
Drugslow
Violencelow
Politicslow

Family friendly
Recent titles cover college football and baseball results with no explicit flag; the feed is marked non-explicit.

We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.

Where to listen

Benchmark score: 61 / 100

Public rule, same for everyone. How it works.

Consistency Latest episode within the usual cadence21 / 50
Activity Episodes in the last 90 days, weekly is full marks30 / 30
Reach Estimated downloads per episode, 20k is full marks15 / 20

Recent episodes

Last six episodes from the show's feed, latest 3 days ago, a new one about every 2 days.

Podcast by Steve Robertson
The Boneyard's own show description from the podcast feed

Do you make The Boneyard? Claim or remove this page.

About The Boneyard

The Boneyard is a sports podcast hosted by Steve Robertson that focuses on Mississippi State athletics, with recent episodes covering Bulldogs football, baseball and SEC matchups. According to the RedCircle feed, the show has 1,000 episodes and updates about every two days, with a median episode length of roughly 90 minutes.

The show's Apple Podcasts listing shows 519 ratings with a 4.4 average, which suggests an engaged listenership of mostly regional sports fans. Estimated downloads are 5,000 to 25,000 per episode; this is an estimate, not a published figure. No sponsors were seen in the feed or listing.

Based on an estimated rate of $18 to $25 per 1,000 downloads, a host-read mid-roll would likely cost about $90 to $630 per episode. The show suits regional automotive, sports apparel, and local hospitality brands looking to reach Mississippi State fans.

Written from the show's public RSS feed, its Podcast Index listing and episode titles. Numbers updated 2026-10-19. The Boneyard can edit or remove this page at any time.

Questions about The Boneyard

How much does The Boneyard charge for a podcast sponsorship?

Based on estimated downloads of 5,000 to 25,000 per episode and a rate of $18 to $25 per 1,000 downloads, a host-read mid-roll would likely cost about $90 to $630 per episode. Exact pricing should be confirmed with the host.

What is The Boneyard about?

The Boneyard is a sports podcast hosted by Steve Robertson that covers Mississippi State athletics, with a focus on Bulldogs football, baseball and SEC matchups in roughly 90-minute episodes.

How do I contact The Boneyard about sponsoring an episode?

The show's contact email unlocks on Starbooked for $0.80, and boosted shows can be booked through Starbooked. Sponsorship inquiries can be sent once the contact is unlocked.

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