Starbooked

The Criminal Makeup

Hosted by Danielle Kirsty

The Criminal Makeup is hosted by Danielle Kirsty, a true crime creator with a Law and Criminology background who also runs a YouTube channel. The show covers criminal cases from around the world, examining offenders' motives and psychology. It has 219 episodes released weekly, typically about 55 minutes long. Estimated downloads per episode are 20,000 to 80,000 (estimated), with a rate of roughly $360 to $2,000 per mid-roll read. One distinctive detail: a 4.9 average Apple Podcasts rating from 2,031 ratings.

Why brands sponsor The Criminal Makeup

Dedicated true crime audience with a strong 4.9 Apple rating and weekly releases

  • Weekly episodes over more than 200 installments build a consistent, returning listener base.
  • 2,031 Apple Podcasts ratings average 4.9, signalling highly engaged listeners.
  • Long-running true crime format suits host-read sponsor segments mid-episode.
Best fortrue crime streaming and entertainmentsecurity and personal safety productsmystery and book subscriptions
Watch forContent is graphic and disturbing, so sponsors need a brand-safe context and careful placement.

Brand fit report

Content

Topics, IAB taxonomy
True Crime85%
History10%
Society & Culture5%
Formats
solo monologue, narrative
Tone
sensational, irreverent
Language
English
Production
Clean, edited audio
Typical length
about 45 to 60 minutes

Audience

Commercial intent10/100
Comments asking for links, prices or where to buy
Sentiment85/100
Estimated from titles, descriptions and engagement
Est. downloads per episode20k–80k
Estimated, confidence 60%: 2,031 Apple Podcasts ratings sit in the 1,000 to 5,000 band, shifted for a show under five years old with 219 episodes, weekly cadence, and a Megaphone host with a top popularity bucket of 9.
Audience asks aboutHow did the offender commit the crime?Why did this person act this way?Who were the victims and what happened to them?
Age
30%18-24
35%25-34
20%35-44
15%45+
Gender
60%women
40%men
Countries
🇺🇸 United States40%
🇬🇧 United Kingdom20%
🇨🇦 Canada10%
🇦🇺 Australia8%
LanguagesEnglish 100%

Commercial

0%of the last 20 episodes had a sponsor
None seenno sponsor mentions in the last 20 episodes
Brands seen
None yet
Categories promoted
None yet
Affiliate links
No

No sponsor mentions found in the feed

Suitability GARM Brand Safety Floor + Suitability

Profanitymedium
Adulthigh
Drugslow
Violencehigh
Politicslow

Titles reference child sexual abuse, murder and sexual assault, such as "Creep Stepdad gets 10-Year-Old Stepdaughter PREGNANT" and "16 Feral Children HIDDEN for YEARS."

We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.

Where to listen

Benchmark score: 65 / 100

Public rule, same for everyone. How it works.

Consistency Latest episode within the usual cadence21 / 50
Activity Episodes in the last 90 days, weekly is full marks23 / 30
Reach Estimated downloads per episode, 20k is full marks20 / 20

Recent episodes

Last six episodes from the show's feed, latest 11 days ago, a new one about every 7 days.

Danielle Kirsty, a True Crime content creator on YouTube, is now bringing her unbelievable stories to podcast format! With her huge passion for True Crime and expertise from her Law & Criminology degree, Danielle likes to dive deep into the minds of the worst criminals in history - so that we can all try and figure out why they do what they do. Join Danielle as she falls down the rabbit hole,…
The Criminal Makeup's own show description from the podcast feed

Do you make The Criminal Makeup? Claim or remove this page.

About The Criminal Makeup

The Criminal Makeup is a true crime podcast hosted by Danielle Kirsty, who also creates true crime content on YouTube and holds a Law and Criminology degree. According to the feed, the show explores cases from around the world and digs into the psychology behind offenders' actions. The show has 219 episodes released weekly, typically running about 55 minutes, according to the RSS feed and Apple Podcasts.

Apple Podcasts lists a 4.9 average rating from 2,031 ratings. Listener figures are estimates: based on the rating count and show metadata, the show probably reaches 20,000 to 80,000 downloads per episode. The audience is likely true crime enthusiasts aged 18 to 44, as estimated from the content.

No sponsors are named in the feed, so the show's commercial history is unknown. Based on estimated downloads, a host-read mid-roll would cost roughly $360 to $2,000 per episode. Brands in true crime entertainment, security and personal safety, and mystery media are best suited to this show.

Written from the show's public RSS feed, its Podcast Index listing and episode titles. Numbers updated 2026-10-19. The Criminal Makeup can edit or remove this page at any time.

Questions about The Criminal Makeup

How much does The Criminal Makeup charge for a podcast sponsorship?

Based on estimated downloads of 20,000 to 80,000 per episode, a host-read mid-roll is estimated at roughly $360 to $2,000. Final pricing should be confirmed with the show directly.

What is The Criminal Makeup about?

The Criminal Makeup is a weekly true crime podcast hosted by Danielle Kirsty. Each episode covers a criminal case from around the world and explores the psychology behind the offender's actions.

How do I contact The Criminal Makeup about sponsoring an episode?

The show's contact email unlocks on Starbooked for $0.80. Boosted shows can also be booked through Starbooked directly.

Similar creators

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true crimeforensic science50k–$360–2000100
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PRETENDpodcast
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