Starbooked

The Create Unknown

Hosted by Kevin Lieber, Matt Tabor

The Create Unknown, produced by Unknown Media and Studio71, interviews successful online creators such as YouTubers, artists and streamers about how they started and kept going. Hosts Kevin Lieber and Matt Tabor have 306 episodes released weekly, typically 85 to 100 minutes long. Estimated downloads are 2,000 to 8,000 per episode (estimated), with a rate of $80 to $200 per episode.

Why brands sponsor The Create Unknown

Reach creators and online business readers through long-form interviews from a 300-episode show

  • 306 episodes released weekly, giving a long and steady run of host-read placements.
  • Long episodes around 85 to 100 minutes allow multiple natural ad spots.
  • Audience skews toward people interested in online creation, YouTube and entrepreneurship.
Best forcreator tools and softwareonline education and coursescreative business services
Watch forComedic and occasionally crude tone may not suit conservative or family-oriented brands.

Brand fit report

Content

Topics, IAB taxonomy
Business35%
Comedy30%
Careers15%
Technology & Computing10%
Arts & Entertainment10%
Formats
interview, co-hosted banter, commentary
Tone
irreverent, analytical
Language
English
Production
Studio production
Typical length
80 to 105 minutes

Audience

Commercial intent30/100
Comments asking for links, prices or where to buy
Sentiment70/100
Estimated from titles, descriptions and engagement
Est. downloads per episode2k–8k
Estimated, confidence 45%: 173 Apple ratings places the show in the 2,000 to 8,000 band, shifted slightly up for the 2018 start but offset by long episodes; Megaphone hosting and Studio71 backing suggest a professional operation.
Audience asks abouthow creators got startedhow YouTube income and algorithms workwhether online creation has a future
Age
30%18-24
40%25-34
20%35-44
10%45+
Gender
35%women
65%men
Countries
🇺🇸 United States70%
🇨🇦 Canada8%
🇬🇧 United Kingdom7%
LanguagesEnglish 100%

Commercial

0%of the last 20 episodes had a sponsor
None seenno sponsor mentions in the last 20 episodes
Brands seen
Studio71
Categories promoted
None yet
Affiliate links
No

No sponsor mentions found in the feed; the description directs advertising inquiries to PodcastPartnerships@Studio71us.com.

Suitability GARM Brand Safety Floor + Suitability

Profanitymedium
Adultlow
Drugslow
Violencelow
Politicslow

Titles such as 'Should You Be Hobby Gooning?' and 'The Cringe Obsession Needs to Stop.' suggest some adult-tinged and crude humor.

We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.

Where to listen

Benchmark score: 79 / 100

Public rule, same for everyone. How it works.

Consistency Latest episode within the usual cadence50 / 50
Activity Episodes in the last 90 days, weekly is full marks25 / 30
Reach Estimated downloads per episode, 20k is full marks5 / 20

Recent episodes

EpisodeDateLength
It's Time To Start Hoarding2026-10-171 h 25 min
The Cringe Obsession Needs to Stop.2026-10-091 h 41 min
Should You Be Hobby Gooning?2026-10-021 h 29 min
VidCon Death & Invisible Fan Theory2026-09-251 h 18 min
The Death of Educational Content on Youtube?2026-09-111 h 39 min
Should You Eat Grandpa Slop?2026-09-041 h 48 min

Last six episodes from the show's feed, latest 2 days ago, a new one about every 7 days.

The Create Unknown interviews the most successful online creators to reveal how they got started and how they keep going. iDubbbz. Vsauce. Casey Neistat. iJustine. PsychicPebbles. We talk to the YouTubers, artists, and streamers who exemplify our mantra of “Make Something. Mean Something.” Part high-level analysis, part hopelessly stupid, Kevin Lieber and Matt Tabor from Vsauce2 dissect the…
The Create Unknown's own show description from the podcast feed

Do you make The Create Unknown? Claim or remove this page.

About The Create Unknown

The Create Unknown is a weekly interview podcast produced by Unknown Media and Studio71, hosted by Kevin Lieber and Matt Tabor from Vsauce2. According to the show's Apple Podcasts listing and RSS feed, it features YouTubers, artists and streamers discussing how they started and how they keep going, mixed with comedic commentary on the creator economy. The show has 306 episodes and typically runs 85 to 100 minutes per episode.

The Apple Podcasts listing shows 173 ratings with an average of 4.8 stars, from a feed updated weekly since 2018. Listener figures are estimates: roughly 2,000 to 8,000 downloads per episode, skewing toward adults aged 25 to 34 in the United States. No current sponsors are visible in the feed, and the show directs advertising inquiries to its Studio71 partnerships team.

Estimated rates are $80 to $200 per host-read mid-roll ad. The show suits creator tools, online education and creative business brands seeking an audience interested in building an online presence.

Written from the show's public RSS feed, its Podcast Index listing and episode titles. Numbers updated 2026-10-19. The Create Unknown can edit or remove this page at any time.

Questions about The Create Unknown

How much does The Create Unknown charge for a podcast sponsorship?

Estimated rates are about $80 to $200 per host-read mid-roll ad, based on an estimated 2,000 to 8,000 downloads per episode. Exact pricing depends on placement and campaign terms.

What is The Create Unknown about?

The Create Unknown is a weekly interview show hosted by Kevin Lieber and Matt Tabor, featuring online creators such as YouTubers, artists and streamers discussing how they built their careers.

How do I contact The Create Unknown about sponsoring an episode?

The show's contact email unlocks on Starbooked for $0.80. Boosted shows can also be booked through Starbooked.

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