The Cycling Podcast
The Cycling Podcast, hosted by journalists Daniel Friebe and Lionel Birnie, covers professional road cycling news, Grand Tour coverage and race analysis. The show has 500 episodes and releases roughly every 1.2 days, with a median length of about 67 minutes. Estimated downloads are 5,000 to 25,000 per episode, with an estimated rate of $90 to $625 per episode. It was founded in 2013, one of the longest-running independent sports podcasts.
Long-running independent cycling show with a dedicated, loyal audience of race followers
- 500 episodes since 2013 with a weekly-plus release cadence and Grand Tour daily coverage
- 903 Apple Podcasts ratings with a 4.7 average and 806 five-star reviews
- Median episode length of about 67 minutes gives sponsors room for multiple mid-roll placements
Brand fit report
Content
- Formats
- co-hosted discussion, race analysis, guest interview
- Tone
- informed, conversational
- Language
- English
- Production
- Clean, edited audio
- Typical length
- 60 to 80 minutes
Audience
Commercial
- Brands seen
- None yet
- Categories promoted
- None yet
- Affiliate links
- Yes
The description links to a Friends of the Podcast subscription at thecyclingpodcast.supportingcast.fm, which is a listener-funding link.
Suitability GARM Brand Safety Floor + Suitability
Family friendly
Sports news and race analysis with no explicit flag in the feed and no sensitive titles in the last 20 episodes.
We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.
Where to listen
| Platform | Link |
|---|---|
| Website | thecyclingpodcast.com/ |
| Apple Podcasts | podcasts.apple.com/podcast/id665713706 |
| RSS feed | audioboom.com/channels/1405050.rss |
Benchmark score: 48 / 100
Public rule, same for everyone. How it works.
Recent episodes
| Episode | Date | Length |
|---|---|---|
| S14 Ep151: Perky, Murky, Turkey | 2026-10-16 | 1 h 1 min |
| S14 Ep150: Seix Bomb | 2026-10-13 | 1 h 14 min |
| S14 Ep149: Fall Guys | 2026-10-08 | 1 h 37 min |
| S14 Ep148: Larryvée: The Montréal Maestro | 2026-10-01 | 1 h 13 min |
| S14 Ep147: Arrivée: World Championships Road Race (Men) | 2026-09-28 | 1 h 5 min |
| S14 Ep146: Arrivée: World Championships Road Race (Women) | 2026-09-26 | 36 min |
Last six episodes from the show's feed, latest 3 days ago, a new one about every 1 days.
The Cycling Podcast takes listeners to the heart of professional cycling with weekly episodes and daily coverage of the Grand Tours. Join journalists Daniel Friebe and Lionel Birnie – and a few special guests along the way – as they podcast about the latest cycling news and the world of professional cycling. Founded by Richard Moore, Daniel Friebe and Lionel Birnie in 2013, The Cycling Podcast is…
About The Cycling Podcast
The Cycling Podcast covers professional road cycling with weekly episodes and daily Grand Tour coverage. Hosts Daniel Friebe and Lionel Birnie, both journalists, discuss race news, results and the wider world of the sport with occasional guests. The show has 500 episodes, a median length of about 67 minutes and was founded in 2013 by Richard Moore, Daniel Friebe and Lionel Birnie, according to the feed and the show's website.
The feed and Apple Podcasts show 903 ratings with a 4.7 average, a level that suggests an estimated 5,000 to 25,000 downloads per episode. Listeners are estimated to be mostly male, aged 35 and over, and concentrated in the United Kingdom and the United States. The show is funded through a Friends of the Podcast subscription, and no sponsors were named in the feed.
An estimated host-read mid-roll rate of $90 to $625 per episode suits cycling equipment, nutrition and race-tourism brands seeking a dedicated, engaged niche audience. Sponsorship inquiries are best aimed at brands with a clear link to road racing.
Written from the show's public RSS feed, its Podcast Index listing and episode titles. Numbers updated 2026-10-19. The Cycling Podcast can edit or remove this page at any time.
Questions about The Cycling Podcast
How much does The Cycling Podcast charge for a podcast sponsorship?
Based on an estimated 5,000 to 25,000 downloads per episode, a host-read mid-roll is estimated at $90 to $625 per episode. Actual rates are set by the show and may differ from this estimate.
What is The Cycling Podcast about?
The Cycling Podcast covers professional road cycling, including race news, Grand Tour coverage and analysis, hosted by journalists Daniel Friebe and Lionel Birnie with occasional guests.
How do I contact The Cycling Podcast about sponsoring an episode?
The show's contact email unlocks on Starbooked for $0.80, and boosted shows can be booked through Starbooked.
Similar creators
Podcast and other creators in professional cycling, ranked by score.
| Creator | Niches | Est. downloads | Median views | Rate | Score |
|---|---|---|---|---|---|
Watts Occurringpodcast | professional cyclingsports commentary | 15k | – | $90–620 | 35 |
Presidential Cycling Tour of Türkiye@tourofturkiye | professional cyclingstage race coverage | 3.8k | 561 | $150–250 | 19 |