Starbooked

Watts Occurring

Hosted by Geraint Thomas, Luke Rowe, Emma Finucane, Manon Lloyd

Watts Occurring, published by Rocket Sports, is a professional cycling show where Geraint Thomas, Luke Rowe, Emma Finucane and Manon Lloyd discuss life inside the peloton, race previews and team stories. It has 379 episodes, roughly one every two days, with a median length of about 37 minutes. Estimated downloads are 5,000 to 25,000 per episode, with a rate of $90 to $625 per host-read mid-roll ad.

Why brands sponsor Watts Occurring

Engaged cycling fans hearing from top riders on the sport's biggest races

  • 379 episodes with a two-day cadence keep the show consistently in front of listeners
  • Apple Podcasts rating of 4.9 from 232 ratings signals a strong, satisfied listener base
  • Race previews and debriefs give sponsors a natural fit around major events like the Vuelta and World Championships
Best forcycling equipment and apparelnutrition and endurance productssports travel and race experiences
Watch forDownload figures are estimates from rating counts, not published numbers, and the audience is concentrated in cycling enthusiasts.

Brand fit report

Content

Topics, IAB taxonomy
Sports85%
Health & Fitness15%
Formats
co-hosted banter, race preview, interview, debrief
Tone
candid, upbeat
Language
English
Production
Clean, edited audio
Typical length
35 to 40 minutes

Audience

Commercial intent15/100
Comments asking for links, prices or where to buy
Sentiment85/100
Estimated from titles, descriptions and engagement
Est. downloads per episode5k–25k
Estimated, confidence 60%: 232 Apple ratings points to the 200 to 1,000 band (5,000 to 25,000), supported by 379 episodes, a show under five years old, semiweekly cadence, Megaphone hosting and a top Podcast Index popularity bucket.
Audience asks aboutWho will win upcoming racesHow the Tour de France Femmes unfoldedWhat life inside a cycling team is really like
Age
15%18-24
30%25-34
30%35-44
25%45+
Gender
35%women
65%men
Countries
🇬🇧 United Kingdom40%
🇺🇸 United States20%
🇦🇺 Australia10%
LanguagesEnglish 100%

Commercial

0%of the last 20 episodes had a sponsor
None seenno sponsor mentions in the last 20 episodes
Brands seen
None yet
Categories promoted
None yet
Affiliate links
No

No sponsor mentions found in the feed

Suitability GARM Brand Safety Floor + Suitability

Profanitylow
Adultlow
Drugslow
Violencelow
Politicslow

Family friendly
Explicit flag is 0 and recent titles cover racing, results and athlete profiles with no flagged content.

We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.

Where to listen

Benchmark score: 35 / 100

Public rule, same for everyone. How it works.

Consistency Latest episode within the usual cadence0 / 50
Activity Episodes in the last 90 days, weekly is full marks30 / 30
Reach Estimated downloads per episode, 20k is full marks15 / 20

Recent episodes

Last six episodes from the show's feed, latest 10 days ago, a new one about every 2 days.

Oh Watts Occurring! Professional cycling from the inside. Geraint Thomas, Luke Rowe, Emma Finucane and Manon Lloyd share their perspective on the personalities and everyday realities of life in cycling at the highest level. From the biggest races to what happens between them, expect honest opinions, personal stories, tales from within the teams and plenty of laughs along the way. For cycling fans…
Watts Occurring's own show description from the podcast feed

Do you make Watts Occurring? Claim or remove this page.

About Watts Occurring

Watts Occurring is a professional cycling podcast produced by Rocket Sports and hosted by Geraint Thomas, Luke Rowe, Emma Finucane and Manon Lloyd, according to the feed and the show description. Each episode covers the personalities and daily realities of life in cycling at the highest level, including race previews, debriefs from the Tour de France Femmes and interviews with riders and team staff. The show has 379 episodes and publishes about every two days, with a median episode length of roughly 37 minutes, as listed in the feed.

Apple Podcasts shows a 4.9 average rating from 232 ratings. Download figures are not published, so the estimate of 5,000 to 25,000 downloads per episode is based on rating counts, episode volume and hosting signals, and listeners are likely to be cycling fans in the United Kingdom, United States and Australia. No sponsors appear in the feed, so the show is an open option for brands.

At an estimated 5,000 to 25,000 downloads per episode, a host-read mid-roll would be priced at roughly $90 to $625 per episode. That fits cycling equipment, nutrition and sports travel brands that want access to an engaged, sport-specific audience.

Written from the show's public RSS feed, its Podcast Index listing and episode titles. Numbers updated 2026-10-19. Watts Occurring can edit or remove this page at any time.

Questions about Watts Occurring

How much does Watts Occurring charge for a podcast sponsorship?

Watts Occurring has not published rates. Based on an estimated 5,000 to 25,000 downloads per episode, a host-read mid-roll would fall in a range of about $90 to $625 per episode, subject to negotiation with the show.

What is Watts Occurring about?

Watts Occurring is a professional cycling podcast hosted by Geraint Thomas, Luke Rowe, Emma Finucane and Manon Lloyd. It covers race previews, debriefs, rider interviews and life inside cycling teams.

How do I contact Watts Occurring about sponsoring an episode?

The show's contact email unlocks on Starbooked for $0.80. Boosted shows can also be booked through Starbooked.

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