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The Economics of Everyday Things

Podcast · freakonomics.com · EN
Hosted by Zachary Crockett

The Economics of Everyday Things, hosted by journalist Zachary Crockett and published by the Freakonomics Network, explores ordinary objects and services through short economic stories. The show has 223 episodes released roughly every three days, with median length near 20 minutes. Estimated downloads per episode are 20,000 to 80,000, with a rate of $360 to $2,000 per mid-roll host-read ad.

Why brands sponsor The Economics of Everyday Things

Short, polished economics stories for business-minded listeners across the Freakonomics network

  • 223 episodes released about every three days, with a consistent production standard
  • Apple Podcasts rating of 4.8 from 1,599 ratings signals an engaged audience
  • Episodes run roughly 16 to 22 minutes, leaving room for a host-read mid-roll
Best forbusiness services and B2B softwarepersonal finance and consumer brandseducation and books
Watch forAudience figures are estimates from ratings; the show carries little current sponsorship, so expect a first-booking premium.

Brand fit report

Content

Topics, IAB taxonomy
Business60%
Society25%
Technology & Computing15%
Formats
narrative, solo monologue, reported feature
Tone
curious, witty
Language
English
Production
Studio production
Typical length
16 to 22 minutes

Audience

Commercial intent25/100
Comments asking for links, prices or where to buy
Sentiment85/100
Estimated from titles, descriptions and engagement
Est. downloads per episode20k–80k
Estimated, confidence 70%: Apple Podcasts shows 1,599 ratings, which falls in the 1,000 to 5,000 band, with a Freakonomics Network publisher, a high Podcast Index popularity of 9, 223 episodes and weekly-or-faster cadence.
Audience asks aboutHow does a common product or service actually make moneyWhy do businesses work the way they doWhat hidden economics sit behind everyday objects
Age
15%18-24
30%25-34
25%35-44
30%45+
Gender
45%women
55%men
Countries
🇺🇸 United States70%
🇬🇧 United Kingdom8%
🇨🇦 Canada7%
LanguagesEnglish 100%

Commercial

5%of the last 20 episodes had a sponsor
Host-readhost reads the sponsor message
Brands seen
SiriusXM Podcasts+
Categories promoted
audio subscription services
Affiliate links
No

The description promotes a SiriusXM Podcasts+ free trial, and the feed shows no named sponsor in the last 20 episodes.

Suitability GARM Brand Safety Floor + Suitability

Profanitylow
Adultlow
Drugslow
Violencelow
Politicslow

Family friendly
Recent titles such as 'Porta-Potties', 'Prison Labor' and 'Going-Out-of-Business Sales' are informational, and the feed carries no explicit flag.

We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.

Where to listen

Benchmark score: 83 / 100

Public rule, same for everyone. How it works.

Consistency Latest episode within the usual cadence33 / 50
Activity Episodes in the last 90 days, weekly is full marks30 / 30
Reach Estimated downloads per episode, 20k is full marks20 / 20

Recent episodes

EpisodeDateLength
82. Chain Restaurant Recipes2026-10-1517 min
81. Guide Dogs2026-10-1222 min
80. Going-Out-of-Business Sales2026-10-0816 min
79. School Photos2026-10-0518 min
78. Porta-Potties2026-10-0120 min
77. Hand Models2026-09-2816 min

Last six episodes from the show's feed, latest 4 days ago, a new one about every 3 days.

Who decides which snacks are in your office’s vending machine? How much is a suburban elm tree worth, and to whom? How did Girl Scout Cookies become a billion-dollar business? In bite-sized episodes, journalist Zachary Crockett looks at quotidian things and finds amazing stories. To get every show in the Freakonomics Radio Network without ads and a monthly bonus episode of Freakonomics Radio,…
The Economics of Everyday Things's own show description from the podcast feed

Do you make The Economics of Everyday Things? Claim or remove this page.

About The Economics of Everyday Things

The Economics of Everyday Things is a Freakonomics Network show hosted by journalist Zachary Crockett, according to the feed and the Apple Podcasts listing. Each episode takes a common object or service, such as chain restaurant recipes, porta-potties or sushi fish, and explains the economics behind it in roughly 16 to 22 minutes.

The show has released 223 episodes, with a new one about every three days, and holds a 4.8 average rating on Apple Podcasts from 1,599 ratings. Listeners are likely business-curious adults in the United States and English-speaking markets; these audience figures are estimates, not published data.

The show currently promotes a SiriusXM Podcasts+ trial and shows no other sponsors in its recent feed. A host-read mid-roll is estimated at $360 to $2,000 per episode, suited to business software, consumer finance and education brands.

Written from the show's public RSS feed, its Podcast Index listing and episode titles. Numbers updated 2026-10-19. The Economics of Everyday Things can edit or remove this page at any time.

Questions about The Economics of Everyday Things

How much does The Economics of Everyday Things charge for a podcast sponsorship?

Estimated at $360 to $2,000 per host-read mid-roll, based on an estimated 20,000 to 80,000 downloads per episode at $18 to $25 per thousand. Exact rates are set by the show or network.

What is The Economics of Everyday Things about?

The show explains the economics behind everyday objects and services, from vending machine snacks to Stradivarius violins, in short stories presented by journalist Zachary Crockett.

How do I contact The Economics of Everyday Things about sponsoring an episode?

The show's contact email unlocks on Starbooked for $0.80, and boosted shows can be booked through Starbooked.

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