True Crime with the Sarge
Joseph Giacalone, known as the Sarge (@truecrimewiththesarge), is a US-based creator of true crime investigations and cold case breakdowns. His channel has about 26,300 subscribers and a median of roughly 6,200 views per video, with around 50 uploads a year. Sponsored integrations are rated at $20 to $35 per 1,000 median views, roughly $120 to $220 per video.
Reach a loyal true crime audience with a 6,000-view median and steady weekly output
- Median of about 6,200 views and a 90th percentile near 12,600 views per video
- Around 44 uploads in the last 90 days keeps brand messages in regular rotation
- Engagement of about 7.1 percent, with comments near 1.3 percent of views
Brand fit report
Content
- Formats
- long-form interview, live broadcast, panel discussion
- Tone
- analytical, serious
- Language
- English
- On camera
- Yes, talking head
- Production
- Clean, lightly edited
- Typical length
- 50 to 60 minutes
Audience
Commercial
- Brands seen
- None yet
- Categories promoted
- None yet
- Affiliate links
- Yes
No sponsorship disclosures found in the last 50 videos
Suitability GARM Brand Safety Floor + Suitability
Recent titles cover homicides, including 'Grey Wolf Lodge Double Murder' and 'Horsch Homicide Investigation', so graphic violence is a recurring theme.
We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.
Platforms
| Platform | Followers | Median views | Uploads, 90d |
|---|---|---|---|
| YouTube | 26k | 6.2k | 44 |
Benchmark score: 65 / 100
Public rule, same for everyone. How it works.
Recent videos
▶The Matthew Farwell Trial with Michele McPhee · 0 views
▶Live: Update from the Horsch Home in Olney, Philadelphia · 5.9k views
▶Roll Call: Grey Wolf Lodge Double Murder, Sandra Birchmore T · 5.4k viewsLast three uploads, latest today.
Welcome to True Crime with the Sarge Step behind the yellow tape with a perspective you won't find anywhere else. True Crime with the Sarge delivers deep-dive investigations, and cold case breakdowns, through the lens of a seasoned law enforcement veteran. We don't just tell stories, we analyze the evidence that define the world’s most compelling cases. From unsolved mysteries to high-profile trials, the Sarge breaks down the "how" and "why" behind the headlines. What’s on the Roll Call: • Case Breakdowns: Investigative dives into active and closed files • The Sarge’s Take: Real-world ins
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About True Crime with the Sarge
Joseph Giacalone, the Sarge, runs True Crime with the Sarge, a YouTube channel that analyzes homicide cases, cold cases and criminal trials through the perspective of a retired NYPD sergeant. The channel posts long-form interviews, live coverage of active cases and a weekly panel show called Roll Call, usually about 50 minutes long, with uploads roughly once a week.
The audience is estimated to be mostly adults in the US who follow true crime news and investigative reporting. The channel has about 26,300 subscribers and a median of roughly 6,200 views per video, with occasional spikes above 35,000 for high-profile cases.
Brands seeking a serious, investigative audience can book a sponsored integration at $20 to $35 per 1,000 median views, roughly $120 to $220 per video. That is comparable to paid ad CPMs of $10 to $30 but with more context and attention. Security, legal and media brands are the strongest fit.
Written from True Crime with the Sarge's public YouTube profile, platform data and web mentions. Numbers updated 2026-10-19. True Crime with the Sarge can edit or remove this page at any time.
Questions about True
How much does Joseph Giacalone charge for a sponsored video?
Based on the channel's median of about 6,200 views, a sponsored integration is estimated at $120 to $220 per video, using a rate of $20 to $35 per 1,000 median views for long-form content. Final pricing depends on format and deliverables.
What does Joseph Giacalone post about on YouTube?
The Sarge posts true crime case breakdowns, cold case investigations, live coverage of active homicide cases and Roll Call, a weekly panel with a retired NYPD detective. The channel focuses on police procedure, forensics and courtroom developments.
How do I contact Joseph Giacalone for a brand deal?
Contact details unlock on Starbooked for $0.80. Boosted creators can also be booked directly through Starbooked, which handles the request and scheduling for brands.
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